2. An established video company
Executive Summary
An established video company
Vast knowledge in Encoding and Decoding technology
Focused on Broadcast and IPTV markets
Experienced system integration team
Engineering stuff with strong broadcast and network projects background

3. Founded in 1990, headquarters in Israel
Background
Founded in 1990, headquarters in Israel
Stable and field-proven video technology
Over 200 employees worldwide
Strong US & International presence
Offices in Silicon Valley, Boston, Europe, Japan, China, Singapore
Products marketed in over 40 countries
Localization
Worldwide technical support

4. April 1999: IPO, net proceeds of $16 million
Background
Traded on NASDAQ: OBAS
April 1999: IPO, net proceeds of $16 million
March 2000: SPO, net proceeds of $67million
Financially solid (~$50M cash)
Subsidiaries
holdings in VBox Communications and Mobixell Networks
Acquired HiTV (ECI activity) & Viewgraphics in 2000

5. Reference customers and Installations
JSAT IPTV Over Satellite - Japan
20 channels
FPT – (BB Service Provider) – Vietnam
24 Channels Headend
Dakota Central Telecommunications
142 Channels Headend
Venus Corporation
134 Channels Headend
Hickory
40 Channels Headend
Perry Spencer
20 Channels Headend

6. Reference customers and Installations
Piedmont Communications
90 Channels Headend
Citizens cablevision
120 Channels Headend
Scott County
Advance Technologies
45 Channels Headend
Chunghwa Telecom- Taiwan's
40 channels Headend
Major Operator in Japan – KDDI
70 channels Headend

7. Optibase Projects
Pennsylvania. Illinois. North Carolina. North Dakota. Virginia.
Italy. Ireland. The UK. Iceland. France. Austria. Israel. Kiev
Taiwan. Japan. Korea

9. Broadcast Over IP
For providing and managing live TV, pay-per-view, and NVOD channels
Management tools for creating channels, scheduling programs and defining service packages
Advanced subscriber features such as EPG, info bar, reminders, and parental control

10. VOD Enables the creation and management of a full VOD service
Incorporate advertising and e-commerce features in an interactive TV service
Allows subscribers to order movies from the comfort of their home at any time

11. PVR
Allows for creating and managing a network-based network or client personal-video-recording service for an optimal user experience
Enables subscribers to enjoy an entirely new TV experience by letting them watch "what they want, when they want”

12. Home Media
Strengthening the integration of TV into the digital home network
Leverages digital media content stored on the PC
Enabling subscribers to view pictures and listen to music through the television using the existing IPTV STB

13. KOD
Allows the delivery of a full network-based karaoke-on-demand service
Tap into a popular new market
Enables subscribers to enjoy an at-home karaoke service over existing equipment

14. Head End Block diagram

15. Head End Block diagram
Patriot system 1.8M Dish and UHF Antenna

16. Head End Block diagram ProTune UHF/VHF tuners
ADI Satellite receivers with CA decryption

17. Head End Block diagram Leitch Matrix and local control panel
AVP Patch panel
For maximum resilience

18. Head End Block diagram Optibase MGW 5100 State of the art Optibase
Network encoder with full redundancy (As an Option)
Optibase
Encoder Management System and Cluster Manager

19. Head End Block diagram Bit Band Optibase Bit Band Bit Band
Video On Demand
Optional network Servers
Optibase
Ingest Station
Bit Band
Video On Demand
Vision Streaming server
with 160Mbps throughput
Bit Band
Management and load balance servers

20. Head End Block diagram
Wide vine Cypher real-time encryption With supports iTV capabilities such as PVR, trick-play, stream splicing, and custom ad-insertion.
Encryption for real-time unicast and multicast media formats

21. Head End Block diagram Check Point fire Wall STB Boot Server
Cisco CNR or MS Win2003 Server DHCP

22. Head End Block diagram
Orca RightTV Middleware and EPG & Reports Tools,
With VOD, Games on demand, Network PVR, PC Portal support
Middleware
Orca RightTV running on SUN V240 servers with option for redundant configuration

23. Head End Block diagram Central Monitoring Solution
Zandar DX 16 splitter with Video/Audio loss real time alarm
STB’s for decoding
42” Plasma screens

24. Head End Block diagram Central Management Application
Real time errors and status gathering from all Head end components
Alerts and messages can be ed and logged

25. User Interface
User friendly interface
One main control application
Real time H/w Alarms
Real time Video/Audio loss Alarms

27. Middleware Building blocks
Content Data Center
API
Content Management
Content files
multiple content files, pictures, related documents
Metadata
Name, description, rating, length, language
Package Management
Group of channels
Pricing information
Target audience, user groups
Marketing Campaigns
Buy X Get Y, Control by dates

28. Middleware Building blocks
Content Data Center
API
Content Management
Content Security
Video
DRM for on demand
CA for live
Games
Encryption
Fraud detection
Encrypted Distribution

29. Content Distributions
Middleware Building blocks
Content Data Center
API
Content Management
Content Security
Content Distributions
Distribute from
Headend to network servers
Synchronize data and metadata
Monitor and control

30. Content Distributions
Middleware Building blocks
Multiple pricing methods (Per time, Per entry, Rental, Subscription, etc.)
Multiple pricing per package
Price differentiation per group
VIP accounts
Free trials and Promo
Pre paid & post paid models
Content Data Center
API
Content Management
Content Security
Content Distributions
API
Billing
Content/Services pricing

31. Content Distributions
Middleware Building blocks
Content Data Center
API
Content Management
Registration
offline and online
Groups
Personalization
Sub Accounts
Limitations / Parental Control
Rating, Spending, Time, Exact hours
History
Reports
Content Security
Content Distributions
API
Billing
Content/Services pricing
API
Subscriber Management
CRM

32. Content Distributions
Middleware Building blocks
Content Data Center
API
Video
VOD, Live feeds (channels, events)
Multicast and unicast
Bandwidth considerations
Games / Applications
Game Server
Network optimization
Content Management
Content Security
Content Distributions
API
Billing
Content/Services pricing
API
Subscriber Management
CRM
API
Delivery engines LIVE, VOD
Additional Services

33. Content Distributions
Middleware Building blocks
Content Data Center
API
Content Management
Content Security
Content Distributions
API
Billing
Content/Services pricing
HTML / Flash Multi device support
PC Win9x, Win 2000, Win XP
STB
API
Subscriber Management
CRM
API
Delivery engines LIVE, VOD
Additional Services
Presentation Layer

34. Content Distributions PC/STB Subscriber Portal
Middleware Building blocks
Content Data Center
API
Content Management
Content Security
Content Distributions
API
Billing
Content/Services pricing
API
Subscriber Management
CRM
API
Delivery engines LIVE, VOD
Additional Services
Presentation Layer
API
PC/STB Subscriber Portal

35. System flow - Subscriber Log In
Access
Provider
Middleware
5 Get Active Contents
Database
Application Server
4 Login / Logout
6 Active Contents
7 Active contents
CA System CA
Server
Management Server
8 Add/remove
Entitlements
9 Add/remove
Licenses
3 Login / Logout
Subscriber
1 Login / Logout
User
Portal
2 Login / Logout

36. System flow - Content Activation
Middleware
Database
Application
Server
Storage
5 Validate
4 Create
Certificate
(ContentID,
UserID)
6 Certificate,
URL)
7 Add Entitlement
STB ID, ContentID) 14
Content
13 Ok
CA System
Streaming
Server
Activation
Server
License
Issuer
12 Check
Certificate
(MAC, Certificate)
11 Stream Content
(URL, MAC, Certificate)
9 Activate
Content
URL,
Certificate
3 Activate
Content
ContentID,
UserID
8 License
User
1 Select Content
2 Activate Content
(ContentID, UserID)
Portal
10 Activate Content
(URL, Certificate)

37. Service Definition Business and technical targets
Deployment Stages
Service Definition
Business and technical targets
Number of registered / concurrent users
Target Audience
Available services Video, Games, Radio
End-user device TV / PC / Both
Content amount, sources
Pricing schemes

38. System Deployment Integration with existing network Availability
Deployment Stages
System Deployment
Integration with existing network
Availability
Number and location of edge units

39. Deployment Stages (cont.)
Subscriber Portal
Branding
Specific requirements for flow and graphics
Customization or develop with API
Subscriber Provisioning
Registration - Customer Care and/or On-Site
On-site login or Real-time authentication
Integration with external user Database

40. Deployment Stages (cont.)
Billing
Payment method: phone bill / credit card / clearance company
Input to billing system – file format, API
Feedback from billing system
Real-time purchase confirmation
Help Desk / Customer Care
Reports per user
Credit users via file

41. Deployment Stages (cont.)
Marketing
Specialized reports to analyze system and subscriber behavior
Advertisement management – portal and video
Advanced pricing schemes
Advanced campaigns
Payment methods – pre-paid, multiple
Vendor contracts – revenue share management
EPG data
Content metadata

42. The Team
A qualified well experienced project and integration team with strong broadcast and network projects knowledge
Professional services team of software programmers available for customization localization and on site integration with customer software components (Billing etc.)

43. The Solution – Key Components
Encoding, Streaming, Ingest, Management
Middleware
VOD and NPVR
Conditional Access and DRM

45. Overall Competitive price – all included and more !
Why Optibase
Overall Competitive price – all included and more !
All components already integrated
Proven and deployed technologies
Feature rich solution
Upgrade path to HD

46. The Optibase Opportunity
The right technology
Over a decade of experience in video technology
The right infrastructure
Worldwide Sales and technical support
The right financials
$50M Cash financing

47. The Optibase Opportunity
The right brand:
Optibase products are well recognized for their quality at the core of professional digital video solutions worldwide
The right time
Optibase integration, fast reaction team, quick, risk free deployment