1. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity HOW TO BRAND UW-STOUT IDENTITY UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity

2. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity RESOURCE BRANDING QUICKGUIDE: www.uwstout.edu/identity/upload/UM_BrandingQ uickguide_v3.pdf * You will asked to log into the UW-Stout intranet to access

3. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity INDEX 1.WHY DO I NEED TO BRAND? 2.USING THE TEMPLATES 3.SHEILD & RIBBON COLORS 4.RIBBON TEXT 5.APPROVED FONTS & COLORS

4. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 1. WHY DO I NEED TO BRAND? OBJECTIVES: 1.Learn why branding is important 2.Become familiar with what branding pieces look like

5. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 1. WHY DO I NEED TO BRAND? KEY POINTS: Branding is vital to any business or service Branding promotes recognition Your brand helps set you apart from the competition A strong brand provides your business value A brand needs to be consistent

6. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 1. WHY DO I NEED TO BRAND? EXAMPLES OF UW-STOUTS BRAND:

7. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 2. USING THE TEMPLATES OBJECTIVES: 1.Learn how to download templates 2.Find the right template 3.Know the different between bleed and no bleed

8. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 2. USING THE TEMPLATES KEY TERMS:

9. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 2. USING THE TEMPLATES DOWNLOAD TEMPLATES HERE: www.uwstout.edu/identity/intranet/downloads.cfm KEY POINTS: Shield and ribbon must be located on the first page of a multi-page document or on the front of a two-sided piece. Use a template for anything larger than 3” x 5”

10. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 2. USING THE TEMPLATES DOWNLOAD THE APPROPRIATE FOLDER

11. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 2. USING THE TEMPLATES UNZIP FOLDER AND OPEN INDESIGN FILE

12. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 2. USING THE TEMPLATES EMAIL identity@uwstout.edu WHEN:identity@uwstout.edu A template is not available in your desired size You are creating a large banner or exhibit graphic If you have any questions WHAT WOULD YOU LIKE TO DO NEXT? TAKE QUIZREVIEW SECTION

13. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 2. USING THE TEMPLATES THIS IMAGE IS AN EXAMPLES OF WHAT? REVIEW SECTION A. BLEEDB. NO BLEED

14. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 2. USING THE TEMPLATES YOUR CORRECT! This example has a tail to the left of the shield and the image bleeds to the edge of the paper.

15. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 2. USING THE TEMPLATES REVIEW SECTION INCORRECT Please review this section and try again.

16. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 3. SHEILD & RIBBON COLORS OBJECTIVES: 1.Learn what colors the shield can be 2.Learn what colors the ribbon can be 3.Learn what color combinations are available

17. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 3. SHEILD AND RIBBON COLORS KEY POINTS: In the template do not edit, delete, scale or otherwise modify the shield or ribbon Sample shield and ribbon color combinations are provided on separate layers for your convenience

18. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 3. SHEILD AND RIBBON COLORS BLACK SHEILD OPTIONS: BLUE SHEILD OPTIONS: *Numbers represent PMS colors

19. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 3. SHEILD AND RIBBON COLORS GREY SHEILD OPTIONS: WHITE SHEILD OPTIONS: *Numbers represent PMS colors

20. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 3. SHEILD AND RIBBON COLORS NOTE: The approved PMS colors are available in the InDesign swatch pallet

21. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity IS THIS AN APPROVED SHIELD AND RIBBON COLOR COMBINATION? REVIEW SECTION A. TRUEB. FALSE 3. SHEILD AND RIBBON COLORS

22. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity YOUR CORRECT! Orange is not an approved ribbon color. 3. SHEILD AND RIBBON COLORS

23. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity REVIEW SECTION INCORRECT Please review this section and try again. 3. SHEILD AND RIBBON COLORS

24. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 4. RIBBON TEXT OBJECTIVES: 1.Understand what ribbon text can be changed 2.Know what fonts to text should be

25. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 4. RIBBON TEXT KEY POINTS: No additional text or images should be added to the ribbon Text color can be white, black or 50% gray as long as it is readable against the ribbon color –Reference the previous shield and ribbon images if you are unsure what color to use

26. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 4. RIBBON TEXT TEXT FONT : Unit Name is in ITC Franklin Gothic book-weight with 50 leading Text link is ITC Franklin Gothic demi-weight with 0 leading

27. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 4. RIBBON TEXT TEXT FONT : Text font is ITC Franklin Gothic but Arial or Helvetica can be used if it is unavailable

28. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 4. RIBBON TEXT REPLACE “UNIT NAME HERE”: Use your department, college name or UNIVERSITY OF WISCONSIN-STOUT

29. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 4. RIBBON TEXT UPDATE LINK: Replace with the most relevant link to your content or leave as www.uwstout.eduwww.uwstout.edu

30. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity WHICH IMAGE FOLLOWS CORRECT BRANDING STANDARDS? (Click to Select) REVIEW SECTION 4. RIBBON TEXT

31. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity YOUR CORRECT! In the incorrect image the unit name was in Papyrus not ITC Franklin Gothic or Ariel or Helvetica. 4. RIBBON TEXT

32. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity REVIEW SECTION INCORRECT Please review this section and try again. 4. RIBBON TEXT

33. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 5. APPROVED FONTS & COLORS OBJECTIVES: 1.Knowledge of UW-Stout approved fonts 2.Knowledge of UW-Stout approved colors

34. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 5. APPROVED FONTS & COLORS NOTE: All artwork needs to be placed on it’s own layer behind the shield and ribbon layer Using approved fonts and colors is required for all artwork that is branded

35. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 5. APPROVED FONTS & COLORS APPROVED FONTS: 1.Weiss –Substitute font is Times New Roman 2. ITC Franklin Gothic –Substitute font is Arial or Helvetica

36. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity 5. APPROVED FONTS & COLORS APPROVED COLORS: Colors are built into the templates swatch panel *Refer to the branding quick guide for a larger image

37. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity WHICH IMAGE FOLLOWS CORRECT BRANDING STANDARDS? (Click to Select) REVIEW SECTION 5. APPROVED FONTS & COLORS

38. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity YOUR CORRECT! This postcard follows correct color and font requirements. 5. APPROVED FONTS & COLORS

39. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity REVIEW SECTION INCORRECT Please review this section and try again. 5. APPROVED FONTS & COLORS

40. UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity UNIVERSITY OF WISCONSIN-STOUT Inspiring Innovation. Learn more at www.uwstout.edu/identity CONGRADULATIONS! YOU HAVE COMPLETED YOUR TRAINING If you have missed anything please return to the index and review If you have any remaining questions please email identity@uwstout.eduidentity@uwstout.edu