1. Innovative Ideas to Increase Your Bottom Line
Follow us live on #BSAfund2016

2. How Exploring can be a pathway for board development & funding
Welcome
How Exploring can be a pathway for board development & funding
E-Funding
Activate Your Alumni
Ian Lilien Director, Fund Development National Service Center, BSA

3. How EXPLORING can be a pathway for board development & funding
Steven Benini Co-Director of Development Greater New York Council, BSA

4. Case for Exploring Community Benefit Case Statement for Teenagers
Corporate Volunteer Engagement
Pathway for Corporate/Law Enforcement Leadership
NEW Visibility

5. Stewardship of Exploring
Volunteer Leadership
Board Development
Special Event Connections
Corporate Bowling/ Grants/Service
Alumni/Eagle Scouts

6. Exploring… Work to engage those who share their concern for the future of our young people

7. E-Funding
Michaela Monson e-Funding Digital Marketing Strategy Specialist National Service Center, BSA

8. e-Funding…What’s the big deal?
Donor retention rate of 58% when using a multi- channel strategy
Growth of 9.2% in revenue from online funding
Represented 7.1% of all fundraising done in 2015
Nearly 14% of all giving was done on a mobile device
#GivingTuesday online donations were up 52% in 2015
26% of adults give to a charity after being asked by a friend on social media
20% of donors gave in response to an
Your donors are in more than one place! Donor retention of 58% when using multi-channel strategy. 29% offline-23% online only
Growth of 9.2% in revenue from online funding compared 8.9% in 2014
Represented 7.1% of all fundraising done in 2015
6.7% of all fundraising done in 2014
Nearly 14% of all online donations in 2015 were made using a mobile device. The data shows that 43% of mobile transactions are made on an iPad®, 42% using an iPhone®, 14% on Android® devices.
#GivingTuesday online donations were up 52% in 2015
26% gave as a result of a friend asking via social media
20% in 2014
20% of donors gave in response to an
6% in 2010

9. Where’s the money? Engage your constituents FOS
Scholarships or Cause Campaigns
Capital campaign clean up
Donation of non-cash assets
#GivingTuesday and end of year push

10. But, how….. Donation page on website Crowdfunding Text campaigns
Social media pleas
Charity Websites
campaigns
Events
Most councils have an online donation page presence. If you do not, National has an option already set up for you.. APTG
Not GoFundMe, but the power of…
Working to have the ability for text campaigns
Charity Buzz, AmazonSmiles, etc.

11. EUREKA! What’s next? Contact: Michaela Monson 972) 580-7860
e-Funding and Online Presence Assessment
The assessment covers your council’s online presence – website, social media, etc. – and addresses areas of strength and needed improvement, as well as helps with e-funding strategies to maximize online donations.

12. Activate Your Alumni Members
Ryan Larson Assistant Director, NESA and Scouting Alumni Association National Service Center, BSA

16. Twitter: @mmdigs_scouting #BSAfund2016
Q&A
#BSAfund2016