1. Branding & Visual Identity Training

2. What is a Brand?

3. “Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa.”
- Jay Baer, author of The Now Revolution

4. In other words…
Your brand is what other people say about you when you’re not in the room

5. Why is Branding Important?

6. Because we want to improve our visibility on both a local and global scale, we must have a strong, cohesive branding effort so that we are recognizable in a positive way to the public.

7. A consistent identity is a vital part of LSU’s relationship with
the public.

8. Quiz Question 1: What is a brand?
What other people say about you when you’re not in the room
Aligns what you want people to think about your company with what people actually do think about your company
A visual identity that includes logos
All of the above

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10. Congratulations!
That answer is correct!

11. Question 2: Why is branding important to LSU and the College of Engineering?
We want people to know who we are
We want people to think positive things about us
We want to grow our visibility on a local and global scale
All of the above

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14. Why did the College create its own Visual Identity Program?

15. Ensure the College is compliant with LSU’s branding and visual identity standards
Maintain a consistent brand that is part of LSU but unique to our College

16. Empower departments to create their own high quality materials with little oversight

17. What resources do departments receive?

18. On the College’s Intranet you can find the following branding resources…
Visual Identity Manual
Logos
Templates that you can adapt for your own use
Fonts frequently used by the College
Social Media Tips and Guidelines
Writing Style Guide
Photography Tips and more!

19. Question 3: The Visual Identity Program was created for all but which one of these reasons?
Ensure the College is compliant with LSU’s branding and visual identity standards
Monitor and track all materials being developed by departments
Empower departments to create their own high quality materials with little oversight
Maintain a consistent brand that is part of LSU but unique to our College

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22. Question 4: I can find templates, logos, and other branding materials on the College Intranet.
True
False

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25. About the College Logo

27. File Formats of the LSU Logo
EPS (Encapsulated PostScript)
Print quality
Always use when printing high quality materials!
JPEG/JPG (Joint Photographic Experts Group)
Use for web only
PNG (Portable Network Graphics)

28. Official Colors

29. Unacceptable Uses of the Logo

30. Do not use discontinued logos

31. Do not use the University’s official seal or system logo

32. Do not use athletic marks on academic items

33. Graphic elements can never replace or be used with any LSU logos

34. For more examples of LSU logo usage
See page 12 in the Visual Identity Manual
Which you can easily download from the College’s Intranet at

35. Branding Approval Process

36. Approval Process
To ensure that all departments are creating work that falls within the branding guidelines, we ask that you send all materials that are meant for external audiences to External Relations for approval using this method.
Please your final product to for review. You will receive a response within hours issuing either approval or needed edits.

37. Information to include in your email
Audience – Who is the piece intended for?
Objective – What are you trying to achieve?
Action Plan – How and where do you plan to use this piece?

38. Approval Tips Always give yourself plenty of time for printing, etc.
Please allow time for External Relations to review and for you to make edits
Don’t wait till the last minute!

39. Employee Responsibilities

40. Internal Communications
Managing a strong brand is everyone’s job
We are also judged by our internal audiences
LSU system, University, other colleges, etc.
The following guidelines help maintain professionalism and provide a cohesive look

41. Letterhead and Business Cards
Please make sure you and your department are using the updated business cards and letterhead.

42. Email Signatures Here is an example of what NOT to do!
Personal quote, off-colors, and unnecessary info at the bottom

43. Signatures
Font should be one of the fonts frequently used by the College: Tahoma, Meta, or Cambria
Color should be black. Only exception is to use purple to emphasize a link.
No quotes or pictures.
Logos and small social media icons that link to the appropriate sites are the only permissible images.

44. Question 5: What steps are included in the branding approval process?
Send with your final product to
Include information in your about the intended audience, objective, and how you plan to use the piece
External Relations will review the piece and you will receive a response within hours issuing approval or needed edits
All of the above

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47. Training Re-Cap
Laura Juengling
Assistant Manager of Digital Marketing
Contact me for assistance with social media, website and video marketing, and branding for the College
Phone: (225)
Follow the College on social
Utilize the branding resources available to you on the intranet
Maintain consistent internal communications
Send all materials for public consumption through

48. THANK YOU for taking the Branding & Visual Identity Training!