1. Kelly Rogowski and Janet Crone

2. Outline Benefits of Festivals Cultural Tourism Economic Benefits
Sundance Film Festival
Ripple Effect

3. Benefits of Festivals Opportunity for Dubuque to Grow
Furthers Community Image
Creates Important Social Phenomena
Ignites Local Businesses
University of Wisconsin-Madison School of Economics

4. Cultural Tourist
U.S. adult who takes a trip of 50 miles or more away from home to participate in a cultural event
Americans for the Arts

5. Cultural Tourist Vs. Tourist
Spend more on average: $623 vs. $457
Use hotels, motels, or bed & breakfasts: 62% vs. 55%
Are more likely to spend more than $1,000: 19% vs. 12%
Travel longer: 5.2 nights vs. 3.4 nights
Americans for the Arts

6. NRA-Chicago 66,000 attendees and exhibitors
$380 per person spent per day
$1,136 spent per person over 3 days
$100 million in Direct Expenditures
National Restaurant Association

7. JDIFF 3,000 attendees $127 per person spent per day
$380 per person over 3 days
$1,140,000 in Expenditures to Dubuque

9. Sundance Visitors
An estimated 45,797 people attended the Sundance Film Festival in 2011
An estimated 30,596 visitors from outside the state attended
33% indicated this was their first visit to Utah
79% indicated they traveled to Utah specifically to attend the Festival.
Sundance 2011 Economic Impact Report

10. Sundance Visitors
Nonresident attendees accounted for approximately 67% of all Festival attendees in 2011
Slightly more than half of all nonresident Festival attendees indicated they would visit Utah again during the next twelve months
84.6% those attending the 2011 Festival said they would attend a future Festival
Sundance 2011 Economic Report

11. Sundance $$ Average daily spending by Festival attendees was $234.18.
During the Festival, attendees spent a total of $58.6 million
Sundance 2011 Economic Impact Report

12. Sundance $$ 2011 Sundance Film Festival supported 1,605 jobs in Utah
Generated nearly $35 million in earnings for Utah residents
Contributed $70.9 million in GSP for the state
Sundance 2011 Economic Impact Report

13. Before During After Julien International Film Festival Dubuque
Interview with Jan Stoffe – Arts and Culture Coordinator for the City of Dubuque

14. “Festivals and events have impacts that go well beyond what can be measured in economic terms. They contribute to the quality of life across Ontario by strengthening communities, providing unique activities and events, building awareness of diverse cultures and identities, and acting as a source of community pride”.
Ontario Trillium Foundation