1. PIE Mapping - Freight in the City
With live data collection and intelligent routing we help lorry drivers navigate the city to a create a cleaner and quieter environment
Freddie Talberg
Founder & CEO
Pie Mapping

2. Innovation led - PIE Mapping
Night-time & Week-end HGV Routing
Last Mile
Logistics - Cash
Enterprise Line-haul System
Real Time Journey Planners
Construction
Logistics
Routing Service

3. Check Out Challenge Ken Horn Wincanton for Tesco
LLCS – does create problems for timed delivery (as a 24/7 transport operation)
Particular Concern – Distance required to travel to avoid violating LLCS
Impact to Tesco/Wincanton: deliver times, more: fuel/driver costs & emissions

4. Pie Mapping – Legacy for Freight in the City
London Lorry Control Scheme
Vehicles > 18t
Weekdays 9pm – 7am, Weekends from 1pm Saturday

5. Tesco Wimbledon Esso Express
Complex rules yet simple route selection – Wasted Miles
Tesco Tooting
Esso Express
Tesco Wimbledon Esso Express
23 Mile Diversion

6. Tesco Wimbledon Esso Express
Complex rules/network - accurate, better management
Tesco Tooting
Esso Express
Tesco Wimbledon Esso Express
+/-0.9 Km
Tolerance to ERN
Sequencing
Updates to the ERN

7. London Lorry Route Approver – Intelligent Routing
Road Restrictions

8. Planned Closures London Lorry Route Approver – Intelligent Routing
Hackney Half Marathon 7am to 2pm on 10th May
Planned Closures

9. Tesco Wimbledon Esso Express
Tesco Wincanton – Pie Mapping Route Compliance
Tesco Tooting
Esso Express
Tesco Wimbledon Esso Express
23 miles saved
80% Reduction in:
Fuel costs
Labour costs
Vehicle maintenance
Carbon Emissions and
Noise Pollution

10. Check Out Challenge – Ken Horn Feedback
“Convinced in my mind that Pie Mapping solution would assist us”
“I did have reservations as did my Senior Management”
“ In the first week it was clear issues were unfounded”
Reservations:
cost of system & showing return to operations
my other systems & tools – Driver guidance system
“A total of almost 100 routes have been approved through PIE and mileage has been drastically reduced on almost every route. The knock on effect from this is reduced fuel costs, driver wages running costs and, most of all, reduced emissions. Since the start of the trial in the first depot in August, estimated savings so far exceed £50,000. As our delivery schedule is very complex, more routes are added on a daily basis, and therefore the savings will surely increase”
Ken Horn - Wincanton for Tesco
What happened:
Set up within 1 day
>100 routes on system now
Mileage reduce dramatically almost for every route
Started in August saving so far >£50K
Complex schedules & now adding routes daily
Whole fleet covered
Zero PCNs

11. Take aways Freight Operator Users 558, Login last week: 211
- For Freight in City
- For Night-time & Weekend
- Need Intelligent Routing to drive efficiencies
- London Councils – still exist – there will be more regulation to manage
Freight Operator Users 558, Login last week: 211
Vehicles Registered: 4.5K, Routes generated: >29K
Zero PCNs

12. Pie Mapping Freddie Talberg London Freight Team: Founder & CEO
With live data collection and intelligent routing we help lorry drivers navigate the city to a create a cleaner and quieter environment
Case Study hand-outs
Pie Mapping
London Freight Team:
Robyn Potter
Oliver Gompertz
Stevin Baptiste
Freddie Talberg
Founder & CEO
Pie Mapping
Moorgate - London