1. Theme 1: Marketing & People
This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through interacting with customers. Students develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment. This theme also considers people, exploring how businesses recruit, train, organise and motivate employees, as well as the role of enterprising individuals and leaders.
1.4 Managing people
Subject content
1.4.5 Leadership
What students need to learn:
a) Leadership:
the distinction between management and leadership
b) Types of leadership style:
Autocratic
paternalistic
democratic
laissez-faire

2. Topical discussion time!
In your opinion are leadership and management the same thing?
Are managers and leaders the same?
Think of examples from the worlds of:
Sport
Music
Politics
School/college
History
Part time jobs/work experience

5. What's the difference between LEADERSHIP & MANAGEMENT?
Leadership- all about change....encouraging & inspiring others
 leaders have followers
 transformational benefits
Transformational vs transactional?
Management – getting things done by organising others
 Transactional relationship

6. What managers do The role of managers includes: Leading
communicating objectives and directing subordinates to achieving these goals
motivating subordinates
Making decisions
allocation of resources
day to day running of the business
Reviewing
monitoring performance against objectives
taking action as necessary
Further reading on the role of a manager.

7. In pairs
Review the 3 job descriptions below for a retail, office and restaurant manager
Identify the similarities and differences
Write a generic job description for all managers
Remember in the examinations you will need to be able to apply your knowledge to a range of scenarios.

8. Authoritarian Paternalistic Laissez-faire Democratic Leadership Styles
Leaders discuss with workers after making decisions
PaternalLeaders will listen, explain issues and consult with the workforce but will not allow them to take the final decision
Decisions are made as a team – the leader listens to the workers
Leaders leave their colleagues to get on with their work so there is no supervision or control
Authoritarian
Paternalistic
Laissez-faire
Democratic

9. Types of leadership Styles
Autocractic – the leader makes a decision without consultation e.g. in the army when quick decisions are required in battle
Democratic – the leader consults the team but makes the final decision e.g. a skilled workforce where each team member can make strong contributions
Paternalistic – the leader acts in a fatherly way towards the workforce – making decisions based on the needs of the workforce as well as the business e.g. often family or smaller organisations with a more caring style of leadership
Laissez-Faire (to leave alone) – the leader allows the team to make decisions e.g. experienced and competent staff given freedom to make decisions themselves
Think of a situation where you have been the leader. Which leadership style did you adopt?

10. Discussion
How significant is the role of managers/leaders in determining business performance?
Co-op boss: Group 'let down' by former management