1. < Team Name > Charter
Objective
< Describe desired outcome of team for company >
Scope
< Describe team’s key responsibilities >
Stakeholders:
Primary
< Receivers of your service such as Sales team, customers >
Secondary
< Providers of your service such as corporate functions >
Key Deliverables:
Next 6 Months
< Short-term projects >
6 – 18 Months
< Longer-term project >
Metrics:
Leading
< Activity based metrics such as # of calls, # of meetings, # of opportunities >
Lagging
< Outcome based metrics such as time to full productivity, quota / target achievement >

2. Charter Example

3. Sales Enablement Charter - Example
Objective
Increase sales productivity and revenue by reducing the onboarding time from hire to full productivity; increase size and quantity of opportunities entering the funnel; and increasing deal size and volume.
Scope
Build foundational knowledge for our sales team to quickly become productive upon hiring and increase Sales productivity through training, certification and the adoption of effective messaging, processes and tools.
Stakeholders
Primary
Sales Management, Field Sales, Channel Sales, Inside Sales, Sales Development
Secondary
Marketing, Product Marketing, Customer Service, Finance, Legal
Key Deliverables
Next 6 Months
Certify sales team on new methodology
Train team on new product line
Update objection handling training
6 – 18 Months
Deploy new Sales Enablement Platform
Create and deploy partner self-service portal
Metric:
Leading
< Activity based metrics such as # of calls, # of meetings, # of opportunities >
Lagging
< Outcome based metrics such as time to full productivity, quota / target achievement >

4. Charter Socialization Slide - Example
Build foundational knowledge for our sales team to quickly become productive upon hiring and increase Sales productivity through training, certification and the adoption of effective messaging, processes and tools.
Sales Leadership
Promotions
SPIFFs
Commissions
Marketing
Product Releases
Webinars
Campaigns
Finance
Legal
Certification
Training
Recognition
Sales Management
Field Sales
Inside Sales
Sales Development
Channel Sales
Partners
Sales Enablement
Enablement Priorities
Continuous Improvement