1. Thotwaves Innovations Welcome To SMM & SMO Activity Plan
Thotwaves Innovations Pvt Ltd
Plot No. 2027, LGF
Satkar Building, Sector 45, Gurgaon
Contact: ,
Site:
SMM & SMO Activity Plan
Welcome To

2. Social Media Monitoring
Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation Management
Social Media Marketing
Social Media PR

3. Social Media Audit: Research your social media presence
Analyzing your social media opportunity and threats
Recommending the ideal social media strategy
Execution plan

4. Social Media Monitoring
Identifying con variations
Segregating con variations
Analyzing conversation
Insight & recommendation report

5. Social Media Management
Strategic presence creation on social media
Presence promotion and response management
Analyzing opportunities for social media outreach

6. Online Reputation Management
Researching and analyzing current online reputation
Defining a reputation score
Recommending steps to improve reputation score
Execution of recommendations

7. Social Media Campaign Creation of campaign thought
Illustration of campaign execution – tool, Apps and prospective conversation strategy
Deliverables (ROI) via camping execution

8. Social media release Identification of online PR Objective
Analysis of PR Opportunities
Strategy Layout and Activation of blogger and Influencer outreach

9. Social Media Strategy Why not take advantage?
With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a
strategy, you run the risk of falling behind.
The benefits of social media campaigns are extensive – from increasing customer satisfaction, to keeping tab on the competition, to marketing your latest product.
Why not take advantage?

10. Facebook Creating profile Creating page Content development
Buzz creation
Integration page with other social media channels
Post updates with links to the desired landing page
Joining groups and pages
Adding members
Starting discussions
Sharing links
Creating facebook “like” button and badge, to place it in the website and blogs
Run contests, promotional campaigns, polls…
Video sharing via YouTube tabs ( for viral campaigns)
Photo sharing via page flicker apps/ similar apps
Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
Customized contact form/ registration form
Promote blogs/feed
Adding custom tabs
Tagging use of various external interactive Apps

11. LinkedIn Creating profile Creating company page
Integrating profile with other media channels
Add connections
Join Groups
Targeting and networking with the influencers
Starting Discussions in groups
Active participations in relevant Q&A’s
Publish Press release
Create polls
Launch and promote e vents
Submit feeds
Share presentation
Integrate blogs to the profile
Share likes

12. Twitter Creating twitter handle
Post tweets with site link (content from the site)
Following key influencers
Use hash tags for keywords
Retweet influential tweets
Tweeting based on trends
Post natural updates frequently
Influence mentions
Create a twitter badge and place it on the site and blogs
Increase followers base constantly
Network and engage the followers

13. Google + Create profile Create page Content Development Buzz Creation
Integrating page with other social media channels
Post updates with links to the desired landing page
Joining pages
Adding influencers to our circles
Starting discussion
Sharing links
Video sharing
Photo sharing
Document sharing ( pdf, ppt, whitepaper, brochures, notes…)
Tagging

14. Pinterest Creating Profile Creating boards Content Development
Buzz creation
Integration profile with other social media channels/blogs
Add pins
Influence repines
Photo sharing with links
Sync info graphics
Follow influencers
Follow relevant boards

15. Blogs And Q&A’s Blogs Q&A’s Follow key blogs
Comment on blogs with link
Network with influential bloggers
Q&A’s
Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation

16. Digital PR Monitor and evaluate relevant online media conversation
Engage with key influencers in the blogosphere
Develop the corporate blogs, social network sites and multimedia tools
Plan and develop content for corporate websites
Optimize e communication for effective distribution in the digital space

17. Social Bookmarking and Document sharing
Bookmarking Links from the site
Adding keywords
Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, stumbleupon, delicious,
Document sharing
Sharing presentation through slide share, scribd, docstoc
Publishing white papers and Article in scribd and docstoc

18. 12 – Month Social Media marketing plan

19. Twitter/facebook/ LinkedIn followers
12 – Month Social Media marketing timeline
Month 1-3 brand presence
Create profiles
Implement brand image
Announce presence
Traffic Sources
Referring sites
Search engines
Project Traffic
12.5 % increase
Twitter/facebook/ LinkedIn followers
followers
Costing
$500

20. 12 – Month Social Media marketing timeline
Month : Brand/customer engagement
Increase followers base
Monitor brand, industry, niche
Reply to customers and prospects
Traffic source
Referring sites
Search engines
Projected traffic
25 – 30 % increase
Twitter/ facebook / LinkedIn followers
followers
Costing
$1500

21. 12 – Month Social Media marketing timeline
Month : ROI focus
Special offers for fans, members, followers…
Converts fans, members, followers to subscribers
Revenue based campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
Projected Traffic
50-60 % increase
Costing
$2500

22. Thank You Thotwaves Innovations Pvt Ltd Plot No. 2027, LGF
Satkar Building, Sector 45, Gurgaon
Contact: ,
Site:
Thank You