1. Welcome to Response Expo 2011
Presented by
May 3-5, 2011
Hilton San Diego Bayfront

2. Presented by: William M. Campbell III Hilton San Diego Bayfront
11 a.m.-Noon
Case Study:
Presented by: William M. Campbell III
May 3-5, 2011
Hilton San Diego Bayfront

3. Akoo – verb [ah-ku] to listen; to hear something with thoughtful attention.

4. Akoo A global media and technology company Akoo’s Mission
To deliver the most magnetic and rewarding entertainment experiences by uniquely integrating television, mobile, social, and local…

5. Akoo “Akoo – Get Hooked Up!” Entertainment Access Deals Tickets Fun
Positioning and Brand Promise
“Akoo – Get Hooked Up!”
Entertainment
Access
Deals
Tickets
Fun

6. Largest OOH TV Network in the U.S.
Akoo Network
Largest OOH TV Network in the U.S.
The Akoo Pavilion is the largest, most highly trafficked seating environment in premium shopping malls and universities delivering Akoo TV programming, Wi-Fi Internet access, music/app downloads, Deals of the Day, mobile coupons, live events and much more…
The “Akoo Pavilion” – A complete destination experience people actually choose to frequent

7. Akoo Drives Conversion
Industry Metrics at every phase to retail fulfillment at POS

8. Akoo Footprint Audience Awareness (Nielson 2011)
Current Audience (Monthly): 70 million
Current Audience Average Dwell Time: 20 minutes
Current Akoo Locations (U.S.): 181 in 59 DMAs
Current Akoo Screens (U.S.): 1,832

9. Akoo TV Programming Audience Interest
Akoo’s magnetic music entertainment experience:
License agreements for music video catalogs of all four major record labels
Direct partnerships and endorsement deals with various artists
Akoo’s mission-driven programming:
Exclusive Entertainment and viewer-selected custom Content
Talent : Proprietary personalities and celebrity talent

10. Akoo Engagement
Two screens and mobile connectivity

11. Akoo Conversion Audience Engagement Get Hooked UP! Akoo Interactivity
1 interaction every 4 seconds
Drive engagement through opportunities for the audience to interact with the network (trivia, birthday wishes, “Pretty Woman” contest, etc.)
Akoo Rewards
The Akoo Pavilion is a destination for coupons, daily deals, give-aways, popular requests, etc.

12. THANK YOU!