1. Find work. Keep it. Get promoted
Virtual Resources for:
Internationally trained professionals
Alberta employers who hire them

2. 1. Tool for ITWs

3. Mission for ITWs:
Reveal the hidden job market and provide tools to find work in your field

4. Research and Development
Interviews/focus groups of 200 newcomers to gather anecdotes and recommendations
Video interviewed 12 ITWs and employers
Created content, scenarios and scripts from data and created Canadian workplace culture practical, interactive web-based resource

5. Getting into the course

6. Course content

7. Work and Culture Course Themes
Course 1: Understanding culture at work, and how to think like a boss Course 2: Finding and keeping work in your field Course 3: Sensitive workplace issues

8. Sample video

9. Course content

10. WCO videos & tutorials https://www. youtube

11. Some findings
10,000 users around the world for module “Finding work in your field in Canada”
Switched to facilitated and coached version of course: 200 CND users over 18 months
Promotion requires ongoing presentations to orgs, associations and institutions

12. What we learned
Users still access videos and use concepts up to a year after taking the course
Remembered content via animations and scenarios in exercises
ITW’s most successful when WCO combined with coaching and live webinars

13. 2. Employer tool

14. Mission:
Show Alberta employers the value and benefits of hiring immigrants and give them tools to do it well

15. Research and Development
Interviewed 34 best practice employers
Video interviewed 12 employers
Did literature review on employer experiences with hiring immigrant employees
Data used to create content, videos, tutorials, website/tool and workshops

16. The employer tools site http://albertaglobaltalent.ca

17. Web tool resources

18. 15 Web tool tutorials & videos

19. 40+ Employer-friendly docs
Short content text
Downloadable pdfs
Checklists
Tip sheets
Other resources
Other links
Other videos

20. Check your knowledge results

21. What we learned
Differences between best practice contributors and employers who need the resource
Tutorials not videos
Scared to “check” knowledge
PDF checklists most popular
MASSIVE marketing education required

22. Next steps
Disseminate to immigrant serving, govt and employer network groups
Find marketing funding
Attract new people via webinar
Need to educate and advertise for next three years to get user numbers up
Replace forum with FB, use more YouTube

23. Help us spread the news! Thank you! Book a web demo
Host us at a staff meeting
Invite us to your events
Register for and use the resources yourself
Retweet our posts and share our blogs
Thank you!

24. Contact information
Canadian workplace culture
Work and Culture Online
Marie Gervais
Employer tools
Equip to hire immigrants
Brian Ennis