1. Presentation that sells a new idea

2. Idea to Sale Own the idea Sell an idea as feature (distinct feature)
Example: 2003: Seachange Technology introduced a new idea to structure video storage by using ring pattern instead of liner pattern.
Use your ability for selling

3. Step by Step preparation
Write it down
Get a review
Who will benefit?
Contact companies
Is it original?
Has audience heard this before?
How risk averse is the audience?
Is idea audience focused? Example
Get your idea patent

4. We have a new product just out this month
We have a new product just out this month. It would be a great idea for you to buy it now.
It is a sales pitch. Define the idea in terms of your audience’s experience, not in product details.

5. How to sell a new idea?
Send a short proposal of your new idea to an interesting party
Do a small test run of your idea
Manufacture samples
Present yourself in a professional manner
Be excited and confident about your idea

6. Presentation for selling a new idea
Get the attention of the audience
Tell the idea originating story
Tell the story of your own conversion
Sharing your own problems
Ask for idea amnesty (Please let me take the next five minutes to lay out the idea completely. After I do so, I will be glad to answer your questions.)
Explain the idea clearly, simply and briefly

7. Presentation for selling a new idea
Offer proof in favor of idea
Newspaper articles
Quote a recognized expert
Technical evidence
Surveys
Answer concerns or objections
Shift the dialogue to implementation (From “should we do this” to “how can we do this?”)
Modification according to audience