1. PRODUCT DEVELOPMENT IN INDUSTRY
UNIT 3 - AREA OF STUDY 2
PRODUCT DEVELOPMENT IN INDUSTRY

2. TYPES OF INDUSTRIES FOOD & BEVERAGE TRANSPORT / DISTRIBUTION
TEXTILES – CLOTHES, SHOES, ACC
WOOD & PAPER
PHARMACEUTICAL
PETROLEUM & CHEMICALS
METALS – MACHINERY
AGRICULTURE
BUILDING & CONSTRUCTION

3. ADVANTAGES OF INDUSTRIES
CREATES PRODUCTS
CREATES EMPLOYMENT & SKILLS
CREATES COMPANY WEALTH
CREATES NATIONAL WEALTH
CREATES TAXES
CREATES A STANDARD OF LIVING
CREATES COMMUNITY

4. INDUSTRY DISADVANTAGES
POLLUTION – AIR, WATER, SOIL
NATURAL RESOURCES DEPLETION
CREATION OF TOXINS
WASTE MATERIALS
PROMOTES SOCIAL CLASS

5. FACTORS GUIDING INDUSTRY
TESTING
MANUFACTURE
PRODUCT USE
DISTRIBUTION
PROTOTYPES
MARKET RESEARCH
SOURCING MATERIALS
DESIGN
RESEARCH & DEVELOPMENT
PRODUCT DISPOSAL
PRODUCT SALES/RETAIL
PRODUCT MAINTENANCE & REPAIR

6. PRODUCT DEVELOPMENT PROCESS

7. PRODUCT DEVELOPMENT PROCESS
MARKETING
DESIGN & PROTOTYPE
MANUFACTURE & QC
DISTRIBUTION & RETAIL
USE
DISPOSAL

8. MARKET RESEARCH
DATA COLLECTION METHODS FROM CONSUMERS PRIOR TO MANUFACTURE
SURVEYS
INTERVIEWS
TRIALS/TESTS (human centered design)
QUESTIONNAIRES
SOCIAL MEDIA – TWITTER, FACEBOOK
APPS ?

9. THE FIVE Ps OF MARKETING
MARKETING CONSIDERATIONS
PRICE – the cost of the product
PRODUCT – the item to be marketed
PEOPLE – the consumers/end users
PROMOTION – advertising the item
PLACE – where to sell the item

10. RESEARCH & DEVELOPMENT
PERFORMED DURING MANUFACTURE
EMPLOYEE TRAINING
QUICKER MANUFACTURE
ECONOMICAL MANUFACTURE
MORE EFFECTIVE MANUFACTURE
APPROPRIATE MANUFACTURING SYSTEMS
MATERIALS DEVELOPMENT - NEW
WITHOUT COMPROMISE TO PRODUCT QUALITY