1. Skills, not jobs cracking the genome of the JOB MARKET
MATT SIGELMAN, CEO
BURNING GLASS TECHNOLOGIES
June 28, 2017
@mattsigelman
NEBHE Commission on Higher Education and Employability

2. Jobs have a genome AND EDUCATION NEEDS A MAP
Jobs are bundles of skills Education is also built around skills That means skills are the common denominator between education and work

3. JOBS ARE HAVING SEX THE EMERGENCE OF A HYBRID GENOME Welder
Mobile App Developer
WELDING
Mig and Tig Welding
Repair
Inspection
Gas-metal Arc Welding
Flux Core Welding
Calipers
Shielded Metal Arc Welding
Schematic Diagrams
SOFT SKILLS
Detail oriented
Work area maintenance
Quality assurance
PROGRAMMING
JAVA
Objective C
Swift
SDK
DESIGN
UI/UX
Mobile app design
Product development
Animation
Cocoa
MARKETING
eCommerce
Social media
Google Analytics
SOFT SKILLS
Collaboration
Writing
Creativity

4. SKILLS ARE CROPPING UP
IN THE DARNDEST PLACES

5. Demand for Data skills
ISN’T ABOUT DATA SCIENCE JOBS
67% of jobs calling for data science & analytics (DSA) skills are “analytics- enabled”. These jobs apply data to business cases. In other words, they make decisions based on data. Only one-third of jobs calling for DSA skills are in data science.

6. DATA’S Biggest Impact Will Be in Existing Roles
2.7 million DSA jobs projected in 2020 While quant roles are growing fast, much of this hiring will be in existing jobs The biggest single area of hiring: Business Analyst, with an estimated 349,662 openings in 2020

7. A SEA CHANGE IN MIDDLE SKILLS TOO
DIGITAL SKILLS: A MINIMUM TICKET TO RIDE 2X
Digitally intensive jobs are growing twice as fast as other middle-skill jobs
Digitally intensive jobs are twice as likely to pay a living wage
Of middle-skill jobs require digital skills

8. Hybrid jobs ARE growing fast
Nearly twice as fast as jobs overall

9. HYBRID JOBS ARE MORE HUMAN
MORE SOFT SKILLS, MORE RESISTANT TO AUTOMATION
% of Data Science jobs requesting key soft skills vs. % of all jobs

10. HARD TIME FINDING SOFT SKILLS
DON’T GIVE UP THE FIGHT!
For employers, the skills gap is at least as much about soft skills as it is about technical capabilities

11. FAULTY SIGNALS A FUNDAMENTAL PROBLEM
Employers signal what they need, workers signal what they offer
All markets depend on signals
Unfortunately, our current job market is really bad at sending and processing signals

12. WHY YOUR KID LIVES IN THE ATTIC
AND WHY SUB-BA’S CAN’T SEEM TO GET AHEAD
A Wharton study using Burning Glass data found that BA+ jobs also ask for more experience
On average, jobs requiring a bachelor’s asked for years’ experience
This is bad news for recent college grads, who have high education but not experience
It also explains the double penalty paid by those without a degree: Even as they accrue experience, it’s not valued
Source: Matthew Bidwell, Wharton School

13. WRONG SIDE OF THE DIGITAL TRACKS
JOBS AND COMMUNITIES AT RISK
Risk of automation
New England MSAs with highest percentage of non-digital middle-skill job postings

14. ESCAPING THE DEAD END THERE ARE SUCCESFUL PATHWAYS UP fROM RETAIL
People who transition out of retail are 223% more likely to be in a job with low automation risk
Workers who transition out of retail are 40% more likely to be in a better paying job than those who remain
1. Higher paying is defined as earning at least 30% more than the initial salary. Progression rates are estimated based on the average salaries of occupations and hence there is no variation across individuals who work in the same occupation.
sdsd

15. 50 WAYS TO LEAVE RETAIL Pathways TO LOWER AUTOMATION VULNERABILITY
Career Area
% of Workers in Career Area after 5 Years
% of Workers in Occupations with Low to Moderate Probability of Automation
How much safer or at risk than the nation?
Core Retail (e.g. Retail Sales)
33.5%
35%
0.95
Administrative
15.7%
13%
0.35
Customer Service
12.3% 8%
0.22
Food
6.2% 0% NA
General Sales
5.9%
95%
2.57
Finance
5.5%
18%
0.49
Health Care
4.2%
40%
1.08
Hospitality
3.7%
19%
0.51
Restaurant Management
3.4%
14%
0.38
Retail Operations: Logistics
3.0%
20%
0.54 IT
2.4%
100%
2.70
Call Center
1.1% 4%
0.11
Retail Operations: Merchandising
Real Estate
0.9%
Retail Operations: Buyers
0.6%
Hospitality Management
0.3%
Auto
0.2%
Total
38%
1.02
sdsd

16. Advertising Sales Representative Membership Sales Representative
LIFE AFTER RETAIL
Sales Supervisor
Collections Manager
Retail Store Manager
Sales Representative
Advertising Sales Representative
Entry Level Retail
Membership Sales Representative
Sales Assistant
Sales Assistant
Sales Representative
Employee Training
Material Handling
Cash Management
Food and Beverage Service
Training Programs
Office Machines
Packaging and Labeling
Customer Relationship Management (CRM)
Talent Management
Administrative Support
Retail Store Manager
Average Salary: $32,250
% BA: 16%
% Entry Level: 76%
Average Salary: $51,870
% BA: 55%
% Entry Level: 51%
Average Salary: $40,780
% BA: 29%
% Entry Level: 56%
Skills for Advancement
Skills for Advancement
Entry Level Retail
Microsoft Office and Productivity Tools
Inside Sales
Administrative Support
General Administrative and Clerical Tasks
Customer Relationship Management (CRM)
Sales Management
Billing and Invoicing
Marketing Management
Contract Management
Prospecting and Qualification
Business Development
Outside Sales
Specialized Sales
Company Product and Service Knowledge
Business Strategy
Oracle
Advanced Customer Service
Solution Sales Engineering
Merchandising
Business Management
Sales Supervisor
Skills for Advancement
People Management
Scheduling
Budget Management
Performance Management
Business Process and Analysis
Employee Training
Mathematics
Loss Prevention
Office Machines
Program Management
Average Salary: $47,090
% BA: 52%
% Entry Level: 34%

17. Life/Physical Science
MANAGEMENT JOBS
LEAD THE RECOVERY, OUTPACING EVEN STEM POSITIONS
Life/Physical Science
+191,000
Computer/
Mathematical
+966,000
Management M
Job growth,
Source: Georgetown University Center on Education and the Workforce

18. MIDDLE SKILL WORKERS ARE MORE LIKELY TO MANAGE THAN AN MBA

19. SUPERVISORY SKILLS ARE THE STEP INTO THE MIDDLE CLASS
In the food service industry, supervisory skills can mean $10,000 or more per year compared to wait staff positions.
Workers with these skills also routinely cross over between the “front” and “back of the house”
Using job posting data and real-life career transitions from our resume database, Burning Glass was able to map out viable career pathways for a wide range of positions in the restaurant business.

20. ARE CLOSING OFF TO MIDDLE-SKILL WORKERS
YET MORE SUPERVISORY ROLES
ARE CLOSING OFF TO MIDDLE-SKILL WORKERS
Occupation
Percentage of job posts requesting B.A.
Percentage of current jobholders with B.A.
Credentials Gap
Construction Supervisor
47%
12%
35%
Retail Supervisors
53%
25%
28%
Production Supervisors
73%
16%
57%
Transportation, Storage, and Distribution Supervisors
81%
29%
52%

21. THE FIRST RESPONSE IS OFTEN RAISING THE BAR
Even when the skills requested don’t warrant it. Advertised skills in Clinical Laboratory Technician roles don’t change when a B.A. is added
Skills Required for Jobs Requesting Sub-BA Credentials
(Ranked in Order of Frequency)
Chemistry
Laboratory Testing
Laboratory Equipment
Data Entry
Sample Preparation
Cleaning
Good Manufacturing Practices (GMP)
Specimen Collection
Laboratory Procedures
Labeling
Calibration
Skills Required for Jobs
Requesting a BA
(Ranked in Order of Frequency)
Chemistry
Biology
Laboratory Testing
Laboratory Equipment
Data Entry
Calibration
Sample Preparation
Experiments
Cleaning
High Performance Liquid Chromotography
Biochemistry
© 2014 Burning Glass Technologies

22. OFTEN THE RIGHT SKILLS AREN’T TAUGHT IN A FOUR-YEAR DEGREE
Commonly Requested Skills
(Ranked in Order of Frequency)
Chemistry
Laboratory Testing
Biology
Good Manufacturing Practices (GMP)
Laboratory Equipment
Inspection
Data Entry
Calibration
Cleaning
Validation
Mathematics
Good Laboratory Practices (GLP)
Medical Technology
Sample Preparation
Laboratory Procedures
Bolded skills include those least likely to be taught or emphasized in bachelor’s degree biology and chemistry programs.
© 2014 Burning Glass Technologies

23. Skills Required for Jobs High Performance Liquid Chromotography
THE OPPORTUNITY
JUST ADD HYBRID SKILLS
Skills Required for Jobs
Requesting a BA
(Ranked in Order of Frequency)
Chemistry
Biology
Laboratory Testing
Laboratory Equipment
Data Entry
Calibration
Sample Preparation
Experiments
Cleaning
High Performance Liquid Chromotography
Biochemistry
By adding life science skills to Associate’s-level training, two-year graduates can be made significantly more competitive
© 2014 Burning Glass Technologies

24. Clear pathways let both workers and employers fit skills into context
CLEAR SIGNALS
ENABLE BETTER DECISIONS
In addition to training, education provides a vital signal-processing role
Workers and students respond to signals—so reconsider what signals we send
Clear pathways let both workers and employers fit skills into context

25. LEARNING IS ARBITRAGE
SKILLING UP CAN HAVE STRONG RETURNS

26. TRACK WHERE THE PUCK IS GOING
TO UPDATE CURRICULUM FOR FUTURE DEMAND
Top IT Skills
(Total postings)
Highest Paying IT Skills
(Mean advertised salary)
Hardest to Fill IT Skills
(Mean posting duration)
Fastest Growing IT Skills
(24 month projections) 1.
SQL
MapReduce
Cloud Security
Data Science 2.
Java
Pig
Jboss Application Server
Ansible 3.
Oracle
Machine Learning
Metadata Design
Docker 4.
Javascript
Natural Language Processing
Solaris
Oracle Cloud 5.
Linux
Apache Hive
Integration Architecture
Microsoft Azure 6.
SAP
Cerner
Distributed Computing
ElasticSearch 7.
.NET
Scala
Information Architecture
AngularJS 8.
C++
Apache Kafka
Tableau 9.
Sharepoint
SAP Technical Architecture
Web Services Security
GruntJS
10.
jQuery
Apache Hadoop
Salesforce Integration

27. Track leading edge players
Tesla vs gm
Tesla: Top Skills for Mechanical Engineers
GM: Top Skills for Mechanical Engineers

28. ALL JOBS ARE LOCAL WHERE YOU GO DRIVES WHAT YOU SHOULD LEARN
Boston: Top Skills for Statisticians
Hartford: Top Skills for Statisticians

29. SKILLS DRIVE INTERNSHIPS
73% of INTERNSHIPS REQUIRE DOMAIN SKILLS
Top skills required by internship category
Business Operations
Project Management
Business Administration
Scheduling
Customer Service
Economics
Marketing
Social Media
Adobe Photoshop
Facebook
Market Research
Engineering
Electrical Engineering
Computer Engineering
AutoCAD
Mechanical Engineering
Sales and Business Dev.
Sales
Business Development
Media, Comms. & PR
Journalism
Technical Writing / Editing
Data Analytics
Data Analysis
Data Collection
Mathematics
Finance
Budgeting
Accounting
Financial Analysis
IT Development
Software Development
JAVA
Software Engineering
C++
Arts and Design
Adobe Indesign
Adobe Illustrator
Graphic Design
Adobe Acrobat
Project & Program Mgmt
Spreadsheets HR
Onboarding
Leadership Development

30. IDENTIFY DISRUPTIVE SKILLS
CHANGE THAT UPENDS INDUSTRIES
Disruptive skills are those that are both fast-growing and hard to find. Usually these are new skills that are suddenly in demand, and there isn’t an established supply pipeline.
If you identify these skills early, you can adjust programs to better serve students and employers.

31. NOT ALL SKILLS ARE EQUAL
BUILD PROGRAMS TO ADDRESS HOTSPOTS… 31

32. …IN BOTH MIDDLE AND HIGH SKILLS

33. ACQUIRING CERTIFICATIONS
CAN VALIDATE SKILLS: HUMAN RESOURCES
PAYROLL
SPECIALIST
TALENT
ACQUISITION
COMPENSATION & BENEFITS
HUMAN RESOURCES MANAGEMENT
$35
$36
$39
$40
PAYROLL MANAGER
TALENT AQUISITION MANAGER
COMPENSATION BENEFITS MANAGER
H/R LABOR RELATIONS MANAGER
Certified Compensation Professional ($$)
Certified Employee Benefit Specialist (CEBS) ($$)
Certified Benefits Professional ($$$)
Professional in Human Resources ($)
Sr. Professional in Human Resources ($)
Global Professional in Human Resources ($$$)
CERTIFICATIONS
IN DEMAND
Fundamental Payroll Certifications
Certified Payroll Professional ($)
Professional in Human Resources ($)
Sr. Professional in Human Resources ($)
HUMAN RESOURCE ASSISTANT
$28
$21
$28
$30
PAYROLL SPECIALISTS
RECRUITER
COMPENSATION BENEFITS
ANALYST
H/R LABOR RELATIONS SPECIALIST

34. BUT IT MATTERS WHICH ONES
ONLY A FEW CERTIFICATIONS HAVE CURRENCY WITH EMPLOYERS
Time Range:
Last 12 months
Number of Job Postings
Cumulative Percentage of Job Postings Requesting Certification
Job postings requesting a
Top 50 Certification
1,912,496
67%
Top 100 Certification
2,231,460
78%
Top 200 Certification
2,499,844
88%
© 2016 Burning Glass Technologies. – Proprietary and Confidential

35. IDENTIFY ‘VALUE CERTIFICATIONS’
OPPORTUNITIES TO BOOST CREDENTIALING
Planning and Analysis 35

36. CLOSING THE TECH GENDER GAP
Front-end developers
21% women
$101,018 mean salary
+$36,000 salary premium
Web designers
52% women
$64,903 mean salary
Mobile developers
9% women
$120,903 mean salary
+$20,000 salary premium
Advertised salaries from Burning Glass Technologies
Gender percentages from Payscale.com

37. THE OPPORTUNITY HIGHER ED AND THE JOB MARKET
Existing bundles aren’t always formulated for career outcomes
Higher education knows how to build skills
When skill bundles are compiled for specific career transitions, higher ed will open huge opportunities

38. Matt Sigelman, CEO msigelman@burning-glass.com @mattsigelman