1. PROPAGANDA TECHNIQUES
All images used are in the Public Domain.

2. THERE’S A METHOD TO PERSUASION . . . .
Wikimedia Commons:

3. MOST COMMONLY USED PROPAGANDA TECHNIQUES
Glittering Generalities
Transfer
Name Calling
Plain Folk
Cardstacking
Bandwagon
Testimonial
Fear

4. GLITTERING GENERALITIES
Links to a positive symbol
through vague words and values;
e.g., “Democratic,” “American,” “Healthy”
– Courtesy of the US Government

5. Suggests association with something positive
TRANSFER
Suggests association with something positive
or negative.
– Courtesy of the National Archives and Records Administration

6. Using negative words or labels
NAME CALLING
Using negative words or labels
- Courtesy of the Centers for Disease Control

7. PLAIN FOLK
Endorsed by
everyday
“people like you”

8. incomplete story CARDSTACKING Tells an (leaves out key facts)
(e.g. “9 out of 10 doctors say…”
But what kind of doctors?)
9 out of 10 doctors recommend
Comfort Wear shoes

9. BANDWAGON Peer pressure: Join everybody else

10. Endorsed by a highly regarded or famous person
TESTIMONIAL
Endorsed by a highly regarded or famous person

11. “Do this or there will be disaster!”
FEAR
Uses threat:
“Do this or there will be disaster!”
Courtesy of the National Archives and Records Administration

12. So, what method is being used

13. How about this poster? Glittering Generalities Transfer Name Calling
Plain Folk
Cardstacking
Bandwagon
Testimonial
Fear
Courtesy of the Library of Congress

14. What technique is used in this?
Glittering Generalities
Transfer
Name Calling
Plain Folk
Cardstacking
Bandwagon
Testimonial
Fear
"Affiche Crème de Luzy" by Leonetto Cappiello - unknown. Licensed under Public Domain via Wikimedia Commons -

15. What technique is used here?
... and Uncle Sam Wants You Too!
What technique is used here?
Glittering Generalities
Transfer
Name Calling
Plain Folk
Cardstacking
Bandwagon
Testimonial
Fear
Courtesy of the US Government