1. Video packages 9k 45k 12k 60k 18k 75k 24k 120k 30k
EVENT RECAPS/SIZZLES
• Event Coverage with non-Influencer Host.
1video. Snackable and Promos possible.
UNSCRIPTED INTERVIEWS: The Beat
• Basic 2 Camera Interview with light,
unbranded B-Roll (In Talent’s Home, Office)
• 1 Video. Snackable and Promo possible
IN-STUDIO, NO GRAPHICS:
Most Craved, TB’s We Tried It
• In-Studio Round Table with Multiple In-House
Editors, 1-3 videos.
• In-Studio How-Tos, Product Demos/Review,
Tips. Multiple Videos Possible.
IN-STUDIO W. GRAPHICS:
The Brief, Quick Bytes, Quick Tech
• In-Studio Snackable videos, product reviews,
tips, tricks.
• :30 shot in a day.
HOSTED EVENT COVERAGE/INTERVIEW:
PAX, E3, The Heart Truth
• Single event coverage with Influencer Host.
1-3 Videos.
ON-LOCATION:
Enlightened Outdoorsman, Knorr Kitchen
• On-Location How-To/Demo videos (Makeup,
Style, Fishing)
• On-Location full cooking demo
• On-Location interview with Brand
Messaging/Placement All 2-3 videos
LIGHTLY SCRIPTED:
Mott’s, Hasbro Fur Real Friends
• Q&A. On-Location interviews and b-roll with
Brand Integration. 2-4 Videos.
FULLY SCRIPTED:
IKEA, Hasbro Game Night. MiO, Supermom
• Fully Scripted Production. Single-Location,
Multiple actors. 2-4 Videos.
THE INSPIRED PACKAGE
• 3 Influencer Videos. 3 Day back to back
shoot. 3 Talents Multiple locations per shoot
(2-5). Director, Cinematography.
120k
60k
45k
75k 9k
12k
18k
24k
30k
*All prices include 20% cost to client upcharge

2. THIS INFORMATION PERTAINS TO ALL VIDEO TIERS
ADDITIONAL INFO
THIS INFORMATION PERTAINS TO ALL VIDEO TIERS
Please continue to scope all custom video through JIRA in pre-sales. “If it’s not in JIRA, it doesn’t exist.”
Refer to the Custom Video Production Policies document for further info and costs regarding Licensing
and Ownership.
A Non-Cancellable Addendum signed and approved by legal is required before beginning work on any custom video campaign.
Per legal, video production receives talent releases from all individuals featured on camera.
Per legal, influencer talent are required to abide by all FTC Guides Concerning the Use of Endorsement
and Testimonials in Advertising.
Celeb/Influencer talent can be added on to every tier, however this must be scoped through the video team/pre-sales for feasibility and costs in pre-sales stage.
Celeb/influencer digital rights to be determined upon talent/agency negotiations during post-sales.
Minimum rights are for the duration of the campaign flight on the requested distribution channels.
Video distribution add-on: 500k video view guarantee = $20,500

3. Event Recaps/sizzle format
9k ($ %)
Details:
• 1 video
• 1 on-camera host (non-celeb/non-influencer)
• 1 camera operator
• 1 camera
• No hair/makeup/wardrobe
• Post-production
• Title and lower third graphics
• 1 EV video producer with coast to coast domestic
travel + 2 night stay
• Product Integration:
• Coverage of the brand’s activation (if applicable)
• Video bumpers that say “Presented by ___”
• Snackable and promos possible
Price to increase with additional factors such as additional/last-minute travel, number of videos, multiple shoot days, etc.
Sample Treatments
• 1 Event recap video featuring highlights

4. Event Recaps/sizzle format Examples
212 Beach Party
212 Winter Gala
Heart Truth
Title
Title
Title
Title
Title
Title

5. Unscripted interview format
12k (10K + 20%)
Details:
• 1 video
• 1 interview with unbranded b-roll
• 1 shoot day
• Talent: not included
• Location: talent’s home/office
• 2 camera operators
• 2 cameras
• Sound
• Makeup
• No hair/makeup/wardrobe, production design/props
• Post-production
• Title and lower third graphics
• Product integration:
• Bumpers that say “Presented by ___”
• Snackable and Promo possible
Price to increase with additional factors such as influencer talent, travel,
number of videos, etc.
Sample Treatments
• A yoga instructor talks about the best
wardrobe for yoga
• An up and coming band talks about their
latest album
• A beauty expert talks about her morning
skin regime

6. Unscripted interview format Examples
The Beat
The Cathedrals
3LAU

7. In-Studio Round table format
18k (15K + 20%)
Details:
• 1-3 videos
• 1 shoot day
• Talent: 2-3 In-house editors
• Location: CraveOnline Studios
• 3 camera operators
• 3 cameras
• Sound
• Makeup
• No wardrobe, production design, props, etc.
• Post-production
• Title and lower third graphics
• Product integration:
• Product integration within the discussion
• Bumpers that say “Presented by ___”
• Snackable and Promo possible
* Price to increase with additional factors such as influencer talent, travel, number of videos, etc.
Sample Treatments
• A group of moms discuss their favorite
baby items
• A group of movie buffs discuss the latest
releases
• A group of fashionistas discuss the season’s
latest trends

8. In-Studio Round table format Examples
Most Craved
Kings of Horror
Carol’s Daughter

9. In-Studio How-to Format
18k (15K + 20%)
Details:
• Multiple videos possible dependent upon concept
• 1 shoot day
• Talent: 1-2 In-house editors
• Location: CraveOnline Studios
• In-house scriptwriting
• 2 camera operators
• 2 cameras
• Hair/Makeup
• Sound
• Props
• No wardrobe, production design
• Post-production
• Title and lower thirds graphics
• Product Integration:
• Product integration
• Bumpers that say “Presented by ___”
Price to increase with additional factors such as influencer talent, travel, number of videos, etc.
Sample Treatments
• How to use dry shampoo
• How to create a trendy updo
• How to make a puppet theater from scratch
• Great pre-natal stretches
• How to contour your face using makeup
• Product reviews, demos, tips.
• How to create fun snacks, cocktails, etc.
• How to wear the hottest trend this season

10. In-Studio How-to Format Examples
We Tried It
Vtech
Refinery29
Refinery29
Tastemade
PopSugar

11. In-Studio snackable 24k (20K + 20%) Sample Treatments Details:
• :30 videos (half branded, half un-branded)
• 1 shoot day
• Talent: 1 in-house editor or unknown non-union actor
• Location: CraveOnline Studios – Green Screen
• In-house scriptwriting
• 1 camera
• 1 camera operator
• Teleprompter
• Teleprompter tech
• Sound
• Hair/makeup
• Wardrobe
• Post-production
• Title and lower third graphics
• Additional Video Graphics
• Product Integration:
• Within the video content (spoken or visually), and/or
• Bumpers that say “Presented by ___”
* Price to increase with additional factors such as type/number of talent, number of videos, etc.
Sample Treatments
• ‘Talking Head’ with one host giving tips,
tricks, product reviews, or comedic
anecdotes

12. Green Screen Format Examples
Crave/Music
CHOA
Best Buy (Pw. Bestbuy)
Asics
Best Buy
Ford SYNC
21Things
Kmart
The Lphabet

13. HOSTED EVENT COVERAGE format
30k (25K + 20%)
Details:
• 1-3 videos
• 1 shoot day
• Talent: 1 on-camera host (influencer)
• Location: 1 event
• 1 camera and operator
• 1 on-site producer
• No hair/makeup/wardrobe
• Title and lower third graphics
• Post-production
• Product integration:
• Coverage of the brand’s activation and booth
(if applicable)
• Video bumpers that say “Presented by ___”
• Lower thirds with brand logo
* Price to increase with additional factors such as additional/last-minute
travel, number of videos, multiple shoot days, etc.
Sample Treatments
• 1 event ‘best of’ video
• 1 tour video of sponsor’s activation
• 1 video showing off a unique aspect
of the event (ie. best cosplay/fashion)

14. HOSTED EVENT COVERAGE format Examples
Best of PAX Prime
Alienware Booth Tour
Best Cosplay

15. On-Location How-to/demo format
45k (37.5K + 20%)
Details:
• 2-3 videos
• 1 shoot day
• Talent: 1 in-house editor or unknown non-union actor
• Location: Off-site practical (ie. lake, salon, loft, white
stage, etc.)
• Scriptwriting
• 2 cameras
• 2 camera operators
• Hair/makeup
• Wardrobe
• Light production design/props
• Post-production
• Title and lower third graphics
• Product integration:
• Within the video content (spoken or visually), and/or
• Bumpers that say “Presented by ___”
Price to increase with additional factors such as type/number of talent,
number of videos, etc.
Sample Treatments
• A hairstylist demonstrates 3 ways for
beautiful and simple hairstyles for
the workday
• A fashion expert demonstrates great ways to
layer the same wardrobe for multiple looks

16. On-Location How-to/demo format Examples
Ram
Cover Girl
Macy’s

17. On-Location cooking demo format
45k (37.5K + 20%)
Details:
• 2-3 videos
• 1 shoot day
• Talent: 1 in-house editor or unknown non-union chef
• Location: Kitchen studio or real house
• Scriptwriting
• 2 cameras
• 2 camera operators
• Food stylist + food
• Hair/makeup
• Wardrobe
• Light production design/props
• Post-production
• Title and lower third graphics
• Product integration:
• Within the video content (spoken or visually), and/or
• Bumpers that say “Presented by ___”
Price to increase with additional factors such as type/number of talent,
number of videos, complexity of recipes, etc.
Sample Treatments
• A chef demonstrates new cooking
techniques to make cooking easier
• A chef demonstrates how to use
an ingredient to refresh traditional dishes

18. On-Location cooking demo format Examples
Knorr (Pw: Knorr)
Country Crock
Sabra

19. On-Location Interview with branding
45k (37.5K + 20%)
Details:
• 2-3 videos
• 1 shoot day
• Talent: 1 in-house editor
• Location: Dependent upon concept
• 2 cameras
• 2 camera operators
• Hair/makeup
• Wardrobe
• Light production design/props
• Post-production
• Title and lower third graphics
• Product integration:
• Within the video content (spoken or visually), and/or
• Bumpers that say “Presented by ___”
Price to increase with additional factors such as type/number of talent,
number of videos, complexity of recipes, etc.
Sample Treatments
• A stylist talks about her craft and how a
product enables her to do that
• An artist talks about his craft and how
he uses a product to enhance it
• A makeup artist discusses her career
and how a product makes her life easier

20. On-Location Interview with branding Examples
Verizon
Vimeo/Intel
Purewow/Delta

21. Lightly Scripted format
60k (50K + 20%)
Details:
• 2-4 videos
• 1 shoot day
• Talent: 2 in-house editors + 2 kids
• Location: A home
• Director
• 2 cameras + operators
• Hair/makeup
• Wardrobe
• Production design/props
• Post-production
• Title and lower third graphics
• Product integration:
• Organic brand integration within each video
• Bumpers that say “Presented by ___”
• Lower thirds with brand logo
Price to increase with additional factors such as additional/last-minute
travel, number of videos, etc.
Sample Treatments
• Mom and child talking about their homework
routine and how Mott’s plays an integral role
• Mom discusses different types of play,
incorporates a toy (Hasbro Fur Real friends)

22. Lightly Scripted format Examples
Mott’s-Ep.1
Mott’s-Ep.2

23. FULLY SCRIPTED PRODUCTION FORMAT
75k (63K + 20%)
Details:
• 2-4 videos
• 1 shoot day
• Talent: Unknown, non-union actors, and/or
in-house editors
• Location: Dependent upon concept
• Scriptwriting
• Director
• 2 cameras
• 2 camera operators
• Hair/makeup
• Wardrobe
• Production design/props
• Post-production
• Title and lower third graphics
• Product integration:
• Within the video content (spoken or visually), and/or
• Bumpers that say “Presented by ___”
Price to increase with additional factors such as type/number of talent,
number of videos, concept etc.
Sample Treatments
• A tongue-in-cheek mockumentary that
showcases the ‘fictional’ MVPs of ridiculous
games
• A day in the life of a family
• Comedic skits

24. FULLY SCRIPTED PRODUCTION FORMAT Examples
MiO
Hasbro
Capri Sun

25. THE INSPIRED PACKAGE 120k (75K + 20% + TALENT) Sample Treatments
Details:
• 3 cinematic, long form videos
• 3 consecutive shoot days
• Talent: Includes 3 talent at 10k each
• Location: 2-4 locations each shoot day to include
the talent’s home, office, places of inspiration, etc.
• Director
• Cinematographer
• Multiple cinematic cameras and operators
• Makeup
• No wardrobe, production design, props
• Post-production, including color and sound design
• Title and lower thirds graphics
• Product Integration:
• Bumpers that say “Presented by ___”
* Price to increase with additional factors such as type/number of talent, number of videos, etc.
Sample Treatments
• A documentary series exploring
the inspiration behind innovative artists
the inspiration behind designers
the inspiration behind musicians

26. THE INSPIRED PACKAGE Examples
Inspired: April
Inspired: Michael
Inspired: Waraire
England Your England
Holocaust Survivor Band
Norelco: Mark Bustos