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Dell EMC Networking “The Market Disruptor”

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Presentation on theme: "Dell EMC Networking “The Market Disruptor”"— Presentation transcript:

1 Dell EMC Networking “The Market Disruptor”
Mark Pearce EMEA Director Channel Networking June 9th 2017 Networking Solutions for the Future-Ready Enterprise <Introduce yourself> It’s an exciting time for our company. Dell and EMC have combined as one. So, I’d like to discuss what’s happening in our industry today, and what our new company is doing to help customers transform for the future, unlike any of our peers in the industry. We exist for a singular reason: to create technologies that enable human progress. We are committed to bringing technology innovation to people everywhere and organizations of all types and sizes, so they can transform and thrive in the digital economy. This is the Dell EMC Advantage, which is all about what we’re doing to address modern-day challenges—and the unique ways in which we design solutions to solve them.

2 The Network

3 DELL EMC Networking Innovations & Thought Leadership
2011 C 2012 2013 2014 Data center chassis bottleneck Active Fabric Open Automation Framework East-west traffic optimization MXL/IOA for M1000e Simplified fabric management Active Fabric Manager Network programmability SDN – a choice In-rack convergence S5000/S6000 ToRs Enterprise mobility Modernized campus portfolio Choice & Open Networking S4810-ON 10G switch and Cumulus Networks Partnership with Big Switch Networks Partnership with Midokura Partnership with VMware Active Fabric Controller Open Networking Submission of Switch Abstraction Interface (SAI) to Open Compute Project with Microsoft S3048-ON 1G , S4048-ON 10G and Z9100-ON 100G Partnership with Pluribus and IP Infusion Campus Transformation C9000 Next Gen Chassis Announced OS10 S4048T-ON 10GBaseT, S6010-ON 10/40G OS10 Open Edition integration into OCP Software for Open Networking in the Cloud (SONiC) & Linux foundation OpenSwitch Dell EMC HiveManager 2015 2016 2017 OS10 Enterprise edition GA S5100-ON, Multi rate 25G, S4100-ON series inc FC & FCoE N3132PX-ON and N2128PX-ON 2.5/5G POE+ N1100 stackable switches

4 Dell EMC Networking Platforms
Fabric Spine Top-of-Rack/Leaf Blade IO Fibre Channel MXL/IOA for M1000e FN-IOM for FX2 Z-Series S-Series Brocade Connectrix Purpose-built 40/100GbE fabric switches for modern data center architectures Optimized for cost-effective non- blocking performance Complete connectivity— 1/10/25/40/50/100GbE plus Fibre Channel Optimized for diverse virtualization and SDN environments 10GbE & 40GbE I/O solutions for M1000e & FX2 deployments Optimized for east-west traffic patterns with native local switching capabilities Multi-generation 8Gb/16Gb/32Gb best of breed FC switches Optimized for deployments with blade, fixed, Director , and extension switches Campus Core Access/Aggregation Wireless HPC C-Series N-Series & X-Series H-Series Mellanox Aerohive Modular 1/10/40G switching platform Directed Network software to simplify management and operations 1/10GbE & PoE/PoE+ options Enterprise-class layer 2 & layer 3 features Central or locally managed, CLI or GUI Comprehensive HPC connectivity solution with Omni-path and infiniBand Best cost-effective HPC solutions Best-in-class ac wireless APs Central, locally or cloud managed

5 EMEA Networking in FY18 – A $7.97B TAM

6 385% -32% The Need For SPEED $8m $47m $1,1b $5,6b $13,5b $21,5b $28b
Growth in 100GbE ports -32% Decline in 100GbE ASP $8m $47m $1,1b $5,6b $13,5b $21,5b $28b 2014 2015 2016 2017 2018 2019 2020 Source: Dell’oro

7 Software Defined Everything
2017 SDN LAN market to grow 63% every year $15,6b market by 2020 2017 is the tipping point < 2015 2016 Vision POC Production

8 Security Remains Top of Mind
CLOUD DATA Cloud industry forecast to grow >20% whilst most security policies still based on simple SSL encryption 50% OF ALL IT SPENDING BY 2018 RANSOMWARE Prepare to be exploited in 2017 as criminal gangs rush to make the most of this lucrative business 165% RISE HACTIVISM More people will take justice into their own hands, leaking info or carrying out DDOS attacks against perceived enemies 3 BILLION RECORDS BREACHED MOBILE MALWARE A steep rise in malicious apps will threaten all mobile device users and their data as entry barriers to app development decrease 20 MILLION BAD APPS COMPLIANCE Cybercrime damages will cost the world $6 Trillion by General Data Protection Regulation (GDPR) it comes into force May 2018 $1 TRILLION IT SECURITY SPEND RISE OF THE BOTS IOT devices that can lock, monitor or have access to your data will become prevalent binging a new breed of vulnerabilities with them 50 BILLION DEVICES Security will drive almost every decision. Based on the recent track record for security (even if you just focused on the compromises between Yahoo and the 2016 US election), this issue is on everyone’s mind. For 2017 we believe that almost every networking purchase decision is going to have an associated security aspect. More importantly, security may become a driver for SDN adoption. Businesses that need to have a more flexible security apparatus may make the plunge into SDN and NFV to achieve that greater level of flexibility as they try to stay ahead of the looming threats. Any vendor not leaning into the security benefits of their product will find it harder to get through the door for most opportunities.

9 Today’s Enterprise Requires A Modern Network
80s/90s Dominated by proprietary mainframe computing architectures. Networking systems needed only to connect systems and share data to end-user terminals and workstations 90s/2000s Evolution of client-server computing, standardisation and consolidated infrastructures, Ethernet became the dominant client-server network topology. Customers looking for new approaches and systems, built from the ground up to meet demands of virtualisation, convergence and the cloud. Driving towards web scale efficiencies and operational benefits without the associated costs

10 The New Demands On Networking
Market forces and trends are placing new demands on the network in the data center and across the campus The speed of change is for ever increasing Time it took to reach 50 million users: Radio – 38 yrs Television – 13 yrs Internet – 4 yrs Facebook – 3.5 yrs Instagram – 6 months Angry Birds – 35 days

11 NETWORK AGILITY 1994 2017 Terminal Protocol: Telnet
Not Much has Changed in the Last 20 Years 1994 2017 Terminal Protocol: Telnet Terminal Protocol: SSH I’ve been in the Networking & Tool Industry for the last 15 years.. This slide makes me stop and think.. How much has “Networking” really changed in the last 20 years. -Today we use SSH vs. Telnet -How much more than that really changed?

12 The Networking Industry Is At An Inflection Point
Mainframe Era 80s/90s Dominated by proprietary mainframe computing architectures Client-Server Era 90s/2000s Evolution of client-server computing, Ethernet became the dominant network topology Virtual (Software Defined) Era Built from the ground up to meet demands of virtualisation, convergence and the cloud. Driving towards web scale efficiencies and operational benefits without the associated costs 80s/90s Dominated by proprietary mainframe computing architectures. Networking systems needed only to connect systems and share data to end-user terminals and workstations 90s/2000s Evolution of client-server computing, standardisation and consolidated infrastructures, Ethernet became the dominant client-server network topology. Customers looking for new approaches and systems, built from the ground up to meet demands of virtualisation, convergence and the cloud. Driving towards web scale efficiencies and operational benefits without the associated costs These are the four fantastic members of a datacenter: Servers were the first revolution moving to X86 platforms. Today, are very efficient and if they are from DELL, using technologies like Fresh air, they can run in very hot environments (30º C-37º). Hypervisors are very stable today and no one could think about datacenters without thinking about virtualization, they are very flexible and can extend and shrink in a fast and easy way. The Next step in evolution has been Storage. The relationship between hypervisors and storage is much closer. Hypervisors can manage storage in a native way, and in most cases today the storage is transparent for administrators. Now we can also define Storage by software creating a new terminology called SDS (software defined storage) But what about networking. Yes, we have a very stable platform, also very robust, but integration with the other members was almost inexistent. If we want to create a faster and more capable datacenter, we need to change this ”monolithic

13 Open Networking and IT transformation Where we’ve come from, where we’re going
Data Center Transformation Unix, x86 servers Virtualization, automation Platform 1 Mainframe computing Platform 2 Server computing Platform3 Cloud computing Proprietary Networking Open Networking Dumb terminals Client computing Mobile computing Dumb terminal Desktops & laptops Tablets & smartphones Unix workstations, x86 desktops Laptops, smartphones, Wi-Fi, 3G/4G Workforce Transformation

14 Open Networking means unprecedented choice
WAN, MPLS/VPLS functionality Feature-rich L2/L3 Campus networking OS6 Plug-and-play Branch/ SMB networking OS3, OS6 SDN fabric & network tapping solutions Data Center fabric & in-rack switching Linux on the switch, unified server, network management OS9, OS10 Virtualization-centric fabric optimized for Nutanix, Big Data, VDI

15 DELL EMC Networking – Extending Open Networking Boundaries Leverage open, innovative and best-of-breed solutions Enable Choice Unlock new & broader capabilities of network hardware Drive down the economics with standardised hardware Capture fast moving merchant silicon innovation Simplify support, sparing, logistics and re-use Shortened time to market of new capabilities + + + + + + + + + + + + + While having choice helps a company in the procurement department, it also has a fairly profound impact on the overall bottom line because it adds a degree of agility to how a business approaches new opportunities. With more flexibility and choice, new networking resources can be deployed faster and changed quickly as business needs change. It is frustrating to hear businesses talk about how it takes them only a few hours to deploy a new server

16 Open Networking means radical economics
Agile, Scalable, Manageable: Open NW brochure The Path is Open to Software Defined Networking: e-book The Economic Advantages of ON and Customer Choice

17 Dell EMC Networking – The Market Innovator
CHALLENGERS LEADERS “Dell is a top-four player in the DC networking space…….and has grown revenue at above-market rates in the past year. Dell has been the most innovative and disruptive mainstream data center networking vendor in the market over the past 12 months”…Gartner Magic Quadrant May 2015 “Dell continues to strongly push its "open" strategy, with noticeable growth in sales …. resulted in Dell's unit shipments increasing by 5.6% during We expect Dell to become a stronger force with enterprise customers, with the opportunity to deliver more complete and varied converged solutions to the market.” …Gartner Magic Quadrant May 2016 Cisco Brocade Juniper Arista Networks HPE Huawei Dell 2016 Dell 2014 New H3C Dell 2015 Extreme ABILITY TO EXECUTE Dell 2013 VMware NEC Lenovo Avaya NICHE PLAYERS VISIONARIES COMPLETENESS OF VISION As of May 2016

18 Networking Solutions For The Future Ready Enterprise
Today’s applications call for new thinking about network architecture. Based on open standards, Dell EMC networking solutions free you from outdated proprietary approaches. Our “future-ready” networking solutions help you; Improve network performance Lower network costs Remain flexible to adopt new innovations Take control of your networks future and learn how Dell EMC’s strategy for open networking can dramatically transform your business #1 Innovator in DC Networking (Gartner) #2 #3 In Blade Networking (Dell’Oro 2016) In Enterprise Networking (EMEA/Dell’Oro 2016)

19 THANK YOU ‘The world’s most innovative, disruptive & visionary networking vendor…Gartner 2015


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