1. Standardization activities on IPTV in CCSA
DOCUMENT #:
GSC15-PLEN-31
FOR:
Presentation
SOURCE:
CCSA
AGENDA ITEM:
Opening Plenary 6.5
CONTACT(S):
Standardization activities on IPTV in CCSA
Kai Wei,
CATR, China
Global Standards Collaboration (GSC) GSC-15

2. CCSA Current IPTV Activities
CCSA IPTV initiatives: Phase One
Task#1- overall issues, finished
IPTV scenario, requirements, architecture
Task#2- sub-systems arch & framework, Aug 2009
CDN, DRM, security etc.
Task#3- STB interface and interoperability, finished
EPG, content delivery, service mgmt., terminal device mgmt.
Task#4- quality monitoring, May 2010
14 standards published
40 under development
Task#1,finished
Task#2, DRM, CDN FCD
Task#3,finished
Task#4 finished
Phase Two Started
Aug 2005
2006
2007
2008
2009
2010

3. IPTV market development in China
IPTV user base still grows sharply
4.6M (up to the end of 2009)
Increase rate keep high: 111.7% against 08
Estimated 14.5M by 2011 (Analysys Inc. 2010)
Data Source: CCID & CATR,2010

4. Market focus is shifting
Emphasize on capability & quality optimization and openness
To support a more sustainable business model…
Now Next
TV like service  rich broadband app
Video definition SD  HD & Mobile
TV & movie  User generated content
Closed system  Open system
STB  Terminal Convergence
Fixed  Mobile IPTV …

5. Strategic Direction real operational need
Accommodate requirements abstracted from
real operational need
identified IPTV market trends
Keep in line with Global Standard activities
adopt ITU-T IPTV recommendations as much as possible
make contribute to the ITU-T IPTV activities and other SDOs
liaise with ITU-T, IETF, ETSI, ATIS, and other SDOs
Strengthen cooperation with regional organizations
CJK
APT

6. Challenges Convergence introduces challenges
To define Unified architecture which should support Practicable & Flexible Business model
To open system capabilities to others, while the system must be manageable and in high level of security
To provide many kinds of terminal device access to IPTV for personal and adapted application and content

7. Next Steps/Actions Develop 2nd version of IPTV service requirements
Call for new requirements from the industry
Revise CCSA IPTV service requirements standard
Develop new version of CCSA IPTV Architecture
Revise IPTV Architecture according those new requirements
Add new capabilities, e.g. Ad insertion, audience measurement, mobility management, UGC
Expose capabilities (API) to third party SPs
Encourage members to participate IPTV work of ITU-T
Cooperate with other SDOs

8. Proposed Resolution [optional]

9. ——highlight of CCSA IPTV Standards
Supplement Slides
——highlight of CCSA IPTV Standards

10. Framework - Open standard IPTV System Architecture
An open standardized IPTV functional architecture and the components which were very clearly defined
The division of the major components guiding the industrial chain division and development of IPTV in China, especially for the content providers and terminal manufactures
An open environment for the rapid development of value-added services

11. Browser-based Open Terminals
To develop different IPTV terminals to meet the demand of different users
Individual software framework for IPTV terminal device, guiding the industry to develop a variety of terminal for different software requirement levels
With the WEB technology, the browser-based EPG functionality enabling an open and flexible development environment of EPG user interface
The comprehensive standards of set-top box middleware supporting third-party value-added applications
Hardware & Drivers
Operation System
Service Components
Middleware
Applications

12. Confidential
Interconnection interface - to achieve full interoperability between platform and terminals
WEB technology with expansions in service management interface and EPG portal interface
Media delivery interface supporting multicast, unicast streaming
TR069/SNMP technology in terminal management interface

13. Service quality and performance monitoring technology
Service quality/performance parameters and statistics analysis /definition
Distributed monitoring points，different monitoring methods based on IPTV system architecture and implementation
Centralized management platform for effective and convenient analysis and statistic
identifying and locating faults as soon as possible In the event of a failure, to improve the operation and maintenance system in reducing response time and ensuring service quality

14. Media Delivery System IP-based private network
Service
Management
Content
Operation
Media
Node
Routing
Control
Serving
Storage
Client
(Pre-Processing)
Distribution
Delivery
IP-based private network
Streaming media as the main Distributed target
Framework agnostic to any bearing network

15. Digital Right Management
Confidential
Digital Right Management
Independent content key management and authorization management
Supporting different privilege levels and domains
Customized for the co-operation situation of China's IPTV
Supporting the multi-service integration of complex applications
Compatible with a variety of international standards including OMA

16. CCSA IPTV Interoperability Testing
Confidential
CCSA IPTV Interoperability Testing
Large-scale interoperability conformance test
Purpose:
Verifying and Supporting the work of standardization
Continuously improving standards with practical and operational experience
Test:
A series of interoperability events from May 2007 to October 2008 organized by MIIT, CCSA and CTC
Participating platform manufacturers: over 6
Participating STB manufacturers: over 15
The first successful and fully interconnections between terminals and platforms
Effective promotion for the standardization and development of IPTV Industry
IPTV systems and STBs support AVS codec
FiberHome
…………

17. Thanks for your attention