1. Customer Profile: If you have tech savvy customers, having your site secured for mobile users is recommended.
Business Needs: With the growing number of people accessing information on the go, having your site easily accessible and secure via mobile applications is a big plus.
Mobile Friendly   
Case for Going Mobile: Currently there are 4 mobile phones for every PC and more people than ever are leveraging their mobile devices for accessing information on the go. Having a mobile friendly SSL insures that customers can access your site securely from their mobile devices. A mobile friendly SSL secures and encrypts data and transactions submitted via a mobile device.
Would you like customers to reach your site securely from their mobile devices?
Customer Profile

2. Customer Profile: Customers accessing the web from developing countries with outdated technology or customers with old browsers require SGC to insure safe encryption levels.
Advantage of SGC: Insures the highest percentage of visitors can access your site security, regardless of what browser or operating system they are using. Provides better security for more users.
Old Browser?   
Case for SGC: The number of people still subject to weak encryption because they are using older versions of Windows and Internet Explorer is in the tens of millions Source: Yankee Group
Is it important to you that customers with old browsers or from developing countries (which are more likely to have old operating systems) be able to securely visit your site?
What is SGC (Server-Gated Cryptography)? SGC Certificates upgrade the encryption capabilities of older browsers from inadequate 40 bit encryption to full 128 bit or 258 bit encryption.
Customer Profile

3. Customer Confidence Having a seal on your site reassures your users that its safe to enter information on your website. The more people that enter information, the better your conversion rates
Business Needs: With the growing number of options that customers have when browsing, make your site stand out as a trusted source
Case for Dynamic Seal Unlike a simple logo, which has no value, when you click on a dynamic seal, a window opens to display information about the company/website that was issued the seal
Dynamic Seal   
Would you like to increase trust and conversion rates by displaying a seal that lets your customers know your site is secure?
What is a Dynamic Seal? A dynamic image that functions as a trust mark (seal) which is displayed on the page where it is installed. Visitors can click on the seal to verify in real time that your business has been validated and that your site is secure. We recommend placing the seal on your home page and shopping page for maximum results.
Customer confidence

4. Customer Confidence Extended Validation provides a higher level of trust and assurance than standard SSL Certificates, helping you prove you’re not one of the increasing number of fraudulent or copycat websites targeting online shoppers
Case for Going Green. EV Certs prevent phishing attacks while elevating your site image by displaying a green address bar which assures visitors that your site is legitimate and secure.
Go Green   
Would you like your sites address bar to turn green thereby giving visitors a clear visual indicator that your site is secure?
What is Extended Validation- Green Bar? Extended validation SSL gives web site visitors an easy and reliable way to see that your site is secure. Only EV SSL Certs will display a green address bar when reaching a secured page, thereby letting visitors unmistakable know that a site is secure.
Customer confidence

5. Business Needs Wildcard SSL Certs are great for organizations or e-commerce sites where you need to secure multiple hostnames of a single domain name on a single server. Lets you conveniently use one SSL Certificate for all subdomains.
Advantage of Wildcard. The advantage of a wildcard SSL is that you only have to install and maintain a single SSL Certificate while securing multiple subdomains.
Wildcard   
Are you needing to secure multiple sub-domains or just this exact domain URL?
What is a Wildcard SSL? A wildcard SSL Certificate secures your website URL, and an unlimited number of its subdomains. A single Wildcard cert can secure both and blog.mydomain.com
Business Needs

6. Security Needs: SSL Certificates such as Symantec brands which include a free vulnerability assessment both secure your customers information as well as protect your business from malware and security threats.
Advantage of Vulnerability Assessment: A vulnerability assessment helps you quickly identify and take action against the most exploitable weaknesses on your Website.
Rest Assured   
What is Vulnerability Assessment? A vulnerability assessment conducts a daily Web site malware scan on your site to alert you if your site is infected with malicious software. The combination of SSL protection with vulnerability assessment extends security beyond https to your public facing web pages and reduces the risk of being blacklisted from Google or other search engines
Are you looking for a “combo platter” SSL that protects your site AND includes a vulnerability assessment which protects your business from security and web threats?
Security

7. Customer Profile Customer Confidence Business Needs Security Brand
SSL Type
Price
Validation Type
Mobile
SGC
Dynamic Seal EV
Wildcard
Warranty
Vulnerability Assessment
GeoTrust
Rapid SSL
$19.95
Domain
Comodo
Comodo Essential
$30
Comodo Instant
$79
Organization
Comodo Essential Wildcard
$119
Quick SSL
$125
Quick SSL Premium
$175
True Business ID
$240
Comodo EV
$350
Extended
Comodo EV SGC
Symantec
Secure Site
$369
True Business ID Wildcard
$649
True Business ID with EV
$699
Comodo Premium Wildcard
$799
Secure Site Pro
$849
Secure Site with EV
$969
Secure Site Pro with EV
$1,499
$10K
$50K
$100K
$250K
$1 Million
$125K
$500K
$1.25 Million
$1.5 Million