2. Smart Life – The digital LIFE OF THE FUTURE
How do we imagine our digital life in the future? And what does it mean for Cybersecurity?

3. Stefan Rojacher Corporate Communications Manager DACH at Kaspersky Lab
Robin Hüdepohl
Global Content Marketing & Advertising at Statista GmbH
Marco Preuss Head of GReAT Europe at Kaspersky Lab

4. 500 Kaspersky Lab COMMISSIONED AN Online StudY WITH Statista.
Smart Life – Our daily life is becoming increasingly smarter and more digital. This raises questions about how we will live in the future and what sort of influence digitilization will have over our lives. Today we‘d like to learn your attitudes towards the digital future.
German Internet Users 3 4 5 6 7
June 2016 2 8 9 10 11 12 1 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
500
Time Period
18-years-old
Over 65-years-old

5. When a city installs security cameras for increased safety, I feel like I personally am being watched too.
16 %
I agree completely
14 %
I don‘t agree at all
13 %
Undecided

6. Desire for Ballotless voting
In future parliamentary elections, do you want to be able to vote digitally?
61 %
Yes
27 % No
12 %
Undecided

7. I‘d be willing to ride in a self-driving car as early as today.
Nearly 1 in 2 people would not be willing to ride in a self-driving car today.
36 %
39 %
24 %
Yes No
Undecided
Newest survey results from August 2016

8. Traffic condition detectors that warn of Road construction are popular!2
Berlin
Hamburg
500 m
view the regulation of street traffic via sensors, smart dashboards, and traffic management systems as very positive.
79 %
Estimated Travel Time: 35 min 30

9. eliminating the use of cash money:
34 %
of German adults have a negative view of digital payment.
Positive View: 45 %

10. Nearly half of the German PopulAtion opposes The use of Drones
Disapprove
45 %
Nearly half of the German PopulAtion
opposes The use of Drones
24 %
Approve

11. I leave the monitoring of my health and fitness to digital devices like Smartphones and fitness trackers and to experts from my health insurance company.
41 %
I don‘t agree with the statement at all
5 %
I agree with the statement completely

12. 90 %
-18°C
8°C
90 %
of German adults would entrust a smart refrigerator to manage their household grocery supplies.
8 %
Only
0 %
50 %
10 %
100 %
10 %
60 %
30 %
100 %

13. I trust ″smart meters″ (smart counters) to digitally monitor and calculate my consumption data via smart power or water meters.
I agree with the statement completely
I don‘t agree with the statement at all
11 %
18 %
I mostly disagree with the statement
14 %
I mostly agree with the statement
Undecided
26 %
31 %

14. Within the next three years, Do you think you will spend time in “virtual Reality“?
20 %
52 %
Yes No
28 %
Undecided

15. Sex in virtual Reality …
… is worth a shot, for 6 % of all surveyed.
… could be interesting.
28 %
censored
15 %

16. 71 % OF GERMANS ARE WORRIED ABOUT THE FACT THAT LARGE INTERNET COMPANIES COLLECT MUCH OF THEIR PERSONAL DATA.

17. Uncertainity/ Uneasiness/Fear
How would you describe your feelings about the digital future?
42 %
Nearly Half of respondents reported having mostly bad feelings about the digital future!
Joy/Cautious Joy/Curiosity: 58 %
Uncertainity/ Uneasiness/Fear

18. My digital life is becoming increasinly insecure and Makes me feel exposed.
19 %
My digital life is becoming more secure.
56 %
My digital life is becoming less secure.
18 %
My digital life is open and transparent.
69 %
My digital life exposes my privacy.

19. Thank you for your Attention and enjoy your day on the IFA!