1. Managing Critical Data Center Infrastructure
Patrick McConaughy
Emerson Network Power

2. Emerson At-a-Glance 2010 $21 Billion in sales
Headquarters in St. Louis, Mo.
NYSE: EMR
Diversified global manufacturer and technology provider
Approximately 127,700 employees worldwide
Manufacturing and/or sales presence in more than 150 countries
240 manufacturing locations worldwide
No. 117 on 2010 FORTUNE 500 list of America’s largest corporations
Founded in 1890 2

3. Every Day Businesses Are Challenged To... Deliver ROI Do More
With Less... Be
Innovative
Decrease
Costs
Increase
Efficiencies
& Productivity
Deliver
ROI
Every day the pressures of enabling the business rain down on the IT staff...
- Deliver more with less budget, less resource, less time
- Decrease overall cost of ownership, work smarter, extend the life of your assets to lower overall data center costs
- Increase the efficiencies by working smarter, leveraging technologies to drive up productivity and IT’s impact on the business, and
- Be innovative, always look for methods, resources, skills, and technologies to improve your ability to deliver value to your company
Deliver Return on Investments - This is a must, and any change, product, solution that is brought in must have a solid return to the business.
Businesses Are Challenged To...
Every Day

4. Every Day IT Professionals Plan Secure Your Assets
For Change
For Growth
Secure Your Assets
The right access
The right time
The right resource
Manage Your Data Center & Desktop environments
Physical Hardware & Software
Virtual Environments
Power
Service Processors
Deploy new services to the business
Infrastructure agility allows IT to respond to business needs
Provide competitive advantage
Monitor
For Efficiencies & Cost control
To mitigate Risk
Every day, IT has faced with operational and business driven initiatives to provide a reactive, dynamic environment, allowing IT to respond to:
Changes in requirements and business directives
Securing the environment by providing the secure access to the right resources
Pro-actively managing the environment to ensure effective management of the IT environment
Agility to..
The need for proven solutions, that they can replicate reliably
Evolution of the data center
Evolution of the desktop model
Evolution from providing technology to serving/fueling the business
Reduce and eliminate risk by proactive monitoring of infrastructure assets and environmentals
IT Professionals
Every Day

5. Manage Your Environments Deploy New Services To The Business
Plan
For Change
For Growth
Secure Your Assets
The right access
The right time
The right resource
Manage Your Environments
Physical Environments
Power consumption and requirements
Deploy New Services To The Business
Infrastructure agility to respond to business needs
Monitor
For Efficiencies & Cost control
To mitigate Risk
Every day, IT has faced with operational and business driven initiatives to provide a reactive, dynamic environment, allowing IT to respond to:
Changes in requirements and business directives
Securing the environment by providing the secure access to the right resources
Pro-actively managing the environment to ensure effective management of the IT environment
Agility to..
The need for proven solutions, that they can replicate reliably
Evolution of the data center
Evolution of the desktop model
Evolution from providing technology to serving/fueling the business
Reduce and eliminate risk by proactive monitoring of infrastructure assets and environmentals
Facility Professionals
Every Day

6. The Data Center as the Core of the Business
IT and Physical Infrastructure was designed for STATIC Application requirements

7. Data Center Infrastructure Management Maturity
MONITOR AND ACCESS
DATA CAPTURE AND PLANNING
ANALYZE, DIAGNOSE
RECOMMEND AND AUTOMATE
How are my assets operating?
Am I getting real-time notification of alarms and alerts?
How do I get my server back up and running?
Can I populate my planning tools with actual performance data?
What and where are assets in the data center?
How are they interconnected?
Do we have space, cooling and power to meet future needs?
How can I efficiently commission decommission?
How do I extend the life of the data center?
How do I reduce mean time to repair (MTTR)?
How do I synch infrastructure with virtualization automation?
How are we doing against SLAs?
How do I anticipate potential failures and automatically shift compute and physical load to eliminate downtime?
How can I optimize efficiency across my data center?
Early Warning
(Reactive)
Improved
Planning (Proactive)
Improved
Performance
Availability at Optimal Performance
Customers need to evolve through levels of maturity in DCIM

8. Managing the Data Center “Gap”
Companies lack cohesive management strategy for data center infrastructure
Slide 8

9. Organizational Tension
Facilities
Powering the Infrastructure
Energy Budget
Space Constraints IT
Powering the Business
Energy Spend
Space Requirements
Knowledge is power

10. Convergence!

11. Control & Manageability
Steps to Convergence
Insight
Plan
Manage
Control & Manageability
Power Manager
Data Center Planning
Document the location of existing equipment
Provide reports on assets and capacities of the datacenter
Visual modeling of the data center, racks, and individual IT elements within a rack
Dynamically monitoring of heating, cooling and power
Plan the deployment of new equipment using multiple scenarios
Proactive monitoring and reporting
Improves change management quality and lowers cost of planning and documentation
Ability to accurately measure power usage
Collect baseline data for trending analysis
Proactive monitoring and reporting
Heterogeneous management of power assets
Single console access to rack assets
Heterogeneous management of physical and virtual environments
Single, secure browser based access

12. Control & Manageability
Gain Insight
Insight
Plan
Manage
Data Center Planning
Document the location of existing equipment
Provide reports on assets and capacities of the datacenter
Visual modeling of the data center, racks, and individual IT elements within a rack
Dynamically monitoring of heating, cooling and power
Plan the deployment of new equipment using multiple scenarios
Proactive monitoring and reporting
Improves change management quality and lowers cost of planning and documentation
Power Manager
Ability to accurately measure power usage
Collect baseline data for trending analysis
Proactive monitoring and reporting
Heterogeneous management of power assets
Single console access to rack assets
Heterogeneous management of physical and virtual environments
Single, secure browser based access
Control & Manageability

13. Consolidate disparate Data Center tools+ +
Multiple Spreadsheets
Static CAD Drawings
Proprietary Rack Configurators
Replace with One Complete Solution:
Data Center Planning
Power Manager
Control & Manageability
© 2010 Avocent Corporation

14. Control & Manageability
Insight - Reporting the past and future
Gain visibility into changes that have occurred in the data center and help anticipate what problems may occur in the future
Monthly Capacity Trends by Floor Plan -
Historical and Future
Data as of: m/dd/yyyy hh:mm:ssAM
Sep, – Feb 28, 2009
Plan - Plan 1
Square Footage:
1000
Location:
Atlanta, GA
Max Capacity
Heat(kW)
Power(kW)
Weight(lbs)
Network Ports
Space(ru)
Sep, 2008 40
5000 50
500
Oct, 2008 60 34
3500
245
Nov, 2008 45
400
2126
300
1257
Dec, 2008
Jan, 2009 80
800
Feb, 2009 90
900
Consumed
Remaining
Print Date/Time : m/dd/yyyy hh:mm:ssAM
Page # of #
Planning Palette
This palette is the primary display for selecting projects by completion date.
This palette contains a calendar with references to current and future projects.
The calendar days can contain icons that represent a roll-up of project status for that day.
In addition to the calendar there is a list of projects which is updated with a date selection.
The user can create a new project or view an existing project by selecting the project name or selected Create New Project (+).
If the user selects a project from the list the current view will update to reflect the changes in the selected project and the Project Details Palette will be populated.
Product Strategy –
Aimed at Proactive Segment
Integrate with operations, Integrate with change management
Data Center Planning
Power Manager
Control & Manageability
© 2010 Avocent Corporation 14

15. Insight – Asset Inventory Report
What do I have? Where is it? Who does it belong to? Where can I put this? What will happen if?
Placed and Unplaced Assets together comprise the total list of what is in inventory. With these tools the user can also locate them in the plan of other containment.
Product Strategy –
Aimed at Ad Hoc and Reactive Segment (starting point for Proactive Segment)
Accurate Inventory + Capacity Visualization + Impact Analysis
Data Center Planning
Power Manager
Control & Manageability

16. Insight – Collect Power Baseline
Environmental reports
Power consumption reports
Data Center Planning
Power Manager
Control & Management

17. Case in Point 5 Megawatts Data Center @ 10 cents/KWh
Annual power costs = $4, 380,000
Optimize power utilization (by modeling power consumption)
Selecting appropriate hardware
Consolidate underutilized equipment
Reduce power consumption by just 10%
$438,000 annual savings
© 2010 Avocent Corporation 17

18. Control & Manageability
Create a Plan
Insight
Plan
Manage
Data Center Planner
Document the location of existing equipment
Provide reports on assets and capacities of the datacenter
Visual modeling of the data center, racks, and individual IT elements within a rack
Dynamically monitoring of heating, cooling and power
Plan the deployment of new equipment using multiple scenarios
Proactive monitoring and reporting
Improves change management quality and lowers cost of planning and documentation
Power Manager
Ability to accurately measure power usage
Collect baseline data for trending analysis
Proactive monitoring and reporting
Heterogeneous management of power assets
Single console access to rack assets
Heterogeneous management of physical and virtual environments
Single, secure browser based access
Control & Manageability

19. Plan - Analyze Asset Detail
Compare Racks to help optimize capacities
Select asset to display unique information such as asset tag or warranty expiration
View connections visually to identify any redundancy problems
Predict capacity problems by viewing consumed and available network ports
Increase accuracy and accelerate change via Rack Design reports to engineering teams
Data Center Planning
Power Manager
Control & Managabity

20. Control & Managability
Plan - Capacity
Data Center Planning
Power Manager
Control & Managability

21. Plan – Monitoring Space and Power
What do I have? Where is it? Who does it belong to? Where can I put this? What will happen if?
Part of the planning phase is ensuring you have up to the date information.
Therefore, the need for dynamic data on the infrastructure is a critical component to successful planning.
Data Center Planning
Power Manager
Control & Managability

22. Control & Managability
Manage the Plan
Insight
Plan
Manage
Data Center Planning
Document the location of existing equipment
Provide reports on assets and capacities of the datacenter
Visual modeling of the data center, racks, and individual IT elements within a rack
Dynamically monitoring of heating, cooling and power
Plan the deployment of new equipment using multiple scenarios
Proactive monitoring and reporting
Improves change management quality and lowers cost of planning and documentation
Power Manager
Ability to accurately measure power usage
Collect baseline data for trending analysis
Proactive monitoring and reporting
Heterogeneous management of power assets
Single console access to rack assets
Heterogeneous management of physical and virtual environments
Single, secure browser based access
Control & Managability

23. Manage a Dynamic Infrastructure
Placed and Unplaced Assets together comprise the total list of what is in inventory. With these tools the user can also locate them in the plan of other containment.
Product Strategy –
Aimed at Ad Hoc and Reactive Segment (starting point for Proactive Segment)
Accurate Inventory + Capacity Visualization + Impact Analysis
Data Center Planning
Power Manager
Visually identify capacity and availability for implementation or changes to infrastructure
Control & Managability

24. Manage – Proactive Monitoring and Reporting
Manage and monitor power costs
Data center
Row
Rack (as shown)
Asset level
Comparative cost of Rack A vs Rack B
Infrastructure
Explorer
Power Manager
Energy Cost Reports – Historical View
DSView 3

25. Manage – Single Console Access
KVM Sessions
Serial Sessions
IPMI
Data Center Planning
Power Manager
Control & Managability

26. Comments from the IndustryI
Continuously Optimize Your Data Center Capacity Before Building or Buying More
Key Findings
More than 50% of data centers worldwide will face power, cooling and floor space constraints during the next three years.
Most organizations struggle with quantifying the scale and technical nature of their data center capacity problems because of organizational problems, and because of a lack of available information.
Few data centers have adopted a continuous-improvement, process-driven approach to manage their data center capacity problems.
Most data centers still use inefficient, ad hoc approaches to manage their data center capacity issues.
Recommendations
Evaluate the floor space, power and cooling consumption in the data center.
Conduct an energy consumption audit and computational fluid dynamic analysis once a year.
Improve the use of the existing infrastructure through consolidation and virtualization before building out or buying new/additional data center floor space.
Consider the use of IT equipment and growth rates with power, cooling and floor space requirements when deciding on building versus buying new/additional data center space.
Use a continuous-improvement, process-driven approach to improve data center floor use and allocation.
Rakesh Kumar – March 2009
© 2010 Avocent Corporation

27. Business Value
Banking – “Install 3,000 servers per year. Reduced Install time from 60 to 10 days.”
Fujitsu – “We saved over 500 man-hours per month ($25K+) in one data center.”
Lehman Brothers – “ tickets a day, install 1,000 machines a week, 10,000 tickets a year. Improved time-to-provision from 2-3 weeks to 1-2 days.”
Retail – “Installs servers per month. Reduced time by 30% and error rate dropped from 25% to 0%, saving $157,000 annually.”
Banking – “Confirmed 1,745 devices could be removed from maintenance saving $212,988 a month.”
Lehman Brothers – “Before implementing Infrastructure Management $13M in equipment was lost.”

28. Emerson Infrastructure Management Strategy
Building
Data
Center
Rack
IT Infrastructure
Applications
Building
Management
Companies
Avocent
IT Management
Companies and Server OEMs
Solutions
Liebert,
Aperture,
Alber,
Knurr
Emerson brings a holistic, solutions approach to data center infrastructure management

29. Conclusions Convergence is coming…
Proactive measurement, planning, and management is critical to success
Possessing the proper technology can reduce or eliminate the pain
Evolutionary, not revolutionary process

30. Questions?