1. FY16 Holiday 5 Commercial Reasons Product Messaging

2. Surface 3
5 Reasons to Believe

3. Surface 3 Product Messaging: 4 Reasons (consumer)
Positioning statement: The tablet that can replace your laptop.
The versatility of a laptop and tablet in one
Exceptional performance
Runs Windows and Office perfectly plus the software you need
Advanced technology from Microsoft
Meticulously crafted, ultra-thin tablet the same proportion as a sheet of paper, so you can hold it naturally
Gorgeous 10.8” high-resolution screen for crisp text and lifelike images and precise Pen/touch response
Run touch apps and essential desktop software like, iTunes, Chrome, Spotify, Kindle,
An integrated Kickstand that works the way you do and laptop keyboard with colors to define your style
Easily connect to devices you own today and be ready for the ones you’ll have in the future wirelessly or with full-size USB ports and great accessories
Power and performance to run everything you need with its fast Intel® processor
Takes you through your day with up to 10 hours of battery life1
Dolby® speakers for enhanced, high-quality sound
Take incredible photos and videos with the 5MP front-facing camera and 8MP autofocus rear-facing camera
Windows 10 is the best combination of the Windows you already know, plus lots of great new features you’ll love
Runs Microsoft Office365 (Word, Excel, and PowerPoint, Outlook, and OneNote) so you can create, edit, present, and share documents in a familiar way
Windows 10 adapts to how you’re using Surface, with modes optimized for both touch and mouse
Write directly on web pages with Surface Pen in the Microsoft Edge browser and easily share with friends
Students and parents can make notes directly in the Kindle app as they read
Surface Pen3 feels as natural as a real pen on paper; with precision ink on one end and an eraser on the other.
One click to OneNote. With the click of the Pen, a blank sheet is available for quick notes, even if Surface was asleep
One click to Cortana.4 With the click of the Pen, the truly personal digital assistant offers time, people, and location based reminders. She learns over time to become more and more useful.
Disclaimers
1 Sold separately
2 Battery life varies with usage and settings.
3 Pen sold separately
4 Cortana available in select global markets at launch. Cortana experience may vary by region and device

4. Surface 3 Product Messaging: 5 Reasons (commercial)
Positioning statement: The tablet that can replace your laptop.
The versatility of a laptop and tablet in one
Exceptional performance
Runs Windows and Office plus the software you need
Advanced technology from Microsoft
Managed for continuous innovation.
Protect against modern security threats with BitLocker and the new Enterprise Data Protection, Trusted Boot, Windows Defender, malware protection, and data privacy.
Use management tools such as Windows Intune, SCCM, and AirWatch.
Join a domain and connect to your corporate network or enable Azure AD Join to further decrease risks.
Protect your Surface investment with Microsoft Complete for Business which extends your warranty, covers damange and Advanced Exchange.
Resellers provide added value such as kitting, asset tagging, imaging and financing.
Business Ready
Meticulously crafted, ultra-thin tablet so it’s easy to use and super mobile.
Gorgeous 10.8” high-resolution screen for crisp text and lifelike images and precise Pen/touch response
An integrated Kickstand that works the way you do and laptop keyboard to make working in laptop mode a snap.
Easily connect to peripSurface Bookls like printers, external monitors, USB sticks, and headphones with a full-size USB port, SD Card Slot, and miniDisplayPort.
Durable casing and optically- bonded glass mean Surface is built to last.
Power and performance to run everything you need with its fast Intel® processor
Takes you through your day with up to 10 hours of battery life1
Dolby® speakers for enhanced, high-quality sound
Take incredible photos, videos and scan barcodes with the 5MP front-facing camera and 8MP autofocus rear-facing camera
Windows 10 is the best combination of the Windows you already know, plus lots of great new features you’ll love
Runs Microsoft Office365 (Word, Excel, and PowerPoint, Outlook, Skype and OneNote) so you can create, edit, present, and share documents in a familiar way
Run the software you rely on from AutoCAD, to Photoshop, to QuickBooks*.
Universal apps increase productivity with familiar experiences on your Surface and other devices.
Windows 10 adapts to how you’re using Surface, with modes optimized for both touch and mouse
Write directly on web pages with Surface Pen in the Microsoft Edge browser and easily share with colleagues
Surface Pen3 feels as natural as a real pen on paper; with precision ink on one end and an eraser on the other.
One click to OneNote. With the click of the Pen, a blank sheet is available for quick notes, even if Surface was asleep
One click to Cortana.4 With the click of the Pen, the truly personal digital assistant offers time, people, and location based reminders. She learns over time to become more and more useful.
Disclaimers
1 Sold separately
2 Battery life varies with usage and settings.
3 Pen sold separately
4 Cortana available in select global markets at launch. Cortana experience may vary by region and device

5. Surface Pro 4 5 Reasons to Believe

6. Surface Pro 4 Product Messaging: 4 Reasons
Positioning statement: The tablet that can replace your laptop.
The versatility of a laptop and tablet in one
Exceptional performance
Runs Windows and Office perfectly plus the software you need
Advanced technology from Microsoft
Gorgeous 12.3” high-resolution screen for crisp text and lifelike images and precise Pen/touch response
Runs touch apps and essential desktop software you need across all of your devices like Adobe Photoshop, iTunes, Chrome, Spotify, Kindle, so you can work the way you want
A multi-position Kickstand that works the way you do and laptop keyboard with colors to define your style
Meticulously crafted, ultra-thin tablet the same proportion as a sheet of paper, so you can hold it naturally
Easily connect to devices you own today and be ready for the ones you’ll have in the future wirelessly or with full-size USB ports and great accessories
Surface Pen feels as natural as a real pen on paper; with precision ink on one end and an eraser on the other. take notes on any website and easily share with friends
One click to OneNote. With the click of the Pen, a blank sheet is available for quick notes, even if Surface was asleep
One click to Cortana3. With the click of the Pen, the truly personal digital assistant offers time, people, and location based reminders. She learns over time to become more and more useful.
With Windows Hello, sign in easily and with confidence using the facial recognition camera
Pen/touch response
All the power and performance that you need with the latest Intel® Core™ M/i5/i7 processors
Takes you through your day with up to 9 hours of battery life2
Dolby® speakers for enhanced, high-quality sound
Take incredible photos and videos with the 5MP front-facing camera and 8MP autofocus rear-facing camera
Windows 10 is the best combination of the Windows you already know, plus lots of great new features you’ll love
Runs Microsoft Office3651 (Word, Excel, and PowerPoint, Outlook, and OneNote) so you can create, edit, present, and share documents in a familiar way
Windows 10 adapts to how you’re using Surface, with modes optimized for both touch and mouse
Creative professionals can use all the powerful features of Adobe Creative Cloud
Write directly on web pages with Surface Pen in the Microsoft Edge browser and easily share with friends
Disclaimers
1 Sold separately.
2 Battery life varies with usage and settings.
3 Cortana available in select global markets at launch. Cortana experience may vary by region and device

7. Surface Pro 4 Product Messaging: 5 Reasons
Positioning statement: The tablet that can replace your laptop.
Exceptional performance
Runs Windows and Office perfectly plus the software you need
Advanced technology from Microsoft
Business Ready
(Integrates beautifully into the modern workplace)
The versatility of a laptop and tablet in one
Managed for continuous innovation.
Protect against modern security threats with BitLocker and the new Enterprise Data Protection, Trusted Boot, Windows Defender, malware protection, and data privacy.
Use management tools such as Windows Intune, SCCM, and AirWatch.
Join a domain and connect to your corporate network or enable Azure AD Join to further decrease risks.
Protect your Surface investment with Microsoft Complete for Business which extends your warranty, covers damange and Advanced Exchange.
Resellers provide added value such as kitting, asset tagging, imaging and financing.
Gorgeous 12.3” high-resolution screen for crisp text and lifelike images and precise Pen/touch response
An integrated Kickstand that works the way you do and laptop keyboard to make working in laptop mode a snap.
Meticulously crafted, ultra-thin tablet so it’s easy to use and super mobile.
Easily connect to peripSurface Bookls like printers, external monitors, USB sticks, and headphones with a full-size USB port, SD Card Slot, and miniDisplayPort.
Surface Pen feels as natural as a real pen on paper; with precision ink on one end and an eraser on the other. take notes on any website and easily share with friends
One click to OneNote. With the click of the Pen, a blank sheet is available for quick notes, even if Surface was asleep
One click to Cortana3. With the click of the Pen, the truly personal digital assistant offers time, people, and location based reminders. She learns over time to become more and more useful.
Next generation user credentials. Easy to deploy two-factor password alternatives including facial recognition with Windows Hello.
All the power and performance that you need with the latest Intel® Core™ M/i5/i7 processors
Takes you through your day with up to 9 hours of battery life2
Dolby® speakers for enhanced, high-quality sound
Take incredible photos, videos and scan barcodes with the 5MP front-facing camera and 8MP autofocus rear-facing camera
Windows 10 is the best combination of the Windows you already know, plus lots of great new features you’ll love
Runs Microsoft Office365 (Word, Excel, and PowerPoint, Outlook, Skype and OneNote) so you can create, edit, present, and share documents in a familiar way
Run the software you rely on from AutoCAD, to Photoshop, to QuickBooks*.
Universal apps increase productivity with familiar experiences on your Surface and other devices.
Windows 10 adapts to how you’re using Surface, with modes optimized for both touch and mouse
Write directly on web pages with Surface Pen in the Microsoft Edge browser and easily share with colleagues
Disclaimers
1 Sold separately.
2 Battery life varies with usage and settings.
3 Cortana available in select global markets at launch. Cortana experience may vary by region and device

8. Surface Book 5 Reasons to Believe

9. Surface Book Product Messaging: 4 Reasons (consumer)
Positioning statement: The ultimate laptop.
Ultimate versatility
Ultimate performance
Runs Windows and Office perfectly plus the software you need
Advanced technology only from Microsoft
Bigger, Premium 12” full HD screen for your movies and games
High performance laptop with integrated keyboard and trackpad
Meticulously crafted and ultra-thin, light enough to take anywhere
The 13.5” screen provides gorgeous resolution (3000x2000) that rivals the printed page
Disconnect the screen to use in clipboard mode. It’s the exact proportions of a legal pad of paper, so you can hold it naturally.
Canvas mode allows you to create and draw easily using Adobe or any creative app
Easily connect to devices you own today and be ready for the ones you’ll have in the future wirelessly or with full-size USB ports and great accessories
Serious graphical horsepower with discrete GPU gives amazing fluidity and smoothness to even the most graphics-intensive creative programs
Latest Intel® Core™ i5, i7 processors and up to 16GB1 of memory provides the power you need
Takes you through your day with 10 hours of battery life2
Dolby® speakers for enhanced, high-quality sound
Take incredible photos and videos with the 5MP front-facing camera and 8MP autofocus rear-facing camera
Windows 10 is the best combination of the Windows you already know, plus lots of great new features you’ll love
Runs Microsoft Office365 (Word, Excel, and PowerPoint, Outlook, and OneNote) and all your desktop programs, like Adobe Photoshop, so you can create, edit, present, and share documents in a familiar way
Windows 10 adapts to how you’re using Surface, with modes optimized for both touch and mouse
Write directly on web pages with Surface Pen in the Microsoft Edge browser and easily share with friends.
Surface Pen feels as natural as a real pen on paper; with precision ink on one end and an eraser on the other.
One click to OneNote. With the click of the Pen, a blank sheet is available for quick notes, even if Surface was asleep
One click to Cortana4. With the click of the Pen, the truly personal digital assistant offers time, people, and location based reminders. She learns over time to become more and more useful.
With Windows Hello, sign in easily and with confidence using the facial recognition camera
Disclaimers
1 System software uses significant storage space. Available storage is subject to change based on system software updates and apps usage. 1 GB = 1 billion bytes. See Surface.com/Storage for more details.
2 Battery life varies with usage and settings.
3 Sold separately
4 Cortana available in select global markets at launch. Cortana experience may vary by region and device

10. Surface Book Product Messaging: 5 Reasons (commercial)
Positioning statement: The ultimate laptop.
Ultimate versatility
Ultimate performance
Runs Windows and Office perfectly plus the software you need
Advanced technology only from Microsoft
Business Ready
(Integrates beautifully into the modern workplace)
Managed for continuous innovation.
Protect against modern security threats with BitLocker and the new Enterprise Data Protection, Trusted Boot, Windows Defender, malware protection, and data privacy.
Use management tools such as Windows Intune, SCCM, and AirWatch.
Join a domain and connect to your corporate network or enable Azure AD Join to further decrease risks.
Protect your Surface investment with Microsoft Complete for Business which extends your warranty, covers damange and Advanced Exchange.
Resellers provide added value such as kitting, asset tagging, imaging and financing.
High performance laptop with integrated keyboard and trackpad
Meticulously crafted and ultra-thin, so you can take it anywhere
The 13.5” screen provides gorgeous resolution (3000x2000) that rivals the printed page
Canvas mode allows you to annotate documents, write out math equations or sketch designs.
Easily connect to peripSurface Bookls like printers, external monitors, USB sticks, and headphones with a full-size USB port, SD Card Slot, and miniDisplayPort.
Serious graphical horsepower with discrete GPU gives amazing fluidity and smoothness to even the most graphics-intensive creative programs
Latest Intel® Core™ i5, i7 processors and up to 16GB1 of memory provides the power you need
Takes you through your day with 10 hours of battery life2
Dolby® speakers for enhanced, high-quality sound
Take incredible photos, videos and scan barcodes with the 5MP front-facing camera and 8MP autofocus rear-facing camera
Windows 10 is the best combination of the Windows you already know, plus lots of great new features you’ll love
Runs Microsoft Office365 (Word, Excel, and PowerPoint, Outlook, Skype and OneNote) so you can create, edit, present, and share documents in a familiar way
Run the software you rely on from AutoCAD, to Photoshop, to QuickBooks*.
Universal apps increase productivity with familiar experiences on your Surface and other devices.
Windows 10 adapts to how you’re using Surface, with modes optimized for both touch and mouse
Write directly on web pages with Surface Pen in the Microsoft Edge browser and easily share with colleagues
Surface Pen feels as natural as a real pen on paper; with precision ink on one end and an eraser on the other.
One click to OneNote. With the click of the Pen, a blank sheet is available for quick notes, even if Surface was asleep
One click to Cortana4. With the click of the Pen, the truly personal digital assistant offers time, people, and location based reminders. She learns over time to become more and more useful.
Next generation user credentials. Easy to deploy two-factor password alternatives including facial recognition with Windows Hello
Disclaimers
1 System software uses significant storage space. Available storage is subject to change based on system software updates and apps usage. 1 GB = 1 billion bytes. See Surface.com/Storage for more details.
2 Battery life varies with usage and settings.
3 Sold separately
4 Cortana available in select global markets at launch. Cortana experience may vary by region and device

11. Surface family 5 Reasons to Believe

12. Microsoft Surface family: Positioning and 5 Reasons
The most productive devices on the planet
The most versatile devices
Exceptional performance
Runs Windows and Office perfectly plus the apps you need
1 Battery life varies with usage and settings.
2 Keyboards sold separately
3 Pen sold separately
Advanced technology from Microsoft
Business Ready

13. Microsoft Surface Family Messaging: 5 Reasons
Positioning statement: The most productive devices on the planet.
The most versatile devices
Exceptional performance
Runs Windows and Office perfectly plus the software you need
Advanced technology from Microsoft
Business Ready
(Integrates beautifully into the modern workplace)
Two devices in one: The best devices for getting things done
Devices that adapt to you and the way you like to work
Meticulously crafted ultra-thin devices so you can take them anywhere
Gorgeous high-resolution screens for crisp text and lifelike images and precise Pen/touch response
Run essential desktop software and touch apps including Microsoft Office, AutoCAD, PhotoShop, and Quickbooks*.
Easily connect to peripSurface Bookls like printers, external monitors, USB sticks, and headphones with a full-size USB port, SD Card Slot, and miniDisplayPort.
Power and performance to run everything from desktop software to touch apps with its fast Intel® processors
Long battery life1 gives you the flexibility to work anywhere without searching for an outlet
Dolby® speakers for enhanced, high-quality sound
Take incredible photos, videos and scan barcodes with the 5MP front-facing camera and 8MP autofocus rear-facing camera
Windows 10 is the best combination of the Windows you already know, plus lots of great new features you’ll love
Runs Microsoft Office365 (Word, Excel, and PowerPoint, Outlook, Skype and OneNote) so you can create, edit, present, and share documents in a familiar way
Run the software you rely on from AutoCAD, to Photoshop, to QuickBooks*.
Universal apps increase productivity with familiar experiences on your Surface and other devices.
Windows 10 adapts to how you’re using Surface, with modes optimized for both touch and mouse
Write directly on web pages with Surface Pen in the Microsoft Edge browser and easily share with friends
Surface Pen3 feels as natural as a real pen on paper; with precision ink on one end and an eraser on the other
One click to OneNote. With the click of the Pen, a blank sheet is available for quick notes, even if Surface was asleep
One click to Cortana4. With the click of the Pen, the truly personal digital assistant offers time, people, and location based reminders. She learns over time to become more and more useful.
With Windows Hello5, sign in easily and with confidence using the facial recognition camera
Managed for continuous innovation.
Protect against modern security threats with BitLocker and the new Enterprise Data Protection, Trusted Boot, Windows Defender, malware protection, and data privacy.
Use management tools such as Windows Intune, SCCM, and AirWatch.
Join a domain and connect to your corporate network or enable Azure AD Join to further decrease risks.
Protect your Surface investment with Microsoft Complete for Business which extends your warranty, covers damange and Advanced Exchange.
Resellers provide added value such as kitting, asset tagging, imaging and financing.
1 Battery life varies with usage and settings.
2 Sold separately
3 Pen sold separately (except Surface Pro 3)
4 Cortana available in select global markets at launch. Cortana experience may vary by region and device
5 Not available on Surface 3