1. Media Management

2. Media Management Research
                                                                                                    
4/13/2018
Historical Trends in
Media Management Research

3. Classical School of Management
BCA 516
Classical School of Management
Flourished from the late 1800s through the 1920s
Associated with the Industrial Revolution
Concentrated ways to make organizations more productive (economic factors)
Scientific Management (Taylor)
Administrative Management (Fayol)
Bureaucratic Management (Weber)

4. Scientific Management(Taylor)
BCA 516
Scientific Management(Taylor)
A systematic approach to the challenge of increasing production.
The most effective way to coordinate task
Careful selection of employees
Proper training and development of the workplace
Introduction of economic incentives to motivate employees
Frederick W. Taylor – father of scientific management
Viewed the worker mechanically

5. Administrative Management (Fayol)
BCA 516
Administrative Management (Fayol)
Henri Fayol (French mining executive)
Introduced POC3 model, which detailed the functions of management: Planning, Organizing, Commanding, Coordinating, Control
14 Principles of management-(e.g.) Unity of command
First management theorists to recognize management as a process

6. Administrative Management (Fayol)
BCA 516
Administrative Management (Fayol)
POC3 model: Planning, Organizing, Commanding, Coordinating, Control
Later management scholars replaced commanding and coordinating with motivation forming the
POMC model of management

7. Bureaucratic Management (Weber)
BCA 516
Bureaucratic Management (Weber)
Organization structure
Use of an organizational hierarchy or bureaucracy would enable an organization to produce at its highest level
(e.g.) clear division of labor, strong central authority, clear policies and procedures

8. Human Relations School of Management
BCA 516
Human Relations School of Management
“Managers and employees were indeed members of the same organization and thus shared in the accomplishment of objectives”
Employees’ needs (other than just wages) are important for efficiency
The Hawthorne Experiments
The Hierarchy of Needs
Theory X and Y
Theory Z

9. Human Relations School of Management
BCA 516
Human Relations School of Management
The Hawthorne Experiments
(Mayo, GE experiment from 1924 to 1932):
- Human aspects of work affected the productivity of workers more than physical conditions of the plant
- Increased attention and interaction with supervisors led to greater productivity

10. Human Relations School of Management
BCA 516
Human Relations School of Management
Theory X and Y (McGregor, 1960):
Theory X: workers held little interest in work and lacked ambition emphasis on control, threat, and coercion for motivation
Theory Y: employees could exercise self-control and self-direction and develop their own sense of responsibility

11. Human Relations School of Management
BCA 516
Human Relations School of Management
Theory Z (Ouchi, 1981):
Used characteristics of both Theory X and Y
Employee participation and individual development as key component of organizational growth
Interpersonal relations between workers and managers are stressed in Theory Z
Management makes the key decisions in an organization, and strong sense of authority must be maintained

12. 4/13/2018
Team
Any questions?
4/13/2018