1. CLIENT X Q4 2011

2. CRAVEONLINE: VIDEO CREATE DISTRIBUTE ACTIVATE ENGAGE WHAT WE DO:
H1 Line Spacing 0.8

3. 1:25 1:9 1:3 1:2 AD:CONTENT RATIO AD:CONTENT RATIO/AD FREE ENVIRONMENT
SOURCE: COMSCORE Q4 2011

4. CRAVE PRODUCTIONS HD STUDIOS SEASONED PRODUCTION TEAM
CREATE/CRAVE PRODUCTIONS
CRAVE PRODUCTIONS
ENGAGING AND ORIGINAL CONTENT
FEATURES:
HD STUDIOS
SEASONED PRODUCTION TEAM
ACCESS TO TOP TALENT
IN-HOUSE PRODUCTION

5. DIGIDAY VIDEO AWARDS 2011 BEST CREATIVE BEST IN BANNER VIDEO
CREATE/AWARD-WINNING CREATIVE
DIGIDAY VIDEO
AWARDS 2011
ACHIEVEMENTS:
BEST CREATIVE
BEST IN BANNER VIDEO
BEST VIDEO SPONSORSHIP
CROSS VIDEO OFFLINE TO ONLINE CAMPAIGN

6. ORIGINAL SERIES SPORTS ENTERTAINMENT LIFESTYLE CREATE/ORIGINAL SERIES
A DIVERSE LINEUP INCLUDING:
SPORTS
ENTERTAINMENT
LIFESTYLE

7. 250,000+ 4.5 MINS 80% 2.0% WEEKLY CRAVINGS CREATE/ORIGINAL SERIES
ENTERTAINMENT/COMENTARY SERIES
250,000+
MONTHLY VIDEO VIEWS
4.5 MINS
AVERAGE TIME ON SITE
80%
COMPLETION RATE
2.0%
CLICK-THRU RATE

8. WEEKLY CRAVINGS CREATE/ORIGINAL SERIES SPONSORSHIP OPPORTUNITIES:
ENTERTAINMENT/COMENTARY SERIES
SPONSORSHIP OPPORTUNITIES:
SECTION TAKEOVER
BANNERS/CO-BRANDS
PRE-ROLL
TITLE CARD INTEGRATION
SHOUT OUTS
SECTION TAKEOVER
BANNERS/CO-BRANDS
PRE-ROLL
TITLE CARD INTEGRATION
SHOUT OUTS
SECTION TAKEOVER
BANNERS/CO-BRANDS
PRE-ROLL
TITLE CARD INTEGRATION
SHOUT OUTS
SECTION TAKEOVER
BANNERS/CO-
PRE-ROLL
TITLE CARD INTEGRATION
SHOUT OUTS
SECTION TAKEOVER
BANNERS/CO-BRANDS
PRE-ROLL
TITLE CARD INTEGRATION
SHOUT OUTS
SECTION TAKEOVER
BANNERS/CO-BRANDS
PRE-ROLL
TITLE CARD INTEGRATION
SHOUT OUTS
SECTION TAKEOVER
BANNERS/CO-BRANDS
PRE-ROLL
TITLE CARD INTEGRATION
SHOUT OUTS

9. BRANDED VIDEO ORIGINAL, ENGAGING, & ENTERTAINING BRANDED CONTENT
CREATE/BRANDED VIDEO
BRANDED VIDEO
A DIVERSE LINEUP INCLUDING:
ORIGINAL,
ENGAGING,
& ENTERTAINING
BRANDED CONTENT

10. SUMMER NIGHTS CLIENT: MALIBU BLACK RUM CAMPAIGN TYPE: VIDEO SERIES HUB
CREATE/BRANDED VIDEO
SUMMER NIGHTS
REALITY SHOW SERIES
CLIENT:
MALIBU BLACK RUM
CAMPAIGN TYPE:
VIDEO SERIES HUB
FEATURES:
VIDEO SERIES
USER POLL
TALK BIG WIDGET
ASK A QUESTION
VIDEO SERIES
USER POLL
TALK BIG WIDGET
ASK A QUESTION
VIDEO SERIES
USER POLL
TALK BIG WIDGET
ASK A QUESTION
VIDEO SERIES
USER POLL
TALK BIG WIDGET
ASK A QUESTION
VIDEO SERIES
USER POLL
TALK BIG WIDGET
ASK A QUESTION
VIDEO SERIES
USER POLL
TALK BIG WIDGET
ASK A QUESTION

11. 1MIL+ 250K+ 20K+ PERFORMANCE HUB VIEWS SYNDICATED VIEWS FACEBOOK
CREATE/BRANDED VIDEO
PERFORMANCE
MALIBU SUMMER NIGHTS
1MIL+
HUB
VIEWS
250K+
SYNDICATED
VIEWS
20K+
FACEBOOK
SHARES

12. 78K+ 3.5MIN PERFORMANCE USER INTERACTIONS AVG. TIME ON SITE
CREATE/BRANDED VIDEO
PERFORMANCE
MALIBU SUMMER NIGHTS
78K+
USER
INTERACTIONS
3.5MIN
AVG. TIME
ON SITE

13. EVENT COVERAGE LIVE, INTERACTIVE, & ENGAGING COVERAGE
CREATE/LIVE EVENTS
EVENT COVERAGE
LIVE EVENTS / OFFLINE CAMPAIGNS
LIVE,
INTERACTIVE,
& ENGAGING
COVERAGE

14. NON-STOP NOS CLIENT: NOS CAMPAIGN TYPE: LIVE VIDEO HUB
CREATE/LIVE EVENTS
NON-STOP NOS
LIVE RECORD-BREAKING ATTEMPT
CLIENT:
NOS
CAMPAIGN TYPE:
LIVE VIDEO HUB
FEATURES:
LIVE STREAMING VIDEO
CUSTOM VIDEOS
CUSTOM EVENT COVERAGE TENT
MOBILE BILLBOARDS
TWITTER STREAM
BRANDED SWAG
LIVE STREAMING VIDEO
CUSTOM VIDEOS
CUSTOM EVENT COVERAGE TENT
MOBILE BILLBOARDS
TWITTER STREAM
BRANDED SWAG
LIVE STREAMING VIDEO
CUSTOM VIDEOS
CUSTOM EVENT COVERAGE TENT
MOBILE BILLBOARDS
TWITTER STREAM
BRANDED SWAG
LIVE STREAMING VIDEO
CUSTOM VIDEOS
CUSTOM EVENT COVERAGE TENT
MOBILE BILLBOARDS
TWITTER STREAM
BRANDED SWAG
LIVE STREAMING VIDEO
CUSTOM VIDEOS
CUSTOM EVENT COVERAGE TENT
MOBILE BILLBOARDS
TWITTER STREAM
BRANDED SWAG
LIVE STREAMING VIDEO
CUSTOM VIDEOS
CUSTOM EVENT COVERAGE TENT
MOBILE BILLBOARDS
TWITTER STREAM
BRANDED SWAG
LIVE STREAMING VIDEO
CUSTOM VIDEOS
CUSTOM EVENT COVERAGE TENT
MOBILE BILLBOARDS
TWITTER STREAM
BRANDED SWAG

15. 1.5M+ 200K+ 10K+ NON-STOP NOS VIDEO VIEWS UNIQUE HUB VISITS SOCIAL
CREATE/LIVE EVENTS
NON-STOP NOS
LIVE RECORD-BREAKING ATTEMPT
1.5M+
200K+
10K+
VIDEO
VIEWS
UNIQUE
HUB VISITS
SOCIAL
SHARES

16. 5K+ 7:27 NON-STOP NOS LIVE TENT VISITS AVG MINS ON HUB
CREATE/LIVE EVENTS
NON-STOP NOS
LIVE RECORD-BREAKING ATTEMPT
5K+
7:27
LIVE TENT
VISITS
AVG MINS
ON HUB

17. DISTRIBUTION SOLUTIONS DISTRIBUTE/SOLUTIONS TARGET PRE-ROLL
BRANDED CANVAS
VIDEO OVERLAY
ANCHOR UNIT
CRAVE THIS! UNIT
BRANDED CANVAS
VIDEO OVERLAY
ANCHOR UNIT
CRAVE THIS!

18. BRANDED CANVAS DISTRIBUTE/BRANDED CANVAS SINGLE OR MULTI VIDEO
BRANDED ENVIRONMENT
“SNACK” VIDEO CLIP
SOCIAL FEATURES

19. VIDEO OVERLAY DISTRIBUTE/VIDEO OVERLAY APPEARS ON ARRIVAL
SINGLE OR MULTI VIDEO
BRANDED ENVIRONMENT
SOCIAL FEATURES

20. ANCHOR UNIT DISTRIBUTE/ANCHOR UNIT INTERACTIVE INTRO
SINGLE OR MULTI VIDEO
BRANDED ENVIRONMENT
SOCIAL FEATURES

21. CRAVE THIS! SYNDICATION WIDGET MULTIPLE VIDEOS IMAGE GALLERY ARTICLES
DISTRIBUTE/CRAVE THIS! WIDGET
CRAVE THIS!
SYNDICATION WIDGET
MAIN FEATURES:
MULTIPLE VIDEOS
IMAGE GALLERY
ARTICLES
POLL
SOCIAL INTEGRATION
GOOGLE ANALYTICS

22. DISTRIBUTE/CRAVE THIS! WIDGET
MULTIPLE SITES
SYNDICATED CONTENT
ARTICLES
RSS FEED
POLL

23. ACTIVATE/RELEVANT VIDEOS, RELEVANT EVIRONMENTS
MULTIPLE SITES
SYNDICATED
BRANDED CANVAS
ANCHOR UNIT
CRAVE THIS!

24. 1:25 60M+ 4M+ AD TO CONTENT RATIO VIDEO STREAMS UNIQUE VIDEO VIEWERS
ENGAGE/THE CRAVE NETWORK
1:25
AD TO
CONTENT RATIO
60M+
VIDEO
STREAMS
4M+
UNIQUE
VIDEO VIEWERS
SOURCE: COMSCORE Q4 2011

25. 70% MALE 60% 18-34 $60K+ HOUSEHOLD INCOME AGES ENGAGE/THE CRAVE VIEWER
SOURCE: COMSCORE Q4 2011

26. 10+VIDEOS 15+ MINUTES 654x PER VIEWER PER VIEWER MORE LIKELY TO SHARE
ENGAGE/THE CRAVE VIEWER
10+VIDEOS
PER
VIEWER
15+ MINUTES
PER
VIEWER
654x
MORE LIKELY TO SHARE
VIDEOS OVER SOCIAL MEDIA
SOURCE: COMSCORE Q4 2011