1. CASL Compliance & Enforcement Update: Impact on Business
2016 IT.CAN Annual Conference
Montreal| October 24, 2016 | Scott Smith

2. When CASL was first conceived in the mid 2000’s
Over 80% of traffic was spam
filtering software was rudimentary and required resources of the end user.

3. Is Spam really a problem?
Today, less than 50% of is considered spam
99.9% of spam is caught in filters managed by service providers with no effort on the part of users
The real reason CASL was introduced

4. Spam: share of global email traffic 2007-2015
Global spam volume as percentage of total traffic from 2007 to 2015
Note: Worldwide; 2007 to 2015
Further information regarding this statistic can be found on page 8.
Source: Trustwave; ID

5. Spam: share of global email traffic 204-2016
Global spam volume as percentage of total traffic from January 2014 to June 2016, by month
Note: Worldwide; January 2014 to June 2016
Further information regarding this statistic can be found on page 8.
Source: Kaspersky Lab; ID

6. Spam e-mail: leading countries of origin of spam 2016
Leading countries of origin for unsolicited spam s as of 2nd quarter 2016, by share of worldwide spam volume
Note: Worldwide; 2nd quarter 2016
Further information regarding this statistic can be found on page 8.
Source: Kaspersky Lab; ID

7. The rate of spam originating from Canada is less than 0.5%.

8. Countries most targeted by malicious mailshots 2016
Distribution of antivirus activations as of 1st quarter 2016, by country
Note: Worldwide; 1st quarter 2016
Further information regarding this statistic can be found on page 8.
Source: Kaspersky Lab; ID

9. Perceived influence of CASL on spam amount 2015
Amount of spam received after Canada's Anti Spam Legislation (CASL) introduction according to consumers in Canada as of August 2015
Note: Canada; August 24 to 29, 2015; 1,000 Respondents; refers mostly to marketing spam
Further information regarding this statistic can be found on page 8.
Source: Various sources (itracMarketer); ID

10. Forms of spam considered the most offensive according to Canadians 2015
Leading forms of spam considered as offensive according to consumers in Canada as of August 2015
Note: Canada; August 24 to 29, 2015; 1,000 Respondents; refers mostly to marketing spam
Further information regarding this statistic can be found on page 8.
Source: Various sources (itracMarketer); ID

11. Attitudes toward retailer email ads in the U.S. 2014, by gender
Perception of retailer promotional s and ads among users in the United States in 2014, by gender
Note: United States; December 2 to 4, 2014; 18 years and older; 2,042 Respondents; among users who opened and read promotional s; respondents who somewhat or strongly agree
Further information regarding this statistic can be found on page 8.
Source: eMarketer; Various sources (Listrak); ID

12. Typical actions by U.S. customers when not wanting permission e-mails
Subscribers' typical actions when they are no longer interested in a company's permission s as of 2011
Note: United States; 2011
Further information regarding this statistic can be found on page 8.
Source: ExactTarget; ID

13. 24% of total advertising spending is dedicated to electronic marketing.
Spending on Internet advertising was higher than:
Radio advertising in 2007
Daily papers in 2010
Specialized channels in 2011
General channels in 2013

14. In a study of 500 businesses
10% stopped marketing all together
30% curtailed marketing lists
48% believe they are no longer competitive with US counterparts.

15. Private Right of Action

16. Share of Canadians likely to sue for CASL violations 2015
Percentage of consumers who were likely to consider legal action under Canada's Anti Spam Legislation (CASL) in Canada as of August 2015
Note: Canada; August 24 to 29, 2015; 1,000 Respondents; refers mostly to marketing spam
Further information regarding this statistic can be found on page 8.
Source: Various sources (itracMarketer); ID

17. Share of Canadians not likely to sue for CASL violations 2015, by age
Percentage of consumers who were not likely to consider legal action under Canada's Anti Spam Legislation (CASL) in Canada as of August 2015, by age group
Note: Canada; August 24 to 29, 2015; 1,000 Respondents; refers mostly to marketing spam; among consumers who would choose not to participate in a CASL lawsuit
Further information regarding this statistic can be found on page 8.
Source: Various sources (itracMarketer); ID

18. Questions?