1. Don’t leave it to chance…
How to market yourself
Don’t leave it to chance…

2. What information is already out there?
Family
School
Sports
Academic
College
Work
The problems you may find with your social media started with a certain thought process- it may have been…this is funny…my friends will like this…
The same thinking will not be what fixes the problem. The goal of this session is to change the way you think about social media and the impact that it can have on your future.

3. Once it is out it stays out
How will your pictures affect your future?
Doug Gansler, 50, is the Attorney General for Maryland and he is currently running to be the next Democratic governor of the state. (2013) His son Sam and his classmates were having a 'beach week' graduation party at a rented home in Delaware in June Gansler is pictured in the middle of the party surrounded by teens holding red Solo cups. He denies responsibility: 'It could be Kool-aid instead of beer,' he said.
This was the end of Ganslers elected political career.

4. Or….. are you showing
Excellence in action
What are you showing?

5. All of these pictures are taken from Google images
All of these pictures are taken from Google images. How many of these pictures are on your social media pages? What about the articles that were written that go with the photos?

6. DOES YOUR FACEBOOK HAVE PICTURES OF YOUR EXCELLENCE
Be purposeful in planting pictures
Social Media should tell a story
Show the world the best of you
Same thing, all of these photos were taken from Google Images. How early should we start tracking our academic success?
Social Media should tell a story that is written by you. Don’t leave it up to chance and have your story written for you.

7. Will you be accepted to the college of your choice?
Social Media Presence
and Admissions
27% of admissions officers surveyed said they Google Prospective students
26% said they lookup applicants on Facebook
35% said that when checking up on a student’s online presence, they found something negatively impacted an applicants chances of getting in.
(triple from last year)
newsletter
Will you be accepted to the college of your choice?
You can’t be missing your digital footprint, this is the 21st Century. You do need to clean it up and make sure it represents who you are. You can see by the percentages that colleges are looking…and they are not the only ones.

8. · Job candidate posted provocative or inappropriate photographs or information – 46 percent
· Job candidate posted information about them drinking or using drugs – 41 percent
· Job candidates bad-mouthed their previous company or fellow employee – 36 percent
· Job candidate had poor communication skills – 32 percent
· Job candidate had discriminatory comments related to race, gender, religion etc. – 28 percent
· Job candidate lied about qualifications – 25 percent
· Job candidate shared confidential information from previous employers – 24 percent
· Job candidate was linked to criminal behavior – 22 percent
· Job candidate’s screen name was unprofessional – 21 percent
· Job candidate lied about an absence – 13 percent
So what are employers finding on social media that’s prompting them to eliminate candidates from consideration?
Employers are looking as well. If you want to be employed after you leave high school or after you graduate from college you need to make sure that your digital life represents what kind of employment you are after.
pressreleasesdetail.aspx?sd=6%2f26%2f2014&id =pr829&ed=12%2f31%2f2014

9. What will your potential Employer or College say about you?
Some of the most common reasons employers hired candidates
Got a good feel for the job candidate’s personality,
46 percent
Job candidate’s background information supported their professional qualifications 45 percent
Job candidate’s site conveyed a professional image
43 percent
Job candidate was well-rounded, showed a wide range of interests 40 percent
Job candidate had great communication skills 40 percent
Job candidate was creative 36 percent
Job candidate received awards and accolades 31 percent
Other people posted great references about the job candidate 30 percent
Job candidate had interacted with my company’s social media accounts 24 percent
Job candidate had a large amount of followers or subscribers
14 percent
What will your potential Employer or College say about you?
This is what potential employers and college recruiters are looking for. What kinds of things can you add to your social media to show just how amazing you are.
utus/pressreleasesdetail.aspx?sd=6%2f26% 2f2014&id=pr829&ed=12%2f31%2f2014

10. How to manage your online reputation
Don’t know where to start?
Click this link
Read
Make a list of things to do
Do those things
/ online-reputation
If you are thinking- WOW, I have to get busy! I have a mess to clean up! This link on the bottom of the page has a list of things to do. Better yet it has ways to clean up your social media. If your social media is telling a story you don’t want told, it isn’t going to change the story all by its self. YOU need to take action now and write the history you want the world to see.
This isn’t just for students that want to go to college. This information is for anyone wanting to go to college or become employed.

11. Who is Looking at what?
68% of executives are likely to review a candidates LinkedIn profile
65% search for information using applicants names
46% check out their Facebook page
33% look at Twitter
29% peruse their blog posting
Linkedin is primary used by the 25+ crowd but it is showing movement at the age range.

12. The power of you What are you trying to do? Scholarship College Job
What is the goal? Trying to get a job? Trying to get into college? Do you need a scholarship? Applying to Grad school?
People are watching and now they have the tools that make it easier.
You can pull out your phone go to spokeo.com type in your address and have a global image of your home appear.
What do you want the world to see?

13. DO YOUR +TALENTS +VALUES +PASSION +STRENGTHS +IDEALS +EXPERIENCES MATCH WHAT PEOPLE CAN SEE ON YOUR SOCIAL MEDIA
If you want to be private, be private. Let your applications and the information you send to employers and colleges speak for itself. This presentation is geared for those that are using social media. If you are not using a social media platform you will love the next slide.

14. They are meant to cross our path for a reason.
We don’t meet people
by accident.
They are meant to cross our path for a reason.
Relationships! That’s right, get out meet people and develop real live relationships with real live people. Look them in the eye, shake their hand!
Relationships with the people that you live, work, go to school with matter. These are the people that can prop you up when times are tough. These are the same people that can introduce you to potential employers or your next mentor. It is hard to build a real relationship only through social media. Get out meet people take the time to talk with someone face to face.
Justlikeyou.com

15. Questions?
Where will you start?