1. Dana Cogan, HP Indigo SBM, November 2016
HP SmartStream Designer for Adobe Illustrator and HP SmartStream Composer
Dana Cogan, HP Indigo SBM, November 2016

2. This presentation covers:
HP SmartStream Designer for Adobe Illustrator
HP SmartStream Composer
Customer use cases
Technical details
Partners
Resources
Software and hardware requirements

3. In todays’ product proliferation, products need to be visible
Many products look alike
And consumers need to select the “right ones”
According to 2012 shopper engagement study, POPAI:
Instore decision
75% of supermarket buying is unplanned
And 82% for Mass Merchant
Does your product stand out?

4. 1Source: 2012 shopper engagement study, POPAI
Many products look alike, consumers need to select the right one
62%
55%
Today’s supermarket buying habits
75% of supermarket buying is unplanned
24%
18%
17%
15% 5% 3%
In-store decision
75% for Grocery
82% for Mass Merchant
Specifically
planned
Generally
planned
Subsitute
Unplanned
1Source: 2012 shopper engagement study, POPAI
In-store Decision

5. Flexo prints mass production jobs
The production of large amounts of standardized product decoration units
Henry Ford: a car can be any color you want as long as it’s black…
BRAND
BRAND
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BRAND
BRAND
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6. Digital prints multiple SKUs jobs
The ability to cost effectively produce strategic short run volume of customized product decoration
More choices for the consumer
BRAND
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7. WOW If you want to your customers… Choose ME!
So if you want to WOW your customers, you need your product to stand out
BRAND
Choose ME!
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BRAND
BRAND
BRAND
BRAND
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8. With HP SmartStream Designer, anything can become variable Text, color, image, barcode or pattern
Using the mosaic software with digital printing enables us to emphasize the idea that every person is different and unique.
KEN
BOB
JIM
BRAND
LORI
MAX

9. Designer is a variable data printing (VDP) tool that builds templates
Move from finished product to template design and planning variable content
Text
Jim
Color
Image
Barcode

10. Designer templates are built in Adobe Illustrator, supporting its design capabilities, so no need to compromise creating variable design
Move from finished product to template design and planning variable content
Jim

11. Add a database to Designer template and print personalized jobs
Move from finished product to template design and planning variable content
Jim
Print
BRAND
BOB

12. Now you can print customer personalized jobs
where every item is unique
Using the mosaic software with digital printing enables us to emphasize the idea that every person is different and unique.
LORI
MAX
BOB
JIM
KEN
BRAND
BRAND
BRAND
BRAND

13. Including HP SmartStream Mosaic
Using the mosaic software with digital printing enables us to emphasize the idea that every person is different and unique.
Automatically and randomly scales, rotates and selects different areas of source files to create variable images.
BRAND
BRAND
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BRAND

14. Including brand protection and security features
In addition to:
Microtext
Micro QR codes
Multi color codes
Track & Trace Solutions
LORI
MAX
BOB
JIM
KEN
Barcode
QR code
Branded code
Hidden images
Guilloche

15. HP SmartStream Composer

16. Composition is creating a printable file from graphic elements, template and database
Move from finished product to template design and planning variable content
BRAND
PDF
BOB
Jim

17. Composer does much more than composition…
Imposes / Step and Repeat
Composer allows you to impose (including step and repeat), use special marks and gang to print multiple pdfs on same substrate – so you can utilize the most out of your substrate and automate your printing process
Gangs
Adds finishing marks

18. Use Designer to create personalized jobs templates
Use Composer to compose, impose and gang
SmartStream Designer is a desktop plug-in to Adobe InDesign and Illustrator
Provides sophisticated high-value personalized templates
HP SmartStream Composer is a powerful server used to create large personalization jobs from HP SmartStream Designer Templates (HPD files)
PrintOS Composer is a software as a service solution (Cloud-based) SaaS
Composes, imposes and gangs medium size personalized jobs from Designer templates
SmartStream Composer Lite is a software module (installed on the DFE)
Composes, imposes and gangs medium size personalized jobs, from Designer templates
Composer Lite
SmartStream Composer is a software and hardware package (Server-based)
Composes, imposes and gangs large size personalized jobs from Designer templates

19. Use Composer Server for large, repetitive jobs
Use PrintOS Composer and Composer Lite for medium size jobs
Designer can compose small size jobs (~100 records), not repetitive
Jobs frequency
SmartStream Composer
Composer Lite
SmartSteram Composer Lite
PrintOS Composer
SmartStream Designer
~100 records
~10K records
~1M records
Jobs size

20. Use cases for each composition / imposition tool How can I know which one is the right one for my business?
Composition
Imposition
SmartStream Designer
Small size jobs (~100 records),
not repetitive
N/A
PrintOS composer / imposer
Medium size jobs (~10K records)
Automatic with PrintOS Box
SmartStream Composer Lite
As standard
SmartStream Composer Server
Large size jobs (~1M records)
High-end customization
and automation

21. Weighing pros and cons of each composition option
SmartStream Designer
Designs and composes on the same tool and hardware
Creates jobs on either Mac or PC
Large jobs takes long time to compose
While composing the Mac/PC is occupied
PrintOS Composer
Does not require installation or hardware
Simple to use
Access from anywhere
No cost, till May After which, a low cost monthly subscription
Composes PDFs faster than SmartStream Designer
Accepts only FastPDF templates
Does not provide automation
Requires to download the PDF output
SmartStream Composer Lite
Does not require dedicated hardware
No monthly maintenance fee
Sophisticated automation capabilities
Requires L&P DFEs version 5.1 and higher
SmartStream Composer Server
The fastest composition option available
Supports both FastPDF and RichPDF templates
Requires dedicated server hardware and monthly maintenance fee
*To improve performance, FastPDF graphic design attributes for variable data are limited, in comparison to RichPDF

22. Customer use cases

23. Diet Coke® Extraordinary Collection
Diet Coke® Extraordinary Collection. Millions of bottles, each one is unique created with HP SmartStream Designer

24. Metro, Germany Personalized Coffee Cans using
HP SmartStream Designer

25. Mr. Peanut Shell-Ebrates his 100th Birthday with three million one-of-a-kind Birthday Jars created by HP SmartStream Designer

26. Bud Light creates 200,000 unique colorful cans with HP SmartStream Designer for summer festivals

27. IRN BRU introduce a limited edition beverage with personalized label designs which tie the product to the Burns Night celebrations in Scotland, using HP SmartStream Designer
17% increase in YOY sales. Incremental value generated was £425,000 against a design investment of £12,500

28. Strauss Elite turned an iconic chocolate brand into 1 million original origami cows using HP SmartStream Designer

29. ITC Limited, India leading cigarette brand boosts differentiate their brand on shelf, by producing 10 million different cigarette packs, using HP SmartStream Designer

30. Technical details Partners Resources
Software and hardware requirements
Pricing
And more…

31. HP and 3rd party personalization elements
Barcodes
Images
Security
And more…

32. HP and 3rd party personalization elements
Vendor
Product(s)
Cost
Barcodes
TEC-IT
Barcode Studio
IDAutomation
1D and 2D Barcode
Included
Images
DirectSmile
Image Server HP
Mosaic, Edge Printing, Photo Enhancement, Photo Smart Crop, Photo Smart Fit, Script Runner
Organic Imaging
Adobe
Photoshop (only for InDesign)
Text
Formatting, Lookup Table, Script Runner
Security
HP Link
Hewlett Packard Enterprise
GPAS
Haiyaa Technologies
Haiyaa
Visualead
[v]Code
Advanced Track & Trace
Seal Vector
PURL
MindFire
LookWho’sClicking
Maps
locr maps
*For purchasing the 3rd party products that are not included in the Designer price, please approach the vendors directly

33. Designer with IDAutomation Designer with TEC-IT Barcode Studio
Comparing the two barcode solutions available with Designer
Designer with IDAutomation
Designer with TEC-IT Barcode Studio
Barcode Symbologies
The common types
Extended list, over 150 types
Method
Text font
Image, Vector
Performance
Very fast
Good
Output size
Very compact
Dependent on barcode’s image resolution
Deviation meter No
Yes
Quality meter
Width Reduction GUI
Effects
Special-effects as embed logos or graphics into the barcodes and more
Installation
Installed with Designer/Composer-Lite
Installed with Composer-Lite. Separate installer on desktop
Price
Included
€168 one-time fee for seat license, via TEC-IT

34. Packaging mobilution - mobile interactions will account for 64 cents of every US dollar spent in retail stores by the end of 2015
HP Link embeds hidden information such as a number or a URL within an image of your choice. When the image is scanned, the hidden data launch a digital experience.

35. HP SmartStream Designer and Composer resources
Installer files
Documentation: user guides, readme files, new features presentations and more
Training tools
Dynamic personalization sample jobs
Are available at:
CE Suitcase
Internal use only C:\CE Suitcase\DFE_Workflow
My HP Indigo portal
Internal use
Customers
HP Graphic Arts portal (GA)
PrintOS Knowledge Zone

36. HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner
Click the blue ‘Request HP SmartStream Designer’ button

37. HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner
Click the blue ‘Request HP SmartStream Designer’ button
Fill in the form and click OK to open Designer page

38. HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner
Click the blue ‘Request HP SmartStream Designer’ button
Fill in the form and click OK to open Designer page

39. HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner
Click the blue ‘Request HP SmartStream Designer’ button
Fill in the form and click OK to open Designer page
Scroll down for online training sessions and more

40. HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner
Click the blue ‘Request HP SmartStream Designer’ button
Fill in the form and click OK to open Designer page
Scroll down for online training sessions and more

41. Software and hardware requirements
HP SmartStream Designer for Adobe InDesign
Mac OS X versions 10.10, or 10.11, 10.12, Java JDK 8
Microsoft Windows 7 with Service Pack 1, Windows 8, Windows 8.1, or Windows 10, Java JRE 8
Minimum 8GB memory
Adobe InDesign CS6, CC 2015 or CC 2017  64bit
HP SmartStream Designer for Adobe Illustrator
Adobe Illustrator CC 2015 or CC bit
HP SmartStream Composer
Hardware
Gen9 ML350 Tower computer
Gen9 DL360 Rack Insert
Software
HP SmartStream Composer software, Adobe InDesign CC Server

42. For more information GBU NA EMEA APJ LA Dana Cogan Lior Krasnovsky
Sergi Rey
Katerina Maltseva
Samuel Davila M M M M  O M O

43. So now you know…

44. With HP SmartStream Designer, anything can become variable Text, color, image, barcode or pattern
Using the mosaic software with digital printing enables us to emphasize the idea that every person is different and unique.
KEN
BOB
JIM
BRAND
LORI
MAX

45. Thank you