1. WAP
Sabrina Chan

2. WAP Hottest area in Telecommunication Business?
-Wireless Telecommunication
Over 300 million mobile phone users worldwide, according to Nokia Corp.
Result- Wireless Application Protocol (WAP)

3. WAP
WAP is a worldwide standard for providing Internet Communication and advanced telephony services for wireless devices.
Developed by WAP Forum
Over 100 member companies

4. WAP Advantage- optimizes current Internet standard for wireless uses.
Accept widely in the industry
Future?
Lots of business opportunities.

5. WAP-Capable Mobile Telephones Source: Micrologic Research

6. Strategic Alliances
Users of browser-enabled mobile phones will increase from;
> Year million
> Year 2003 – 79.4 million
Source: Jupiter Communications
Estimate digital wireless-phone subscribers;
> Year 1998 – 220 million worldwide
> Year 2002 – 1 billion worldwide
Estimate Internet users;
>Year 1998 – 150 million
> Year >500 million
Source: Yankee Group

7. WAP

8. Strategic Alliance Formal and mutually agreed-upon between companies
Partners pool, exchange and/or integrate selected business resources
Not how long it can last rather the value that each partner receives

9. Why Strategic Alliance?
Play important role in the future
Competing on a number of fronts;
> Operating Systems
> Internet access and solutions that will wirelessly integrate different devices
> Form ing alliance from fear of losing out

10. Various Alliances Symbian
The WAP (Wireless application protocol) Forum
Motorola – Cisco alliance
Microsoft – BT alliance, WirelessKnowledge – Qualcomm
Bluetooth
SWAP

11. Strategic Alliance source: www.ovum.com

12. Ericsson & Microsoft 8th December, 1999 HQ in Sweden
Ericsson owning the majority of the shares

13. Ericsson & Microsoft Develop applications for mobile devices
Ericsson will provide WAP format
Adopting Microsoft Mobile Explorer for Internet phones

14. Ericsson & Microsoft Main Feature
Emerging standards for third generation (3G) mobile networks –GPRS
Create a powerful client protocol WAP/XML
Bluetooth

15. WAP

16. Ericsson & Microsoft Value Added Services
alerts for hotmail accounts
MSNBC News, score results, weather
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