1. National Coalition Academy Summary
Community Assessment
1. Community Definition
- Determine geographic boundaries
- Define communities of place, interest & experience
- Determine the “denominator” for the community
2. Needs Assessment
- Consequences
- Behaviors (current use)
- Root Causes
- Local Conditions
3. Resource Assessment
- Positive consequences
- Positive desired behaviors
- Protective factors
- Local conditions
- Specific assets to address identified needs
4. Community History
- Key events in overall community
- Key events related to our issues
- History of community organizing Local Conditions
5. Problem Statement
1. One problem
2. Avoid blame
3. Do not name solutions
4. State problem in terms of behaviors or conditions
5. Measurable
6. Reflect community concerns
Community map
w/denominator
15,335
Problem Statements:
Underage Drinking
Alcohol-related traffic accidents & deaths
Methamphetamine use by Youth years

2. National Coalition Academy Summary
Problem Analysis
Problem Analysis
- Understand relationship between issues
- Identify root causes
- Validate assumptions about data
- Achieve consensus
- Establish criteria for selecting interventions
- Create a picture
The 5 Whys
A B C Approach
But Why Here? (Root Cause)
Brainstorm to Logic Model
Criteria for including in logic model:
- Based on local data
- Based on prevention science
-Grounded in community experience
- Consistent with community expectations
Local Conditions
(But Why Here?)
Specific
Identifiable
Actionable
Fishbone

3. National Coalition Academy Summary
Logic Modeling
Logic Models
- Align interventions with intended outcomes
- Set priorities
-Allocate resources
-Create an outcomes evaluation
- Interpret results
Metaphorical
Line Logic
Logic Model Critique:
- Completeness
- Line Logic
- Adequate to produce results-
“Domino test”
- Community Friendly
Steps to Create
1. Conduct problem analysis
2. Choose best format/style
3. Pair or embed related data
4. Map interventions
5. Critique results
Required Elements:
- Problem
- Root causes
- Local conditions
- Measures for each
- Interventions

4. Organization and Infrastructure – Tools Cultural Competence - Process:
National Coalition Academy Summary
Capacity Building
Membership
Engage Sectors
Targeted Recruiting
Talking Points
Retain Members
Coalition Capacity
Membership
Leadership
Organization and Infrastructure
Cultural Competence
Leadership
Formal Leaders
In-Formal Leaders
Community Champions
Youth
Organization and Infrastructure – Tools
By-Laws
Organization Chart
Timeline
Job Descriptions
MOU/MOA/CIA
Decision Making Process
Conflict Resolution
Cultural Competence - Process:
Knowledge
Awareness
Sensitivity
Competence

5. National Coalition Academy Summary
Comprehensive Strategies
Intervention Map
LOGIC MODEL
Interventions/Strategies
Provide information
Enhance skills
Provide support
Enhance access / reduce barriers
Change consequences (incentives / disincentives)
Physical design
Modify / change polices
Evidence-based
Based on:
Prevention science
Community wisdom and experience
Adaptation from other professions
Intervention Mapping
Created for each local condition
Interventions based on evidence of effectives
Complete & comprehensive
Bottom line: Will the dominos fall?
Criteria for Selecting Interventions
Fit with local diagnosis
Capacity to implement
Evidence of Effectiveness
Part of a comprehensive plan

6. National Coalition Academy Summary
Strategic and Action Planning
Vision and Mission
Vision – a view for the future of what the coalition can accomplish.
Mission – a statement that describes the coalition’s role in making the vision a reality.
Objectives
S - specific
M - measurable
A - achievable
R - relevant
T - timed
C – Community-level
Example – Objective
Reduce the availability of alcohol as measured by the % of 10th grade students who report on the MCAP Survey that alcohol is “fairly” or “very” easy to obtain by 20% by 2010.
Baseline 2007 = 60%
Target 2010 = 48%
Interventions/Strategies
Provide information
Enhance skills
Provide support
Change access / barriers
Change consequences (incentives/disincentives)
Physical design
Modify / change polices
Strategic Plans
Vision Problem Statement
Mission Problem Analysis
Objectives Logic Model
Strategies Interventions
INFORMS
Action Planning
Who?
Will Do What?
By When?
What Resources Are Required?
Who Should Know?

7. Tell the Coalition’s Story
National Coalition Academy Summary
Evaluation
Outcomes (target)
Use data from community assessment
Two pieces of data for every:
Problem statement
Root Cause (but why?)
Local Condition (but why here?)
Use multiple sources of data
Evaluation Steps
Outcomes: Map measures to your logic model (target)
Outputs: Document your coalition’s work (ammo)
Conduct analysis of contribution by comparing these two (score)
Outputs (ammo)
Track the outputs of the coalition
Community Change
Services Provided
Media Coverage
Resources Generated
Tell the Coalition’s Story
Where did we start?
What has changed in the community?
How has the coalition contributed?
What’s Next?
Evaluation Communication Plan
Audience (who cares?)
Question (what do they care about?)
Data (what is the information?)
Method (how will we get it?)
Report (how will we share it?)

8. 10 Steps to Policy and Advocacy
National Coalition Academy Summary
Policy & Advocacy
The Wrist Test
Winnable
Real (not a proclamation)
Immediate
Specific (to a local condition)
Tangible
Policy and Advocacy
Focus on a Local Condition
Levels of Policy
Big P and little p
Evidence-based Policy
10 Steps to Policy and Advocacy
Clearly state the problem
Engage enforcement
Collect data to establish a legal basis
Make your case
Draft policy language
Use media advocacy
Mobilize support and provide community education
Get the policy adopted
Ensure enforcement of the policy
Evaluate campaign effectiveness
Advocacy and Lobbying
Direct Lobbying
Grassroots Lobbying

9. Strong Volunteer and Membership Base Financial and Other Resources
National Coalition Academy Summary
Sustainability
Strong Volunteer and Membership Base
The 6”Rs”
• Relationships • Role • Respect
• Recognition • Rewards • Results
Credible Process
Strategic Prevention Framework
Organization Chart
Timeline
Organizational Structure
Sustainability
Strong Volunteer and Membership Base
Credible Process
Relevance to Community Concerns
Financial and Other Resources to do the work
Relevance to Community Concerns
Identify shared root causes.
Demonstrate how issues interact.
Reframe your issues.
Align with champions of current hot button community issues
Financial and Other Resources
Identify what must be sustained & inventory current resources
Identify future resource needs
Select funding strategies
Identify potential sources and donors
Create case statements
Action plan for contacts and requests