1. THE
STORY

2. PREFACE
Article. Photo. Video. Advertorial. Blog. Post. Tweet. Statesman Media is in the storytelling business every day.
Today, the No. 1 media company in Central Texas is going to share its story and demonstrate how it can effectively tell yours.

3. SETTING THE SCENE 653,020 40% OF AUSTIN DMA ADULTS
Founded in 1871, the Austin American-Statesman has evolved from its newspaper foundation to become Statesman Media. The Central Texas media company’s portfolio of print and digital products is at readers’ fingertips anytime, anywhere.
The Statesman Media team is a professional group of media-savvy individuals who know the market and how best to reach Austinites.
Window World Austin
Steve Perry, VP Owner
REACH IN A TYPICAL WEEK
Source: Scarborough Research R2 2016
653,020
AUSTIN ADULTS
40% OF AUSTIN DMA ADULTS
Source: Scarborough Research R2 2016

4. THE POWER OF PRINT $21.6 BILLION 35% OF THE MARKET BUYING POWER
Extra, extra read all about it, indeed! While Statesman Media is moving at the speed of digital, the print editions of the Austin American-Statesman, Austin Community Newspapers and Shopping Today continue to be in demand and deliver an audience that makes headlines.
 Average daily circulation of more than 100,870*
 Average Sunday circulation of more than 124,000*
 446,580 weekly print readers**
AUSTIN COMMUNITY NEWSPAPERS
 Award-winning publications in Bastrop, Smithville, Westlake, Lake Travis, Round Rock and Pflugerville
 75,870 readers*
 A free Spanish-language weekly publication
 41,430 readers in the past 6 months
*Source: AAM Audit, 12 months ending Dec. 31, 2015
**Source: Scarborough Research R2 2016
$21.6 BILLION 35% OF THE MARKET BUYING POWER
STATESMAN MEDIA PRINT READERS CONTROL
Source: Scarborough Research R2 2016

5. TAPPING INTO DIGITAL 27.8 MILLION THE NUMBER OF MONTHLY PAGE VIEWS FOR
Though its roots reach back more than 140 years, Statesman Media has embraced multiple ways to reach readers wherever they are — from wired sites statesman.com and austin360.com to the Austin American-Statesman ePaper for all devices and Breaking News for smartphones.
27.8 MILLION
THE NUMBER OF MONTHLY PAGE VIEWS FOR
ALL STATESMAN DIGITAL PRODUCTS/PLATFORMS
STATESMAN NETWORK
SOCIAL
STATESMAN
FACEBOOK
253,000
TWITTER
240,000
INSTAGRAM
18,000
MYSTATESMAN
61,000
3,000
AUSTIN360
228,000
202,000
41,000
BEVO BEAT
14,000
6,000
ALL AAS PRODUCTS
STATESMAN
PAGE VIEWS
27,890,724
7,035,636
VISITS
6,351,250
3,048,826
UNIQUE BROWSERS
3,437,248
1,640,786
AUSTIN360
MYSTATESMAN
1,395,596
1,855,680
661,723
1,365,412
487,449
830,680
HOOKEM
512TECH
871,901
239,456
629,732
165,901
343,455
154,352
STATESMAN LIVE
EPAPER
715,580
15,622,801
175,884
489,814
13,469
117,095
Source: Omniture SiteCatalyst Jan 2016-Dec 2016 monthly avg

6. RESEARCH THAT COUNTS
Statesman Media’s research team uses deep market knowledge and premier data tools that add up to key insights and effective marketing strategies
for advertisers.
The Statesman has been a great partner for us in terms of helping us define our customers via their research team and build out smart strategies for our marketing plans.
The Long Center
Tony Jilek, VP of Marketing
MARKET INFORMATION
What a specific geographic area looks like
MAPPING
What your current or potential customer
base looks like geographically
STATESMAN AUDIENCE
Who our audience is and how we
reach the market
COMPETITIVE MEDIA
Our reach compared to other media’s
reach
PRIMARY RESEARCH
A deeper understanding from your
current or potential customers through surveys, focus groups and more
CUSTOM RESEARCH
A comprehensive analysis of a custom
audience or area to help you better understand how to drive success
TARGET AUDIENCE
The specific target demo or audience most
likely to buy your product or service

7. RIGHT ON TARGET: Digital Products
Take aim at your desired audience with the variety and accuracy
of Statesman Media’s digital products.
STATESMAN.COM
& AUSTIN360.COM
#1 local news and entertainment websites
in Austin. The largest mobile and social audience of any local media company in the market.
SEO
 Onsite and offsite optimization for
long-term visibility
 Tactical keyword selection integrated into a content and link-building strategy
STATESMAN LIVE
The free app that puts mobile users in
control of the news they want to read, save and share by offering personalization and real-time news, all in an intuitive and visually engaging experience.
SEM/PPC
 Fast delivery of PPC campaigns for
qualified leads
 Reach prospective customers as they search for your products and services through first-page placement across search engines.
AUSTIN360 APP
Grub. Drinks. Music. Flicks. The Austin360
app is the one-stop app for what Austinites want to do, when they want to do it.
AUDIENCE EXTENSION
 Partnerships with over 1 million premier
websites allows marketers to reach their best prospects
 Mobile Precise Fencing combines location targeting with behavior to maximize campaign ROI.
YAHOO!
 Geo and behavioral targeting
throughout the U.S. and Canada
 Premium native online display formats with multi-platform delivery
RETARGETING
Appear on high-exposure branded sites by
serving your ads to your ideal prospects: those who have already visited your website.

8. STATESMAN.COM AUSTIN360.COM
THE VIEW FROM THE TOP
STATESMAN.COM AUSTIN360.COM
To be in the know and know where to go, Austinites tap into the Statesman’s news and entertainment websites.
STATESMAN.COM:
3 million visits and
7 million page views
MYSTATESMAN.COM:
1.3 million visits and
1.8 million page views
AUSTIN360.COM:
661,700 visits and
1.3 million page views
HOOKEM.COM:
629,700 visits and
871,900 page views
512TECH.COM:
165,900 visits and
239,400 page views
Source: Omniture SiteCatalyst Jan 2016-Dec 2016 monthly avg

9. AUSTIN360 APP Find. Share. Go.
The Austin360 app highlights content from Austin360 and austin360.com and makes it actionable, sharable and a dynamic platform to connect with consumers.
FOOD
Sweet or savory, stand-up or
sit-down, noon or night, users can satisfy their local-cuisine cravings with the tasty app that delivers.
MUSIC
From acoustic to zydeco, users
can set the live-music stage for the week with the app that doesn’t miss a beat.
DRINK
The city’s cup runneth over with
beverages that hit the spot. Users can find their happy with the app that sets the bar high.
MOVIES
Whether buttery blockbuster or
serious art-house, users can pick their flick with the app that’s the ticket to the big picture.

10. Ad Network Behavioral Targeting
ZEROING IN:
Ad Network Behavioral Targeting
An online marketing service that infers the specific interests of consumers based on their online activities.
Leveraging a set of sophisticated proprietary algorithms informed by searches, ad interactions and content consumed, Ad Network Behavioral Targeting enables marketing messages to be targeted to a very specific audience at scale.

11. THE SEARCH IS ON: SEO
SEO (Search Engine Optimization) increases the visibility of your website and business listings within organic, non-paid search engine results.
Using proven optimization techniques, your business will rank higher in search results, generate quality leads and convert searches into sales.
 Maximize organic rankings via a content-centric approach
 Optimize directory listings

12. CLICKING INTO PLACE: SEM/PPC
SEM/PPC (Search Engine Marketing/Pay-Per-Click) is a fast and efficient way to ensure that your company is visible on search engine results.
Ads appear on the top and side of search engine results pages and have the added benefit of allowing you to pay only when users click on
your advertisement.
 Fast delivery of PPC campaigns, getting you qualified leads
 Reach prospective customers as they search for your products and services through first-page placement across search engines

13. BULLSEYE: Retargeting
Retargeting allows you to identify consumers who visit your website and deliver your message to them as they move on to other sites.
This strategy keeps your brand top of mind, encourages repeat visits and converts consumers who already have expressed interest in your products or services.

14. as project and account management.
DESIGNED FOR SUCCESS
Statesman Media knows there’s an art to creating results. Its in-house team offers a palette of full-service design, content and video production services as well
as project and account management.
We’ve used Statesman Media to help us with
creative design, printing and mailing services multiple times now. Each time, it is seamless from start to finish.
Stephanie Thomas, Automotive Marketing Consultant
CREATIVE APPROACH
It begins with a conversation. We learn
about your business and its current needs. Then to our drawing board we go, creating design, content and video
products that deliver results.
VIDEO APPROACH
Our team of talented videographers
begins by stepping from behind the camera to focus on getting to know your business. Once they learn its unique story, they expertly determine how to tell it in an engaging way.
CONTENT MARKETING
Spread the word with original content
that consumers find relevant and valuable.

15. Print Products/Platforms
PAGE-TURNERS:
Print Products/Platforms
AUSTIN COMMUNITY NEWSPAPERS

16. 727,695 PAY FOR A COPY OF THE STATESMAN
THE GO-TO SOURCE:
We interrupt our regularly scheduled programming to bring you the following special bulletin: Page for page, the Statesman in print is a powerful advertising platform. This is not a test.
727,695 PAY FOR A COPY OF THE STATESMAN
TIMES A WEEK AUSTIN CHOOSES TO
THE PRINTED STASMAN BEATS
TOP RADIO AND TV STATIONS ONE TO ONE
Source: AAM Audit, 12 months ending Dec. 31, 2015

17. ENTERTAIN THE POSSIBILITIES:
Whether it’s a night on the town or a morning on the trail, Austinites like to get out and about. Reach them as they search for things to do, places
to go and people to see.
REACHES 2X
THE AUDIENCE
OF ANY OTHER LOCAL PRINT & ONLINE
ENTERTAINMENT COMBINATION
MORE THAN
350,530
LOCAL ADULTS READ
AUSTIN360 IN PRINT OR ONLINE IN A TYPICAL WEEK
Source: Scarborough Research R2 2016

18. REACHING THE FUTURE:
Austin’s growing Hispanic market is on the rise. Reach this diverse, vibrant population in a weekly Statesman publication that speaks exclusively to them.
¡ahora sí! is written and edited by a full-time, award-winning staff and delivers local, national, and international news and information in Spanish.
41,430 PUBLISHES THURSDAY
READERS IN THE PAST 6 MONTHS
Source: Scarborough Research R2 2016

19. AUSTIN COMMUNITY NEWSPAPERS
HITTING CLOST TO HOME:
AUSTIN COMMUNITY NEWSPAPERS
Make big news by reaching readers in Austin-area small towns through the award-winning Austin Community Newspapers.
THE BASTROP ADVERTISER: Thursday and Saturday
THE SMITHVILLE TIMES: Thursday
WESTLAKE PICAYUNE: Thursday
LAKE TRAVIS VIEW: Thursday
ROUND ROCK LEADER: Thursday and Saturday
PFLUGERVILLE PFLAG: Wednesday
78,870 print readers
8 in10 own homes
63% are married
46% are white collar
34% are college graduates
34% are age 35 – 54
41% report household income of $100k+
Average household income is $103,530
Source: Scarborough Research R2 2016

20. DRIVE MORE TRAFFIC: Statesman Cars
Reach active car enthusiasts and buyers in Statesman Cars every Saturday and watch your business pick up speed.
An average Saturday issue of the Statesman reaches 217,040 Austin adults (13%).
Source: Scarborough Research R2 2016

21. Statesman Homes OPEN THE DOOR TO MORE BUSINESS:
Statesman Homes, where Austinites turn to find the latest information on real estate, trends, neighborhoods and more, can provide a foundation of strong advertising for your business.
It’s delivered every Saturday to Statesman subscribers and available for pickup at area HEB locations throughout the week.

22. MAKE YOUR DAY:
Sunday
Reach readers as they unwind with the Sunday section, filled with homes, jobs and classifieds information in an engaging format.
An average Sunday issue if the Statesman reaches289,520 Austin adults (18%).
Source : Scarborough Research R2 2016

23. TARGETED SOLUTIONS
Whether in the bag, on the page or in the mail, targeted solutions by Statesman Media deliver customized results that stick.
Statesman Media provides not only state-of-the-art
production capabilities; it offers very competitive pricing and prompt, Personal service from true professionals who understand what I do.
Highland Lakes Weekly
John Hallowell, Editor
DIRECT MAIL
Precise household-specific targeting with turnkey mail services.
PRINT & DELIVER*
Custom-designed commercial printing delivered with any
Statesman Media product. Can also be targeted by ZIP code.
POLYBAGS*
Full-color or spot-color cover for any Statesman Media print
product by ZIP code.
TOTAL MARKET COVERAGE
Unduplicated, we reach more than 682,000 households in the
Austin area every Wednesday.
STICKY NOTES
Front-page and section-front exposure next to headlines.
*Minimum quantity of 10,000 per run for Polybags and Print & Deliver products.

24. SOLO DIRECT MAIL SERVICES OFFERED
Reach consumers with a custom-designed insert in a variety of formats that will meet your needs and budget.
SERVICES OFFERED
Strategy & Design
Profile /Modeling /Mapping
Data / List Selection /Segmentation
 Resident
 Consumer-compiled data with demographic and lifestyle selects
 Business data
 Specialty data (purchase, subscription, etc.)
Print Production
 Offset
 Digital color
Data Processing /Data Management / Data Hygiene
Complete Letter Shop and Mailing Services
Post-Campaign Response Analysis

25. DISTRIBUTION CIRCULATION:
The free Austin American-Statesman shopping guide is distributed in a branded polybag to highly desirable, non-subscriber households in Austin’s most sought-after ZIP codes with a preferred penetration of 60%.
DISTRIBUTION CIRCULATION:
40,427 opt-in circulation
ZIP CODES:
78613, 78664, 78681, 78746, 78749, 78745, 78748,
78660, 78641, 78642, 78729, 78750, 78759, 78758, 78753

26. POLYBAGS
Print your can’t-be-missed full-color or spot-color advertising message on the plastic bag
that contains the Austin American-Statesman.
AVAILABILITY:
Seven days a week, one per day.
Reservations are required.
TARGETING:
Can be targeted by ZIP code
IDEAL FOR:
Grand openings
Special sales events and announcements
Referring readers to your advertising inside

27. STICKY NOTES
For maximum visibility and impact, place your advertisement on the front page of the Austin American-Statesman,
Austin Community Newspapers or ¡ahora sí!.
An exclusive extra-wide adhesive system ensures your front-page ad reaches your customers.
TARGETING:
publication, section, zone, ZIP code
25,000 minimum

28. RED PLUM SHARED MAIL SATURATION
 Statesman/Red Plum is delivered to more than 727,000 households in the Austin area.
 It is delivered midweek to non-subscribers by the postal service.
 The Statesman can also deliver it to subscribers of your choice Wednesday-Sunday.
 Select subscribers, non-subscribers or both to reach up to 100% penetration without duplication in select Austin-area ZIP codes.

29. PARTNERING WITH THE TOP ACT IN TOWN
FORMULA ONE
October
One of the world’s most extreme and glamorous sporting races. Grand Prix weekend is held at the Circuit of The Americas.
 300,000 attendees
 Average male age: 25-44
 Many from outside of Texas
Rocking, running and taking flight, Statesman Media knows how to put on a show and shine the spotlight on advertisers.
AUSTIN360 AMPHITHEATER
March-September
Winner of Pollstar’s “Best New Major Concert Venue” award in 2013, the Amphitheater is Austin’s premier destination to see the world’s brightest stars.
 14,000 per concert
 77% are 18-54
 Average HH income : $88,300
 Half are married
STATESMAN CAP10K
Spring
Running in downtown Austin for more than 35 years, the popular local race is the largest 10K in Texas and seventh largest in the country.
 16,000 participants
 Average age: 38
 Average HH income : $78, 318
 Almost half are married
SOURCE: AAS AUDIENCE DEPT

30. STATESMAN MEDIA TOP 50 CLIENTS
From print products with unrivaled local reach and comprehensive digital services to customized products, including targeted solutions and sponsorship opportunities, Statesman Media is the complete media company package.
The Statesman has been an excellent partner of ours over the years and the reason is pretty clear: they excel when it comes to strategic marketing plans that deliver great results.
Bounce Marketing and Events
Aracely Gonzalez, Marketing Team Member
TOP 50 CLIENTS
HEB
SAFEWAY INC RANDALLS AAS MACYS
FRYS ELECTRONICS
KOHLS DEPARTMENT STORES SEARS PREPRINT AAS
ROGER BEASLEY MMG AUSTIN COVERT BASTROP
WALMART STORES INC DILLARDS AAS PRINT WALGREENS DRUG STORES JC PENNEY
BEST BUY STARCOM MEDIA AAS OFFICE DEPOT INC
STAR FURNITURE
NATURAL GROCERS BY VITAMIN C TARGET STORES INC
ROOMS TO GO ULTA SALON CVS PHARMACY FAMILY DOLLAR
MAC HAIK DODGE CHRYSLER JEEP HOBBY LOBBY
WEED CORLEY FISH NORTH AUSTIN COMMUNITY COLLEGE CAPITAL ONE
SETON FAMILY OF HOSPITALS PPD DEVELOPMENT MATTRESS FIRM
SOUTH POINT HYUNDAI LOWES
NATIONAL LAND PARTNERS LLC FIESTA MART INC
FACTORY MATTRESS COPENHAGEN IMPORTS INC A&BTV
CHAIR KING THE
ROGER BEASLEY CERT PREOWNED COVERT AUTO CO
HEMISPHERES LLC STEINMART
ACADEMY CORP VALASSIS TWIN LIQUORS
CABELAS SPECS LIQUOR
SAMS CLUB NOVUS VERIZON AAS
STATE FARM SOUTH CENTRAL J B GOODWIN
JOHN WILLIAM INTERIORS

31. A CAPITAL CITY
Deep in the heart of Texas, 2 million people call the Austin area home. The fastest- growing metro in the state moves to its own blended beat of artistry, entertainment and athletics as well as business, higher education and technology.
POPULATION: 2.1 million
Young, educated and affluent
HOUSEHOLDS: 824,710
30% of households have $100K+ income
MEDIAN INCOME: $64,275
#1 among Texas DMAs
EDUCATION: 37% with a college degree
DIVERSITY: 32% Hispanic
Source: Nielsen 2016

32. THIS IS HOW THEY’RE LIVIN’
For many residents and visitors, Austin ranks high. Check out how the capital city ranks within entertainment and lifestyle categories.
#1 for practicing yoga/pilates #1 for eating at a BBQ restaurant #1 for buying movie tickets online #2 for eating at a Mexican restaurant #2 for buying cultural arts tickets online #3 for attending dance/ballet performances #4 for attending rock concerts
#4 for buying music files online
#5 for drinking beer
#7 for buying books online
#8 for going to the movies
#8 for eating at an upscale restaurant
#8 for traveling by air for a vacation
#10 for doing volunteer work
Source: Scarborough Research Multi-market Study R1 2016, among 77 measured markets

33. ON THE RISE: HISPANICS WHO WHAT TAPPED IN
A blend of diverse communities and roots, Austin Hispanics are the fastest-growing segment of the population and have a buying power of $11 billion.
WHO
WHAT
TAPPED IN
There are 441,990 Hispanic adults age
18+, 27% of total adult population.
Austin Hispanic adult demographics:
87% are age 18-54
Median age of 35.5 is almost eight
years younger than the market
43% have some college
38% are white collar
42% have household income $50k+
Average income is $62,300 and is $16k under market average
57% have multi-income households
45% are married and 42% have children in the home
Jogging/running (37%)
Swimming (37%)
Attend movies (31%)
Visit theme parks (30%)
Attend pro sports events (29%)
This target is more likely than the market to attend the circus, play soccer, and visit
water parks.
Core Statesman media reaches 34% of
Austin’s Hispanic adults
20% have visited Statesman Media
websites in the past 30 days.
89% own smartphone.
They are more likely to use their phone for:
Watch free TV programs (167)
Movies (162)
Download media apps (155)
Job/employment search (152)
Listen to a local radio station (143)
57% own a tablet.
They are more likely to use their tablet for:
Coupons (225)
Download media apps (161)
Daily deals (153)
Travel reservations (122)
Consumer reviews (115)
29% have read a newspaper on a mobile
device.
Source: Scarborough Research R

34. OH, BABY BOOMERS! WHO WHAT TAPPED IN
Though eligible for retirement, Austin baby boomers aren’t slowing down. They’re enjoying sports, recreational activities and the arts.
WHO
WHAT
TAPPED IN
There are 459,500 Austin adults age
50-69, 28% of the adult population.
Austin Boomer demographics:
Median age of 58.9 is 15 years older
than the market
71% have some college
45% are white collar
65% have household income $50k+
Average income is $86,680, $7k over
market average
42% have multi-income households
62% are married and 14% have children in the home
16% are Hispanic
Gardening (51%)
Volunteer work (33%)
Swimming (31%)
Sewing & Crafts (24%)
Attend pro sports events (24%)
This target is more likely than the market to go hunting, attend high school sports
events and UT Performing Arts events.
Core Statesman media reaches 49% of the Austin Boomer population.
23% have visited Statesman Media
websites in the past 30 days.
79% own smartphone.
They use their smartphones for:
Coupons (83)
Weather (81)
Cable TV network site (77)
Medical (75)
Maps/GPS (74)
59% own a tablet.
They are more likely to use their tablet for:
Local/community events (155)
Traffic (141)
Photo processing/sharing (140)
Listen to a local radio station (138)
Restaurant information (135)
24% have read a newspaper on a mobile
device.
Source: Scarborough Research R

35. RICH WITH POSSIBILITY WHO WHAT TAPPED IN
Places to go, things to do and money to spend. One quarter of the
Austin market is affluent.
WHO
WHAT
TAPPED IN
There are 390,800 Austin adults that
Report household income at $100K+,
24% of adult population.
Demographics of Austin’s affluent:
70% are age 18-54
Median age of 46.7 is 3 years
older than the market
58% are college graduates
63% are white collar
83% are homeowners
63% have multi-income households
75% are married and 42% have children in the home
Swimming (50%)
Attend movies (39%)
Jogging/running (39%)
Volunteer work (38%)
Attend pro sports events (36%)
This target is more likely than the market to attend ZACH Theater events, go snow
skiing/snowboarding, and attend UT
basketball games.
Core Statesman media reaches 51% of
Austin’s affluent adults.
22% have visited Statesman Media
websites in the past 30 days.
95% own smartphone.
They are more likely to use their smart phone for:
Watch live sports (177)
Travel reservations (160)
National news (157)
Traffic (144)
Local news (136)
76% own a tablet.
They are more likely to use their tablet for:
Watch live sports (300)
Traffic (207)
Cable TV network site (181)
Local/community events (180)
Financial information/services (177)
40% have read a newspaper on a mobile
device.
Source: Scarborough Research R2 2016

36. KIDS STUFF WHO WHAT TAPPED IN
Forty-one percent of the Austin population have children in the home — no kidding.
WHO
WHAT
TAPPED IN
There are 609,615 Austin adults that
have children in the home, 37% of the
Adult population.
Demographics of adults with kids at home:
Nine in ten are age 18-54
Median age of 38.9 is 5 years
younger than the market
59% have some college
47% are white collar
61% have household income $50k+
Average income is $82,790, $4k over
market average
59% have multi-income households
68% are married and 62% are
homeowners
40% are Hispanic
Swimming (49%)
Jogging/running (39%)
Attend movies (35%)
Attend pro sports events (33%)
Visit theme parks (33%)
This target is more likely than the market to play soccer, visit the circus, and go to Sea
World.
Core Statesman media reaches 35% of
Austin adults that have children in the
home.
16% have visited Statesman Media
websites in the past 30 days.
93% own smartphone.
They are more likely to use their smart phone for:
Watch live sports (182)
Photo processing/sharing (135)
Listen to online music service (126)
Video clips (124)
Local/community news (124)
64% own a tablet.
They are more likely to use their tablet for:
Games (120)
Banking (111)
Watch paid TV programs (109)
Medical services/information (107)
Listen to a local radio station (106)
34% have read a newspaper on a mobile
device.
Source: Scarborough Research R