1. MODERNIZE AND SIMPLIFY WITH UNITY ALL-FLASH
Notes to the presenter:
The scripting in this deck is written to provide you with one or two talking points (and in some cases a few more) on each slide. It is not intended to be read “to each slide”.
This deck is also best viewed in slide view mode.
Some background:
EMC's new Unity product line is a new offering from EMC. It sets new standards for storage with compelling simplicity, a modern design, affordable prices, and flexible deployment – to meet the needs of resource-constrained IT professionals in large or small companies.The Unity family consists of:
Unity (purpose built): A modern midrange storage solution, engineered from the ground-up to meet market demands for flash, midrange affordability and outrageous simplicity. The Unity platform is available in four All-Flash and four Hybrid configurations.
VBLOCK (converged systems): Unity is available in Va CE VBLOCK 350 configuration.
UnityVSA (virtual): UnityVSA allows the advanced unified storage and data management features of the Unity family to be easily deployed on a VMware ESXi server, for a software defined’ approach.

2. Flash – a fundamental market shift ...
2016
Annual Revenue in Billion $
HARD DISK DRIVES
As you know, HDDs has been the mainstay of the storage industry for sometime now. And although EMC introduced support for flash in 2008, we see growth rates of flash far exceeding those of HDDs. And it wont be long now before more Flash revenue is shipped than HDDs – as shown by the Wikibon study.
Dell - Internal Use - Confidential 2
Source: © Wikibon Server SAN Research Project 2015

3. The EMC Unity family ALL-FLASH HYBRID
Flexible deployment options with all inclusive software
UNITY 500F
UNITY 300F
UNITY 600F
UNITY 400F
ALL-FLASH
UNITY 400
UNITY 500
UNITY 600
HYBRID
UNITY 300
VIRTUAL & CONVERGED
EMC introduces you to Unity – a new storage solution that’s setting the new standard for midrange storage.
Unity has been designed and engineered from the ground-up to meet the mid-tier market demands for flash, affordability, and outrageous simplicity that we will discuss in the presentation
And all Unity models come with built-in data protection, cloud-based management, and all inclusive software to deliver the best midrange economics – price, density, and TCO.
First, Unity all flash comes in four scalable models:
On the left we have the 4 Unity All Flash configurations, depicted with the chrome logo. The Unity 300F, 400F, 500F and 600F. These support SSDs only.
For every All-Flash configuration there is also a corresponding Hybrid model.
On the right we have the 4 Unity Hybrid configurations, depicted with the chrome and Blue logo. The Unity 300, 400, 500 and 600. These support a traditional mix of SSDs and HDDs.
At the bottom there’s the UnityVSA – a virtual storage appliance
And then there are VCE Vblock’s based on Unity systems
Unity All-Flash and hybrid converged models are offered as a Vblock System 350 and a VxBlock System 350
Note: The Unity (F) All-Flash configs do not support adding in HDDs to convert them into Hybrid arrays. And the Hybrid arrays, only support up to 50 flash capacity. This is different from VNX2.
Also note that all the new features we are going to cover, features like HTML5 support, REST-API, Native unified replication, native VVols, new drives etc. All this goodness further differentiates Unity from VNX, i.e. you will not get this on VNX2 arrays.

4. Simplify your storage lifecycle
From purchase to manage to support – we made it easy
SIMPLE TO
BUY
ALL-INCLUSIVE SOFTWARE
STREAMLINED ORDERING
SIMPLE TO SETUP
RACK & STACK
IN MINUTES
15 MINUTE
CONFIG WIZARD
SIMPLE TO
USE
NEW HTML5 EXPERIENCE
VMWARE AND MICROSOFT INTEGRATION
SIMPLE TO SUPPORT
CLOUDIQ
PLATFORM
PROACTIVE ASSIST
ECOSYSTEM
Unity is SIMPLE across the entire lifecycle of storage –
Simple to buy with all-inclusive software and simple web-based ordering
Simple to setup – you can rack and stack the system in minutes and with the configuration wizard you can be up and running in 15 minutes
Simple to use with a new improved HTML5 based experience (no more java!!) and tight VMware and Microsoft integration means you connect easily to the most common environments.
Simple to support with a CloudIQ-internet enabled platform and proactive assist capabilities- we find out when there are problems on the systems before customers do!
Note: CloudIQ is a software-as-a-service cloud management dashboard that provides intelligent analytics about performance, capacity, and configuration for health-based reporting and remediation. It will be in direct availability at the time Unity is generally available.
Proactive Assist is a Marketing term that includes all the proactive servicing Unity enables, including the new ESRS (Virtual Edition (VE) and ESRS VE Gateway), The carrousel that highlights hardware faults, the chat, the how to videos, etc.

5. Proactive management and support
Get connected and resolve problems faster
PROACTIVE ASSIST
SELF SERVICE PORTAL
UNISPHERE CENTRAL
CENTRALIZED MANAGEMENT
CLOUD IQ DASHBOARD
& MANAGEMENT PLATFORM
Let’s look a little closer at what we mean by Proactive Assist and CloudIQ management and where Unity is expanding on the simplicity theme that takes a huge market leap ahead toward management simplicity   
First, Unity includes Proactive Assist, this is a self-service and support portal within Unisphere with a set of robust on-line community activities such as live chat, videos, documentation, and more), direct parts ordering, system views, and dial home assistance via ESRS.
Unity also introduces CloudIQ, this is a software-as-a-service management solution that collects Unity system data and provides actionable insights into performance, utilization, and configuration based on analytics via an online health-based reporting dashboard and includes:
Dashboard widgets – e.g. Health, Alerts, Pool Predictive Capacity
Aggregated Listings – e.g. Alerts, Systems, Pools
Detailed Views of individual Systems, etc.
CloudIQ will not be part of the Unisphere suite – it’s accessed through a browser - but there is no additional charge for Unity customers with a valid support account.
CloudIQ is being offered in an Early Access program and customers who want to participate can get registration information via the Unity ECN site on May 2.
Early Access participation means you must have a valid Unity Support Contract, an accepted EULA with EMC, and to get the full benefits of Proactive Assist and CloudIQ, customers need to enable and deploy ESRS, the dial home feature.
With Unity, we have “virtualized” ESRS and deployed it in a “Docker” container to make ESRS simpler to connect via Unisphere
In fact customer can provision it as part of the initial configuration wizard in Unisphere

6. CloudIQ overview
Cloud-based solution to monitor and manage unity environments
Analytics Planning and Optimization
Operational Dashboard Monitoring, Alerting, Reporting
Pro-Active Health Score Proactive Support + Recommended Remediation
And then there is CloudIQ, and remember, CloudIQ is only available through a Early Customer Access program. CloudIQ is expected to GA in Q
CloudIQ will provide Operational dashboards for monitoring, alerting and reporting.
It will provide pro-active health scores and remediation
As well as proactive analytics for planning and organizational benefits.

7. Disk Processor Enclosure (DPE)
Simple and compact design
Built-In 16/8/4Gb FC
or 10GbE IP Optical Ports
(2 PER SP)
12Gb SAS
Backend
(2 PER SP)
Built-In
10GbT IP Ports
(2 PER SP) 2U
12Gb SAS BE (4-PORT) | 16/8/4Gb FC (4-PORT) |
1GbT IP (4-PORT) | 10GbT IP (4-PORT) |
10GbE IP OPT (2-PORT) | 10GbE IP OPT (4-PORT)
IO MODULE CHOICES
Optical IO Modules
(2 PER SP)
Fan
&
Power Supply
Management & Service Ports
(1+1 PER SP)
SPB
SPA
Here is what the back of a Unity system looks like. You can see the wealth of front end and back end connectivity that the systems offer.

8. Powerful, simple hardware
Before & After (VNX5800 to Unity 600F)
BEFORE
AFTER
IMPROVEMENT
FORM FACTOR 7U 2U
71%
CABLES 30 6
80%
POWER CONSUMPTION
1495W
703W
53%
RACK INSTALL
60 min
minutes
97%
PERFORMANCE: 80:20 read : write
100% read
101K
124K
295K
372K 3X
Test Profile: Thin LUN, Small Block Random Workload (8KB), All SSDs
VNX5800
UNITY 600F
When we say this is a totally new platform, here is what we mean from a hardware perspective. Look at how much we have reduced the form factor.
The hardware leverages the Intel Haswell chip set in multicore configurations and 12Gb SAS backend.
With up to twelve cores of Intel processing power per Unity storage processor, a significant amount of system memory, and the very efficient Unity OE, there is no need for physical hardware specific to block functions, physical hardware specific to file functions or connecting management hardware. Whether you have a Unity 300 system or Unity 600 system all storage functionality for LUNs, file systems and VMware VVols is accomplished in a system that takes up just 2U of rack space. Beyond that, you just add additional drive enclosures for any incremental storage capacity that is needed.

9. SIMPLIFIED MIGRATIONS
Simple built-in migration
For seamless migration from VNX1 and VNX2
BUILT IN
SIMPLIFIED MIGRATIONS
VNX1/VNX2
UNITY
FC, iSCSI, AND NFS MIGRATION FROM VNX
MIGRATES LUNS, FILESYSYTEMS, QUOTAS, ACLS, AND EXPORTS
BUILT-IN SOLUTION: SELF-SERVICE WITHOUT REQUIRING ANY THIRD PARTY TOOL
TRANSPARENT TO FILE APPLICATIONS, MINIMALLY DISRUPTIVE FOR BLOCK
Unity has native file migration feature for NFS File Import feature is added to Unity,. It supports
VDMs and NFS File Systems from VNX and VNX2 systems are supported
VDM migration to NAS Server
NFSv3 support
Transparent to host IO
Rollback and Summary Reports provide troubleshooting assistance
Notes:
Some preparatory work is required on the VNX system, but creation, monitoring, and cutover are all managed in Unity (Unisphere, UEMCLI, REST API)
How it works:
When started, the import session will create the destination file system and perform a baseline copy
After the baseline copy is complete, host access can be cutover to the Unity system
The baseline copy consists of:
NAS Server and File System attributes
“Cold” data – data not updated in the last 24 hours
From this point, cutover can be performed
Delta copies of remaining and modified data will continue until the cutover
After cutover, data is written to both the source VNX and Unity system until the session is committed
The full copy will complete in the background. During this time new changes will be kept in sync between VNX and Unity.
Unity also has native SAN Copy import of block resources from a VNX1/VNX2 system .
SAN Copy is:
Pre-loaded onto VNX systems Free to use
Mature program – resources (documentation, videos, etc.) already exist
This feature takes the ease-of-use a step further by integrating the SAN Copy configuration & execution into Unity
Note: Unity continues to only support SAN Copy in push operations and the SAN Copy engine still runs on the VNX.

10. Inline efficiencies - compression
70%
TYPICAL SPACE SAVINGS
45%
40%
35%
VIRTUAL SERVERS
FILE
(MS EXCHANGE)
DATABASE
SET IT AND FORGET IT: DYNAMIC BALANCING OF PERFORMANCE AND SAVINGS
INTUITIVE SAVINGS REPORTING: AT LUN, POOL AND SYSTEM LEVEL
SINGLE CLICK ENABLE: CONVERT EXISTING THIN BLOCK LUNS
But now you may ask, “how can you call a system truly all-flash designed if you don’t address in-line efficiency services?”
Well, the good news is that Unity All-Flash is designed to support in-line efficiencies, namely In-Line Compression, later. We will be introducing, through a zero dollar Non-Disruptive Software Upgrade, In-Line Compression support for block based LUNs.
What makes this story even better, is that with this support, the system will go back and compress existing block based data and return additional freed up capacity
Note: With In-Line Compression, we expect to see a 2:1 savings, but understand that the total savings will be dependent on specific workload types.

11. Low cost flexible data protection
Replicate between all-flash, hybrid, virtual & converged
PRODUCTION
BACKUP/DR
REPLICATION
HYBRID
ALL-FLASH
VIRTUAL
VIRTUAL
PURPOSE-BUILT
So, now you can have a Unity All-Flash as your production, replicate it to a Unity Hybrid for Backup/DR purposes, and then further utilize UnityVSA in branch offices…all with one user experience, all with one Operating Environment.
REMOTE OFFICES

12. RecoverPoint for Virtual Machines
Enables Operational AND Disaster Recovery To Any Point In Time
Disaster Recovery and Operational Recovery with VM-level granularity
Integrated Management & Orchestration with VMware’s vCenter GUI
Test, failover, failback and production recovery to any point-in-time per VM
Software Only Hypervisor based replication solution that is Storage agnostic
WAN bandwidth reduction using deduplication & compression (up to 90% Data reduction)
Synchronous and Asynchronous replication
vSphere APIs for IO Filtering (VAIO) Certified
With that said, lets get into our solution:
To address all of these challenges vAdmins face, Dell EMC leverages existing RecoverPoint technology in the introduction of RecoverPoint for Virtual Machines.
It is a hypervisor-based, 100% software data protection tool that protects VMware VMs with VM level granularity.
It is storage agnostic, working in the hypervisor layer with all storage types supported by VMWare.
It protects VMs with its built-in automated provisioning and orchestration capabilities for Disaster and Operational recovery and is fully integrated with VMware vCenter through a plug-in.
It provides local and remote replication over any distance with sync or async replication.
Last but not least, RecoverPoint for VMs participated as a design partner for the VMware API for I/O Filtering and now supports the use of a certified IO Filter splitter approved by VMware as “VMware Accepted” acceptance level certification
Enables precise point-in-time rollbacks following Ransomware outbreaks

13. VPLEX Active-Active Datacenters
Ensures Zero Downtime, Zero Data Loss Continuous Availability
Stretch vSphere over distance for 100% fault tolerance
Zero downtime in the event of:
Failure of an entire array
Failure of a tray or batch of drives
Planned maintenance (i.e. power-shutdown)
Storage array migrations
Automated failover in the event of:
Network or server failure
Complete power failure
Doubles utilisation - all assets are running
No manual failover and failback
Much simpler than Active/Passive solutions using VMware Site Recovery Manager
Used by >50% of Global Fortune 500 Companies
ACTIVE
ACTIVE
Stretched vSphere cluster
Enables vMotion (moving running VMs) and HA (automated DR failure) between sites

14. XPECT MORE LIFETIME* 3-YEAR MONEY-BACK WARRANTY
MAINTENANCE PRICE PROTECTION
3-YEAR MONEY-BACK WARRANTY
LIFETIME* FLASH ENDURANCE PROTECTION
3 YEARS
Unity is the ultimate in storage simplicity and of course the ultimate in value – especially with Xpect More – as it the Unity All-Flash is fundamentally redefining the traditional data lifecycle. But that’s not all in conjunction with the new platform, EMC is unveiling the Xpect More Program for Unity All-Flash. This program offers customers who pre-purchase 3 years of Enhanced or Premium Support three fundamental benefits to make Unity All-Flash the most compelling TCO story ever:
Firstly we have a Lifetime Support Cost Price Protection- For the entire life of the Unity All-Flash, your annual support pricing will not increase from your initial price! This is more than any other vendor offers and ensures EMC provides cost predictability and the lowest TCO in the market.
Secondly, class leading Investment Protection- with a leading 3 year money-back warranty if Unity All-Flash does not meet its specifications and other remediation's aren’t sufficient. Again, this is more than you will see from most of our peers, particularly the start-ups.
Finally we offer Lifetime Flash Endurance Protection- we will replace any SSDs should they reach their endurance limit within the period of the customer’s Support contract for the life of the Unity All-Flash. Not only are we extending usable life of the array, but as long as the array is operational you never need to worry about endurance! 
Lock-in services pricing and protection for the full service life of Unity

15. EMC OR PARTNER SERVICES
Unity service options
EMC OR PARTNER SERVICES
ADDITIONAL VALUE-ADD
ENHANCED
PREMIUM
24x7 Support for Production Environments
Mission Critical Support for Fastest Resolution 
Installation of operating environment updates  
24x7 Proactive Assist (ESRS)
Onsite response with parts installation
Next business day*
24x7x4**
Replacement parts delivery
Next business day
24x7x4**
Global technical support***
24x7
24x7  
Rights to new releases of software  
24x7 access to online support tools
Standard on
* 9x5 Non-CRU (customer replaceable units) only
** Within 4 hours for Severity 1 issues (sev 2 = within 12 hours, sev 3/4 = NBD – next business day)
***See EMC’s Product Warranty, Maintenance, & Service Descriptions page for details
Note to Presenter: Use this slide if the audience asks about customer service details
Unity includes a 3-year Limited (All-Flash configs) or Enhanced (Hybrid configs) warranty and support. Premium Support options are also available.
EMC Customer Service options are your access to the industry’s leading customer service experience. Backed by the trusted expertise of our global network of technical support professionals, we use proven processes and innovative service tools to help you achieve business objectives. EMC Customer Service options offer you three clear choices—Basic, Enhanced, and Premium—to meet a range of application and business requirements. Select the right EMC Customer Service option for your applications and information infrastructure, to complement the needs and skills of your organization.
Basic—Business hours support essentials, including technical support, delivery of replacement parts, rights to new software releases, and 24x7 access to online support resources.
Enhanced—24x7 support for production environments, including around-the-clock technical support, next business day onsite response, proactive remote monitoring and resolution, and installation of non customer replaceable units.
Premium—Mission critical support for fastest resolution, including 24x7 technical support and monitoring, priority onsite response for critical issues, installation of operating environment updates, and installation of all replacement parts.

16. ESG on Unity
Enterprise Strategy Group – a Leading Analyst Firm
“it would be really hard to find another array that can beat Unity in (1) simplicity, (2) modernity, (3) flexibility, and (4) affordability all at the same time”
“a lot of mid-market storage buyers will likely end up deciding that Unity is better overall.”
Looking for analyst validation, look no further.

17. Unity All-Flash and Hybrid-Flash
Modernize and simplify with Unity
ALL-FLASH
VIRTUAL CONVERGED
HYBRID
SLICK HTML 5 UX  ALL INCLUSIVE SOFTWARE  CLOUDIQ DASHBOARD
SIMPLE
VIRTUAL  PURPOSE-BUILT  CONVERGED
UNIFIED (NAS, SAN & VIRTUAL VOLUMES)
FLEXIBLE
ALL-FLASH & OPTIMISED HYBRID-FLASH MAINTENANCE PRICE PROTECTION*
AFFORDABLE
ALL-FLASH DESIGN  INLINE COMPRESSION
TIGHT VSPHERE & HYPER-V INTEGRATION
MODERN
Let’s get into Unity in a bit more detail
<click>
Simple: Unity is simple to ordering, it comes with all-inclusive array based software, it’s quick rack-and-stack with snap in rail kits, it supports a new slick HTML5 user interface, comes with Proactive Assist call home, and will support the new Cloud-based management CloudIQ in Q4.
Modern: Unity is designed to support the latest flash drives such as 3D TLC NAND, it’s Linux-based architecture incorporats the new Intel Haswell multicore processors, 2U dense configurations, offering a new scalable file system, unified local point in time snapshots & unified replication, REST API and much more. With Unity and EMC data protection, you can backup 50% faster, reduce protection storage requirements by 10 to 30x and gain 30x faster VMware recovery.
Flexible: You can meet any storage deployment requirement with Unity from virtual to purpose-built to converged infrastructure. All deployment options support the same unified data services (SAN/NAS and VVols) for any workload (standalone or mixed) with traditional file (file consolidation, home directories) as well as transactional workloads for both file and block on both All-Flash and hybrid configurations (Oracle, Exchange, SQL Server, SharePoint, SAP, VDI, VMware and Microsoft Hyper-V).
Affordable: Unity delivers the best midrange all-flash economics with a great entry price and overall TCO. Unity All-Flash configurations start under $18K. And you can extend your products life by adding in EMC’s Xpect More Program…more on that to come
And don’t forget, although Unity comes in All-Flash, Unity also comes in Hybrid, Virtual and converged options.
* Unity All-Flash
Plus Intelligent data movement with FAST Cache and FAST Virtual Pools (VP) and simple built-in migration of SAN LUNs and NAS File Systems from VNX1/VNX2

19. Unity CloudIQ workflow
Statistic = Frequency
Configuration= 1hour
Capacity= 1hour
Performance= 5mins Alerts= 5mins
Data collects= Daily
CloudIQ
CloudIQ access supporting diversity of clients from any browsers
Data flow for systems connected via ESRS
This is the workflow showing how CloudIQ is implemented.
The requirements for implementing CloudIQ are:
Unity systems and/or UnityVSA (Professional)
ESRS is setup and functioning
Integrated
Centralized
Paid support agreement + Accepted EULA
As a “Software as a Service” application, CloudIQ will:
Periodically updated with new content
For example, every month
New features will be pushed to the cloud automatically
No need for users to update to get the new features
No down time when updates occur
The key business benefits realized from CloudIQ are:
Reduce Total Cost of Ownership by:
Minimizing time and effort to implement
Increasing self-service
Making intelligent, just-in-time recommendations on best practices and risk management
Deliver higher uptime, increased performance and easier capacity planning through:
Analytics and increased proactive monitoring
Cross-customer intelligence
EMC will be able to see trends across the CloudIQ user base

20. FAST Cache Architecture & Configuration Options
SYSTEM
MAXIMUM FAST CACHE
SUPPORTED DRIVES
Unity
300
800 GBs
200GB & 400GB
400
1.2 TBs
500
3.2 TBs
600
6.0 TBs
200GB, 400GB, & 800GB
Support for file and block
Extends cache with Flash drives
Hot data automatically ends up in FAST Cache
In an SP failure; no need to warm up the cache, it’s mirrored.
Back End
Unified Svcs
Unified
Control
Path
Unified Pool
Protocol End Points
Replication
Block
(Thick/Thin LUNs)
File System
(64-bit)
VVOLs
VMDK/VHD
MAP
Policy
Engine
Driver
DRAM
Flash Drives
Disk Drives
“FAST Cache” caches from HDD or NL-HDD tiers to FAST Cache SSDs at 64K page granularity. It is:
Manageable via the GUI, CLI or REST API
A system-wide resource that benefits many workloads:
Host application data: OLTP – Oracle + Microsoft SQL, VMware, etc.
Array-based data services: Snapshots, etc.
eMLC flash drives are used for FAST Cache.

21. FAST VP (Virtual Pools)
Policy Ensures Storage Service Levels are Met
Back End
Unified Svcs
Unified
Control
Path
Unified Pool
Protocol End Points
Replication
Block
(Thick/Thin LUNs)
File System
(64-bit)
VVOLs
VMDK/VHD
1. Start High, then Auto-Tier
Maximizes initial performance; then optimizes for TCO
2. Auto-Tier
Optimize TCO and performance
e.g., databases with varied levels of activity among tables, or file systems with varied levels of activity across files
3. Highest Available Tier Maximize performance
e.g., high-performance OLTP system
4. Lowest Available Tier
Reduce TCO
e.g., archived or infrequently accessed data
STORAGE POOL
SSD
HDD
As its name implies, FAST VP is a completely automated feature and implements a set of user defined policies to ensure it is working to meet the data service levels required for the business. Typically FAST VP will move data between Flash, SAS and Near-Line SAS media as it ages and becomes less active, although customers may decided to configure a separate pool and use FAST VP with just a small amount of SAS and Near-Line SAS for optimized TCO for their 3rd Tier applications.
FAST VP policies control how FAST VP should apply to individual LUNs in a storage pool. The tiering policy chosen, also affects the initial placement of a LUN’s slices within the available tiers. Initial placement with the pool set to auto-tier will result in the data being distributed across all storage tiers available within the pool, based upon the relative capacity of each tier available in the pool. LUNs set to highest available tier will have their component slices placed on the highest tier that has capacity available. LUNs set to lowest available tier will have their component slices placed on the lowest tier that has capacity available. FLASH First then Auto Tier will initially place the slices on the fastest tier and then over time the slices will migrate to their rightful place in the hierarchy.
Additionally, a relocation schedule is set and the rate of data relocation defined. This allows the relocation process to automatically run at a quiet time of the day and to minimize the impact to the ongoing workload. Typically the relocation process is scheduled every 24 hours but it is possible to relocate data as frequently as you want, although there is a tradeoff between system resources and frequency of re-location. FAST VP also supports manual relocation should a relocation be required outside of the regular schedule.
FAST VP Operational Process:
Statistics collection—cumulative I/O history (reads and writes)
Weights recent I/O history above longer-term I/O history
Maintains relative ranking of all data in pool, based on tier preference and I/O history:
After pool creation, detected in next poll cycle for inclusion in statistics collection
Occurs every hour
Relocation estimate—“amount to move up/down/within”—updated every hour
Tier utilization
Algorithm attempts to gain greatest utility from highest tiers
As space is needed, hot data will replace cooler data in top tiers
Relocation granularity
Sub-LUN “slices” are 256MB granularity
Adding a tier or more capacity results in data relocation for optimized performance
Can be used for continuous pool rebalancing