1. (c) 2003 Lehigh University
Implementation, Evaluation & Lessons Learned from (Very) Cross-Disciplinary Technology Entrepreneurship Programs
Todd A. Watkins, Associate Professor of Economics &
Director, Kalmbach Institute for the Study of Regional Political Economy
John B. Ochs, Professor of Mechanical Engineering & Mechanics &
Director, Integrated Product Development Program
Todd A. Watkins

2. Lehigh’s Cross-Disciplinary Programs Related to Technology Entrepreneurship
Integrated Product Development (started 1994)
non-degree overlay program
Integrated Business & Engineering (2000)
BS honors program, satisfies AACSB accreditation
Masters of Business Administration & Engineering (2000)
joint degree, 45 hrs
Integrated Design Arts (2002)
BA and 2 minors
Computer Science & Business (2002)
joint BS, accredited for AACSB and ABET/CSAB
Bioengineering (2002)
Technology Entrepreneurship minor (for 2004, in progress)

3. Vision A not-so-quiet revolution in education
(c) 2003 Lehigh University
Vision
A not-so-quiet revolution in education
Truly interdisciplinary in students & faculty
business, design arts, engineering, sciences
Pre-college through graduate
Collaboration with industry throughout
planning
projects
sponsorship
Aims to create a campus-wide environment for fostering student & faculty technology entrepreneurs
Todd A. Watkins

4. Outline Lehigh University context Programs’ overview Assessment tools
Educational tenets & goals
Implementation histories
Example curricula & example projects
Assessment tools
Lessons learned
Open to questions at any time

5. Lehigh in Brief Carnegie Research II Doctoral Institution
Founded 1865, Private, East Coast
~$700M endowment
~4700 UG, ~2000 Grad
~420 FT, 150 PT faculty
77 undergraduate programs
4 Colleges
Arts & Sciences (~ 45% of u.g)
Engineering (~ 30%)
Business & Economics (~ 25%)
Education (grad only)
SAT inter-quartile:
Top 40 US News National Univ.

6. Culture of Cross-College Collaboration

7. Culture of Inquiry-Based Learning
Multidisciplinary fields of study join to address ...
Real-world issues and problems
Hands-on experience
Team-based decision-making and problem-solving
Partnership or working relationship or with private or public organization off campus
Communication (written and oral) across disciplines
Deliverable product
State-of-the-art tools and facilities used by students with evolving methods and technologies

8. Inquiry Based Learning Departmental College wide Multi-college
Senior Thesis & Honors Thesis Research
Real Estate Practicum
Hughes Program
Production & Marketing of
Sound Recordings
Departmental
Environmental Field Studies
Dionysos Project
Business Information Systems Practicum
Problem Seminars
Opportunities for Student Innovation
Materials Research Option & Industrial Projects
Lehigh Review
College wide
Eye Level
Marketing Practcum
Hewlett Program
Management Assistance Counseling
Ed Tech Core Projects
Visions of God
Sociology & Social Psych.
Research Laboratory
Lehigh Earth Observatory
NSF Research Experiences
for Undergraduates
Brown & White
Multi-college
Integrated Product Development
Capstone CE & IE Design Projects
Inquiry
Based
Learning
Eckhart College
Scholar Projects
Lehigh CORPS
Thompson International Portfolio
Design of Athletic
Facilities
Portfolio Management Practicum
Democracy
Workshop
BATI Research Seminar
Computer Based
Training Design
Urban Sprawl Radio
Mainstage Directing & Design
Martindale
Scholars
Music Composition & Directing
Public History
CESAR

9. Educational Tenets
Students who progress most rapidly through their chosen careers are:
professionally competent
experienced in real world problem solving
multi-functional
team-oriented
self-directed
Active, collaborative, project-based learning is superior for developing higher-order skills

10. IPD Program History Phase 0: Planning w/ industry meeting, 1991
(c) 2003 Lehigh University
IPD Program History
Phase 0: Planning w/ industry meeting, 1991
Phase I: Pilot implementation, Jan 1994
IPD capstone project course is national winner for curriculum innovation in 1996 competition
University commits to fundraising for scale up
Phase II: Scale up, Jan Dec 2003
new campus center for technical entrepreneurship
new majors: Integrated Business & Engineering, Design Arts, MBA & Engr., Comp Sci. & Business
“normalize” budgets
Todd A. Watkins

11. IPD Program Structure PRE-COLLEGE OUTREACH FRESHMEN PROJECTS
(c) 2003 Lehigh University
IPD Program Structure
PRE-COLLEGE
OUTREACH
FRESHMEN PROJECTS
DESIGN ARTS
SEQUENCES
BUSINESS
SEQUENCES
ENGINEERING
SEQUENCES
CAPSTONE PROJECTS
GRADUATE
PROGRAMS
Todd A. Watkins

12. Multi-level Approach Pre College
PA Governor’s School for Global Entrepreneurship
H.S. Career Awareness Programs
in business & design (PWC, Alcoa)
3 summers of pilot one week courses (Dept of Ed)
K-12 IPD game under development (working on proposals to develop & implement)
Freshmen Projects
Integrated Business & Engineering Freshman Workshop, create a new product & start up company
Freshmen Engineering Projects course (Dept of Ed)

13. Multi-level Approach (continued)
Capstone Projects
Open to all majors (Dept of Ed & Dept of Labor)
Projects from student entrepreneurs, regional entrepreneurs, small businesses & Fortune 500+ companies
Graduate
Internationally dispersed development team (NASA/CAPE sponsored pilot)
High technology projects
MBA capstone: IPD project management
IPD MS track degree program

14. Entrepreneurial Project Characteristics
(c) 2003 Lehigh University
Entrepreneurial Project Characteristics
Interdisciplinary student teams
Work directly with mentors/sponsors
Business & design feasibility studies
Prototype development
Focus on
team building & leadership
oral, written & visual communication
global commercialization
global manufacturing
Todd A. Watkins

15. 4-Step Product Development Process
Project and Process Management
Manufacturing Development 4 2 1
Manufacturing Ramp-up 3
Conceptual Design & Business Planning
Product Development
Opportunity
Scanning 4
Market Introduction 3
Market Development
Documentation and Data Management

16. IPD Tasks & Deliverables
(c) 2003 Lehigh University
IPD Tasks & Deliverables
Customer needs
Competitive benchmarks
Target markets
Marketing strategies
Target pricing
Target specifications & constraints
Concept generation/ selection
Cost & cash flow analysis
Design process methodologies
Design for manufacturing
Prototypes & testing
Production planning
Oral & poster briefings & written reports
Todd A. Watkins

17. IPD Experiences for Students
(c) 2003 Lehigh University
IPD Experiences for Students
Teaming with business, engineering & art majors
Single team for the entire project (2-4 semesters)
Evaluation based on individual and team performance
Industry evaluation
Todd A. Watkins

18. Product Development Methodology
Encourage Student Entrepreneurs through “Student Invitation to Innovate”
Team with local startup companies
Industry sponsors for product improvement
“Deep Dive” creativity & analysis process
Truly multi-disciplinary teams
Bus. & Engr. analytic tools, simulation, prototyping
Faculty as “guides on the side”
Extensive support infrastructure – labs and staff

19. Example IPD Partners Lucent Armstrong B. Braun Medical Lockheed Martin
(c) 2003 Lehigh University
Example IPD Partners
Lucent
Armstrong
B. Braun Medical
Lockheed Martin
Black & Decker
Just Born
CDG
Johnson & Johnson
Alcoa
Bustin Industries
Milton Roy
Follett
General Motors
Solar Technology
Knoll Group
Demco Automation
Akrion
Lutron Electronics
Mathew Hoey Design
Neo Products
Penn Engineering
FlexLink Systems
Todd A. Watkins

20. Neo Products’ J-2 Spitfire Violin
(c) 2003 Lehigh University
Example IPD Product
Neo Products’ J-2 Spitfire Violin
Todd A. Watkins

21. Example IBE Project CDG Chlorine Dioxide Generator, 2003
Electron Microscope Corrosion Mechanism Analysis

22. Example Financial Simulation IPD, Hellaset Volleyball, 2002
Excel Model
& “What-If”
Simulation

23. Flow Visualization Simulation
Example IPD Analysis
Flow Visualization Simulation

24. Example IPD Capability
Rapid Prototyping

25. IPD Capstone Project Statistics
>150 Industry Sponsors
>1000 students in over 175 project teams
2003 Capstone
34 teams, 203 students, 20 Majors
18 faculty advisors
Projects from a) companies, b) local entrepreneurs, c) student entrepreneurs
Contacts made through Lehigh’s Career Services, Corporate Relations, Alumni, SBDC & Ben Franklin Center
7 CONSECTUTIVE YEARS of NATIONAL WINNERS for student technology entrepreneurship: NCIIA grants $8K-$20K

26. Entrepreneurial Start-Up
Example IPD Student
Entrepreneurial Start-Up
CAD Model
Working Prototype
Stereolithograpy
National
Winner
$14,220
Seek, from F.L.I. Technologies, 2002
Featured at Smithsonian Collegiate Innovators Expo

27. Entrepreneurial Start-Up
Example IPD Student
Entrepreneurial Start-Up
Cyclops
from
Obsidian Suspension Systems
Featured at Smithsonian Collegiate Innovators Expo
National
Winner
$20,000

28. >50 sold already @ $350/ea.
(c) 2003 Lehigh University
Example IPD Student
Entrepreneurial Start-Up
National
Winner
$8,350
Nilson
Calcium
Reactor
for Reef Aquariums
>50 sold $350/ea.
Todd A. Watkins

29. IPD Program Structure PRE-COLLEGE OUTREACH FRESHMEN PROJECTS
(c) 2003 Lehigh University
IPD Program Structure
PRE-COLLEGE
OUTREACH
FRESHMEN PROJECTS
DESIGN ARTS
SEQUENCES
BUSINESS
SEQUENCES
ENGINEERING
SEQUENCES
CAPSTONE PROJECTS
GRADUATE
PROGRAMS
Todd A. Watkins

30. Example Poster Freshman Workshop, 2003
(c) 2003 Lehigh University
Example Poster Freshman Workshop, 2003
Todd A. Watkins

31. Example Oral Briefing Slide Freshman Workshop, 2001
(c) 2003 Lehigh University
Example Oral Briefing Slide Freshman Workshop, 2001
COMPETITIVE BENCHMARK DATA
Todd A. Watkins

32. Example Reverse Engineering Sketch, Freshman Workshop, 2001
(c) 2003 Lehigh University
Example Reverse Engineering Sketch, Freshman Workshop, 2001
Todd A. Watkins

33. New Design Painting’s No-Dip Paintstick from 2002 Freshman Workshop
(c) 2003 Lehigh University
Example CAD Models Freshman Workshop, 2002
New Design Painting’s No-Dip Paintstick from 2002 Freshman Workshop
National
Winner
$13,600
Todd A. Watkins

34. Example Bill of Materials Freshman Workshop, 2002
(c) 2003 Lehigh University
Example Bill of Materials Freshman Workshop, 2002
Todd A. Watkins

35. IPD Program Structure PRE-COLLEGE OUTREACH FRESHMEN PROJECTS
(c) 2003 Lehigh University
IPD Program Structure
PRE-COLLEGE
OUTREACH
FRESHMEN PROJECTS
DESIGN ARTS
SEQUENCES
BUSINESS
SEQUENCES
ENGINEERING
SEQUENCES
CAPSTONE PROJECTS
GRADUATE
PROGRAMS
Todd A. Watkins

36. Sustainable Organization
Faculty and administration leadership
Permanent support staff (5)
Professors of Practice (5)
Graduate student TAs (3)
Supplies and labs operation budget
CAD Lab Student shop
Wilbur Graphics Lab Wilbur prototype lab
Meeting Rooms Project Labs

37. Special Thanks for Funding
Department of Education Grant I - $370K ( )
Department of Education Grant II - $350K (2001-3)
Department of Labor - $556K (2001-3)
NASA-CAPE - $67K ( )
Kauffman Foundation - $50K (2003-4)
National Science Foundation – $1.38M (2003-6)
Lemelson Foundation/NCIIA - ~$120K ( )
State of PA Opportunity Grant - $1M (2003-5)
Lehigh administration for sustainable funding
Lehigh’s 2020 Program - $200 to 400K per year (2001-4)
Lehigh University Administration - $500K per year continuous funding (2004 start)
Lehigh’s alumni -$5.2M for Wilbur Powerhouse Student Entrepreneurial Projects Center

38. Wilbur Powerhouse Renovations
(c) 2003 Lehigh University
Wilbur Powerhouse Renovations
Todd A. Watkins

39. Powerhouse Renovations
(c) 2003 Lehigh University
Powerhouse Renovations
Todd A. Watkins

40. IPD Success & Infrastructure Enabled IBE B. S
IPD Success & Infrastructure Enabled IBE B.S. Honors Program to Progress Quickly
Spring’99 -- President, LU Global Council, Trustees
July Two deans blessed the concept
Late Aug -- Cross-college faculty task force
Sept -- Shell program devised; Bus. & Engr. core -- Meetings: TF leaders, dept. chairs, college academic policy committees
Oct college faculties’ approval
Nov LU educational policy committee
Dec 6 ‘ LU faculty approval
Fall ’00 -- First students admitted

41. IBE 137 Hour Credit Distribution

42. IBE Program Data Class of 2004 Class of 2005 Number: 35 Ave SAT: 1400
SAT Range:
Engineering:
Business:
Female:
Male:
Yield: %
Class of 2005
Number:
Ave SAT:
SAT Range:
Engineering:
Business:
Female:
Male:
Yield: %

43. CSB Joint Degree Even Faster Process
July ’01 -- Two deans initiated the program
August -- Cross-college task force
September -- Dual CS-Bus core developed
-- Meetings: TF members, depts, college academic policy committees
October -- College faculties approved
November -- LU academic policy committee approved
December -- University Faculty approved
February ‘ Board of Trustees approved
Fall ‘ First students admitted

44. IT & Business Related UG Majors
(c) 2003 Lehigh University
IT & Business Related UG Majors EE
IBE EE
IBE CT
CmpE
BIS
CSB
Mathematical – Software – Hardware CS
IBE BIS
IBE IE
I&SE
Technology Business
ABET/CSAB
Accreditation
AASCB
Accreditation
Todd A. Watkins

45. 135 Hour CSB Credit Distribution
Accreditable
Business
Degree
Accreditable
CS Degree

46. Assessment Mechanisms (Handouts)
Vision/Goals/Components/Evaluation Diagrams
Assessment of Student Performance
self assessment; weekly contributions; tack board review sessions; quarterly written reports; poster sessions; personal notebooks; quarterly peer evaluations
Annual Program Assessment
student assessment of courses, faculty & staff
faculty, staff, industry sponsor assess programs
program rubrics matrix
external evaluators

47. Lessons Learned Planning & aggressive timelines
Clarity of connection between vision, goals & program components
Define success by focus on student outcomes
Develop alternative approaches
pilot & change them; avoid N.I.H syndrome
Leadership & vision need from both bottom and top.
Both need creativity & flexibility
University management needs to be constantly engaged by bottom (IPD grew through 3 Presidents, 4 Provosts, 11 Deans)
Top need to support but let bottom own decision making
Industrial advisory committees
Continuous improvement attitude & internal & external evaluation
External funding is key; but need admin. & faculty sales folks
Just do it!

48. Next Steps Expand our collaborations
CAPE proposal for state-wide K-16 student entrepreneurs network
N2TEC & Cornell’s ICE programs
LU Entrepreneurial Alumni Network (Kauffman Foundation)
Entrepreneurship & Commercialization Office/Center (State of PA)
Expand our graduate programs
MBA&Engr and Ventures series
Support new product development in LU’s research thrust areas
Continue growth of on-campus programs
Design Arts - Industrial Design & Graphic Design (ramp up)
Bioengineering (capstone projects start 2004)
Computer Science & Business (capstone projects start 2004)
Technology Entrepreneurship minor (target start 2004)

49. Proposed Lehigh University Entrepreneurship & Commercialization Office
College Deans
Review Board – Representing:
Faculty (Eng,Bus.A&S)
Research Center Directors
Economic Dvlp. Partners
Office of Research
SBDC
Ben Franklin\MRC
Alumni Relations
Industry Partners
Corporate and Government Relations
Entrepreneurship and Commercialization
Office/Center
Coordinate and support internal and external campus wide activities
including entrepreneurial network of alumni
Administer University intellectual property policy
Matchmaker and hand holder between individuals and organizations
University Portal to entrepreneurial and commercialization activities
Coordinate
&
Support
Coordinate
&
Support
Industry
Economic. Development
Partners
Integrated Learning Experience Programs
Commercial
Financial
Research
Ben Franklin
Govmt. Agencies
MRC
SBDC
40 plus and counting
University
University Research
Partners (URP)
Office of Research
Legal
Provost
Career Services
Students
Faculty
Alumni
New Research Initiatives
Existing Research
Activities
Faculty Research