Presentation on theme: "Developing an Action-Oriented Coalition"— Presentation transcript:
1 Developing an Action-Oriented Coalition Keri-Lyn Coleman, MSWOctober 16, 2014
2 ObjectivesParticipants will learn what coalitions are and how they are effectiveParticipants will identify the key differences between a coalition and a programParticipants will learn the steps in the SPF and coalition building
3 Definition of Community Coalition “A coalition is a formal agreement and collaboration between groups or sectors of a community in which each group retains its identity but all agree to work together toward a common goal of building a safe, healthy, and drug-free community.”Community Anti-Drug Coalitions of America (CADCA)Talk here about DFC is about building effective community coalitions.
4 What do Coalitions Do?Coalitions develop and implement comprehensive community action plans to change behaviors at the population level
5 Percentage Decline in Alcohol, Tobacco, & Marijuana Use: From Grantee’s First Report to Their Most Recent Report
8 Difference Between a Coalition and a Program Target and ReachApproachResponsibilityTarget: entire community vs. sub-population/ the environment vs. the individualApproach: Multiple strategies across multiple sectorsResponsibility: Implementation is diffused throughout the community
9 Shift from Individual to Population Level Focus: Individual BehaviorFocus: Policy/ LawsGoal : Personal Control of ATODGoal : Change the social, political, and economic context of ATODTools: Education, Treatment, Small GroupsTools: Policy, Media, EnforcementWho: Professional with Client/ PatientWho: Shared/ Community
10 Difference Between a Coalition and a Program: Approach Multiple Strategies Across Multiple SectorsEnvironmental Strategies
11 Difference Between a Coalition and a Program: Responsibility Diffused throughout the community
12 Environmental Strategies AdvantagesEffective and EfficientImmediate ResultsInherently Sustainable
13 Systems Model for ATOD Prevention ATOD UseCommunity NormsPromotionRetail AvailabilitySocial AvailabilityEconomic AvailabilityEnforcement
14 What Coalitions Offer Coalitions can: Create more public recognition and visibilityCreate a coordinated plan, a united front, and a consistent messageEnhance clout in advocacy and resource developmentAvoid duplication of services and fill gaps in service deliveryAccomplish what single members cannot
15 Where to Begin? Define problem Recruit a core group of people Hold an effective meetingHave a GoalHave an AgendaSend RemindersInvite Strategically
16 Common Barriers to Starting Coalitions Community is not ready to address the problem“Turf” issuesDifficulty engaging diverse communitiesLack of financial resourcesFew connections within the communityHistory (organizational or community)
17 Common Challenges Faced by Coalition Staff Engaging VolunteersDefining Role(s)“Shiny Objects”
19 AssessmentA comprehensive community assessment will help you identify:The prevalence of the problem in your community;Which youth and families are most affected by the problem;The root causes of the problem; andWhat resources and strengths your community has to address the problemDiagnose root causesDetermine Baselines of BehaviorPrioritizing Targets
20 Assessment Steps to a Community Assessment Create an Assessment Team Determine What Questions you Want AnsweredIdentify Sources for DataCollect Data from Multiple SourcesAnalyze DataShare InformationDevelop Plan of ActionInvolve people who have expertise and experience in data collectionsurveys, focus groups, community forums, or other data are already available to youpublic records from your local health department, school district, chamber of commerce, and police department
21 CapacityThe ability of the coalition to make a difference over time and across different issues
22 Community Representation (12 Sectors) YouthParentsBusiness communityMediaSchoolsYouth-serving organizationsLaw enforcement agenciesReligious or fraternal organizationsCivic and volunteer groupsHealthcare professionalsState, local, and/or tribal governmental agenciesOther organizations involved in reducing substance abuse
23 Coalition Member Recruitment Who is directly affected by the problem(s)?Who else cares enough to want to solve the problem(s)?Who benefits if the problem(s) is solved?What individuals or groups can resolve the problem?
24 Coalition Member Recruitment Find the right person in the organizationAttend their functions, meetings, trainings, etc.Take them to lunchAsk what they needFollow Up
25 Effective Coalitions Enact Formal Governance Procedures Encourage Strong LeadershipFoster Active Participation of MembersCultivate Diverse MembershipPromote Collaboration Among Member AgenciesFacilitate Group CohesionZakocs, Rhonda, Edwards, Erikia, Am J Prev Med 2006;30(4):351–361
26 We know the problem and we have the people. Now what do we do?
27 Planning Develop Coalition Mission and Vision Statements Create Coalition Logic Model based on Assessment DataDevelop Coalition Goals and ObjectivesChoose Array of Evidence-Based Strategies to Address each Goal
28 What is Effective Prevention? Self esteemSobriety checkpointsPeer refusalInformation disseminationIncrease legal ageMedia campaignsSobriety checkpointsSocial host policiesServer TrainingKeg registrationAfter school programs
29 Comprehensive Community Action Plan Goal 1: Reduce alcohol and drug related deaths and other serious consequences in Broward County by 5-% in two years (FL-MEC et al)Goal 2: Reduce underage drinking among Broward County youth by 10-% (FYSAS)
30 Comprehensive Community Action Plan Goal 3: Reduce the increasing prevalence of Broward County youth reporting marijuana use by 10-% (FYSAS)Goal 4: Reduce mental health risk among Broward County youth by 5-%. (FYSAS & YRBSS)
31 Comprehensive Community Action Plan Goal 5: Build community capacity to promote community wellness (Community capacity is defined by increased funding, implementation of evidence-based interventions, applied research, and quantified impact)
32 Planning When choosing strategies, think about: Does the proposed strategy meet the identified need?Is there evidence that this strategy will work to solve the identified problem?Does your coalition have the capacity to effectively implement the strategy?Is the community ready to implement this strategy?
33 Implementation Develop Work Plan Follow Work Plan Sets Timelines Allocates ResourcesAssigns ResponsibilitiesFollow Work Plan
34 Are we reaching our goals and objectives? EvaluationAre we reaching our goals and objectives?
35 EvaluationCoalition Process EvaluationCoalition Outcome Evaluation
36 Activities (measure process) Communities and Coalitions Need Information at Each Step of the ProcessProblemsActivities (measure process)OutputsOutcomesShortIntermediateLong-Term
37 Activities (measure process) ProblemsActivities (measure process)OutputsOutcomesWhat are the substance use problems in our target area?YRBSSFYSASSchool DataCommunity DataLaw Enforcement Data
38 Activities (measure process) ProblemsActivities (measure process)OutputsOutcomesWhat strategies and activities did the coalition implement?How do the strategies and activities relate to the problems identified?Were the strategies and activities implemented as planned (i.e. on-time, with identified partners, etc.)
40 Activities (measure process) ProblemsActivities (measure process)OutputsOutcomesHow many people (youth and adults) did the coalition/provider reach with services?How many people did the coalition/provider reach through media (media impressions)?How many resources did the coalition/provider generate (cash, in-kind, volunteer hours)?How many community actions did the coalition/provider generate?Did the Coalition/ provider create Community Change (changes in laws/ policies)?
41 Activities (measure process) ProblemsActivities (measure process)OutputsOutcomesDid the activities lead to results?ShortIntermediateLong Term
42 Levels of Data Program Neighborhood/ City (Provider/Coalition) County (Coalition , Multiple Coalitions and/or Managing Entity)Region (Managing Entity)State
43 Who Needs the Data? Provider and Coalition Staff Stakeholders/ PartnersCommunity MembersFundersPolicy-Makers (Local, State and Federal)Researchers