1. Attracting Industry Participants to Our Conferences
Project 28 Report
Attracting Industry Participants to Our Conferences
June 2010 T&C Board Meeting
For Computer Society Internal Use Only

2. For Computer Society Internal Use Only
Project Goals
Identify needs (value-add) of potential Industry participants that can be integrated into current CS conference infrastructure
Provide more venues and opportunities for Industry authors and participants
create Intellectual Property in CSDL / Xplore
Provide more relevant IP of immediate use by commercial organizations
Share existing best practices of Industry workshops and tracks with both TC and their sponsor Conference Steering Committees (CSC); practices such as peer-review and CSDL publications
Experiment with Industry leadership roles in each TC to jump-start Industry workshops and tracks; add new Industry leadership position on the Conference Organizing Committee
Technical Co-sponsor existing successful Industry conferences such as SSTC or ASQ Software Division or IPQC conferences
Attract more Industry members into CS & Technical Committees (TC)
June 2010 T&C Board Meeting
For Computer Society Internal Use Only

3. For Computer Society Internal Use Only
Project Goals
Identify needs (value-add) of potential Industry participants that can be integrated into current CS conference infrastructure
Provide more venues and opportunities for Industry authors and participants
create Intellectual Property in CSDL / Xplore
Provide more relevant IP of immediate use by commercial organizations
Share existing best practices of Industry workshops and tracks with both TC and their sponsor Conference Steering Committees (CSC); practices such as peer-review and CSDL publications
Experiment with Industry leadership roles in each TC to jump-start Industry workshops and tracks; add new Industry leadership position on the Conference Organizing Committee
Technical Co-sponsor existing successful Industry conferences such as SSTC or ASQ Software Division or IPQC conferences
Attract more Industry members into CS & Technical Committees (TC)
Identify needs (value-add) of potential Industry participants that can be integrated into current CS conference infrastructure
Provide more venues and opportunities for Industry authors and participants
create Intellectual Property in CSDL / Xplore
June 2010 T&C Board Meeting
For Computer Society Internal Use Only

4. What Do Industry Participants Look For in a Conference?
Immediate return on investment
What can I bring back to my workplace that I can use in my job tomorrow?
How can I make the business case to my management regarding business value received?
Tools, Toys, and Technology Exposure
Exhibitor (Presenter) demonstrations
Swag
Exposure to cutting edge technology
Attractive venue
Notable keynoters
Lightweight submission/review process
Presentations vs. papers
June 2010 T&C Board Meeting
For Computer Society Internal Use Only

5. What Issues Cause Industry Participants To Go Elsewhere?
Foreign Travel
For US-based participants, very difficult to justify international travel
For Non-US-based participants, potential visa issues
Competition with disciple/domain specific practitioner conferences, e.g.
STARWEST (Testing)
JAVA Symposium
QUEST (Software Quality)
Heavyweight submission/review process
June 2010 T&C Board Meeting
For Computer Society Internal Use Only

6. For Computer Society Internal Use Only
Some Small Successes – CP 2010, IEEE Computing Professionals Conference
April 2010, at ETS in Montreal, Canada
Three keynote presentations
Ten practitioner presentations
Three workshops
Industrial Software Evolution and Maintenance Processes (WISEMP)
Gaming Technology Standards
Professional Development of IT
Lightweight submission/review process
Some small failures
Conference venue
Timing coincided with two other major software engineering conferences
The ash cloud
June 2010 T&C Board Meeting
For Computer Society Internal Use Only

7. For Computer Society Internal Use Only
Project Goals
Provide more relevant IP of immediate use by commercial organizations
Share existing best practices of Industry workshops and tracks with both TC and their sponsor Conference Steering Committees (CSC); practices such as peer-review and CSDL publications
Experiment with Industry leadership roles in each TC to jump-start Industry workshops and tracks; add new Industry leadership position on the Conference Organizing Committee
Technical Co-sponsor existing successful Industry conferences such as SSTC or ASQ Software Division or IPQC conferences
Identify needs (value-add) of potential Industry participants that can be integrated into current CS conference infrastructure
Provide more venues and opportunities for Industry authors and participants
create Intellectual Property in CSDL / Xplore
Provide more relevant IP of immediate use by commercial organizations
Share existing best practices of Industry workshops and tracks with both TC and their sponsor Conference Steering Committees (CSC); practices such as peer-review and CSDL publications
Experiment with Industry leadership roles in each TC to jump-start Industry workshops and tracks; add new Industry leadership position on the Conference Organizing Committee
Technical Co-sponsor existing successful Industry conferences such as SSTC or ASQ Software Division or IPQC conferences
Attract more Industry members into CS & Technical Committees (TC)
June 2010 T&C Board Meeting
For Computer Society Internal Use Only

8. For Computer Society Internal Use Only
Some Small Successes – US DoD Systems and Software Engineering Technology Conference
IEEE S2ESC/TCSE track since 1998
Technical Co-Sponsorship since 2008
The first non-government co-sponsor in the 22-year history of the conference
CSDP/CSDA training and exam offered as part of the conference
June 2010 T&C Board Meeting
For Computer Society Internal Use Only

9. For Computer Society Internal Use Only
Project Goals
Identify needs (value-add) of potential Industry participants that can be integrated into current CS conference infrastructure
Provide more venues and opportunities for Industry authors and participants
create Intellectual Property in CSDL / Xplore
Provide more relevant IP of immediate use by commercial organizations
Share existing best practices of Industry workshops and tracks with both TC and their sponsor Conference Steering Committees (CSC); practices such as peer-review and CSDL publications
Experiment with Industry leadership roles in each TC to jump-start Industry workshops and tracks; add new Industry leadership position on the Conference Organizing Committee
Technical Co-sponsor existing successful Industry conferences such as SSTC or ASQ Software Division or IPQC conferences
Attract more Industry members into CS & Technical Committees (TC)
Attract more Industry members into CS & Technical Committees (TC)
June 2010 T&C Board Meeting
For Computer Society Internal Use Only

10. For Computer Society Internal Use Only
A Simple Survey
Which of your conferences currently has an industry/practitioners track?
By conference, what percentage of your submitters are from industry?
By conference, what percentage of your attendees are from industry?
Do you have industry sponsors for any of your conference events?
Do you have a commercial exhibitors for any of your conferences?
June 2010 T&C Board Meeting
For Computer Society Internal Use Only