1. Schulze School of Entrepreneurship

2. Overview
The following pitch deck is a sample. It contains all of the
components typically required in a new venture pitch. This is merely
meant as a sample for guidance. Please feel free to add, delete, alter and otherwise customize this for your own purposes.

3. (Company Name) (Your name) (Title) (Address) (Email) (Phone) (Website)
Slide #
Tag Line and/or Logo

4. (Insert your wow factor here but limit it to 10 words only. Grab
Overview
(Insert your wow factor here but limit it to 10 words only. Grab
the reader!)
Slide #
Tag Line and/or Logo

5. Opportunity (What significant pain do you solve?)
(Why is this a great opportunity for you?)
(How large is this pain?)
Slide #
Tag Line and/or Logo

6. Unfair Advantages
(What unfair competitive advantages can you bring to the table?)
(Advantage 1)
(Advantage 2)
(Advantage 3)
(How do you maintain the unfair competitive advantages)
Slide #
Tag Line and/or Logo

7. Offering
(Provide a mock up of the product or service. For example, if it is an app,
provide screen shots. If it is hardware, provide an illustrative representation.
If it is a process or service, outline or diagram the process/service.)
Slide #
Tag Line and/or Logo

8. Marketing and Sales (How will you roll out?)
(How much have you done already?)
(Describe your skills/expertise)
(Describe the customer)
(Who is your customer?)
(Where do they live?)
(What do they do?)
(What’s their income? Age? Gender? Etc.)
Slide #
Tag Line and/or Logo

9. Competitive Landscape
(Provide some form of competitive landscape analysis)
My Offer
Competitor 1
Competitor 2
Competitor 3
Price
Low
High
Speed
Fast
Medium
Slow
Maintenances
None
Slide #
Tag Line and/or Logo

10. Revenue Model (Provide a five year revenue estimate including)
(Discuss pricing, market size estimates and market penetration rates)
Slide #
Tag Line and/or Logo

11. Team (Member 1 Name) (Member 1 Role) (Member 1 Key Facts)
Etc.
Slide #
Tag Line and/or Logo

12. Current Status Key milestones achieved thus far
Timeline of anticipated milestones
Slide #
Tag Line and/or Logo

13. Closing (Provide a product positioning statement)
To: (target customer) our (product) is the one (category) that
(key benefit) unlike (nearest alternative).
Example:
To: Music lovers our Apple iPod is the one music player that
provides high quality seamless interoperability unlike android models.
Slide #
Tag Line and/or Logo

14. Thank You!
Slide #
Tag Line and/or Logo

15. Scoring Rubric Criteria Excellent (5) Very Good (4) Good (3) Fair (2)
Poor
(1)
Overview
Opportunity
Unfair Advantages
Offering
Marketing and Sales
Competitive Landscape
Revenue Model
Current Status
Communication

16. Scoring Rubric Guidance
Criteria
Excellent
(5)
Poor
(1)
Overview
Compelling hook
Very unappealing
Opportunity
Can’t miss
Difficult to ascertain
Unfair Advantages
Might be real
Nothing special
Offering
Reasonable offering
Very disconnected from reality
Marketing and Sales
Good handle on these issues
Very unrealistic expectations
Competitive Landscape
Solid understanding and room to operate
Lack of understanding and/or no room to operate
Revenue Model
Reasonable and compelling
Unreasonable and not compelling
Current Status
Have made solid progress
Simply a notion
Communication
Very compelling video
Disorganized video. Difficult to watch