1. Iran National and Domestic DMS’s Analyses
Research About 10 Touristic Province Hotel’s Websites
- Evidences From Web - Nov/Dec 2006
By : J.Khalilzadeh

2. Content Abstract ( slides 3-4 ) . Introduction ( slides 5-12 ) .
Methodology ( slides ) .
Findings ( slides ) .
Conclusion ( slide 29 ) .

3. Abstract
The latest wonderful developments in field of information and communication technology and extended uses of web in all societies , ICT’s vast experience in leading and planning of tourism systems and communication facilitating between industry elements ; all of them cause that countries and companies don’t behave neutralized and look for opportunities to use most of this technology . It is impossible not to notice to influences of information technology in travel and tourism industry .
Developing virtual atmosphere , new competitions on market share and extended uses of IT in governmental and private organizations , emphasize analyzing Iran’s ICT situation .

4. Abstract
ICT’s role on cost of starting a business and new job descriptions and it’s affect on travelers decision making , turning to diversification strategy and etc , are some other influences of IT on pioneer industries such as tourism .
Iran touristy provinces hotel’s websites analyzing and Iranian touristy websites on internet popular search engines and at all ,ICT in three main tourism promotion levels in DMS’s are the main aims of this article .

5. Introduction Consideration of ICT in tourism . General affects of IT .
Examples .
Influences on businesses and jobs .
Revolutions on Supplies .
Affects on Demand .
It’s importance .

6. ICT’s Experiences in Tourism :
ICT as a Tool for Developing Tourism Infrastructure OR as an Infrastructure
ICT’s Experiences in Tourism :
Tourism Infrastructure Improves .
Economic Growth by Creating New Job Opportunities for Destination societies and Enterprises .
Organic Organization Empowerments .
Educational Empowerments in Industry .
Tourism Demand studies and Forecast.
Tourism Development and Planning Strategies.
New Horizons in Management , Marketing and etc for Organizations .

7. ICT ‘s Influence in Public Environments and it’s Importance
Scince
Produce
(Technology)
Demand
Market
Suppliers
Other
factors

8. Comparison In Britain :
23.5% of 2 and 3 star Hotels in Country-side use IT for On-line Reservation
In Iran :
10.9% of 2 and 3 star Hotels have website that 62.5% of them have On-line Reservation Link that 53.3% Works.
And this means Only 3.64% of all .

9. Examples
54% of Italian internet users get their tourist information from web .
90% of U.S. people use video-on-demand systems for choosing their destinations .
50% of people in Developed countries use internet for travel decisions .
Using Mobile cells for Hotel Reservation in Japan .
Using Internet by notebook , Lufthansa .
Using virtual environments like Museum Websites .

10. With IT Development in Businesses :1
Reengineering in Starting Costs in Business Plans . 2
Changes of Job Descriptions .

11. For Demand Side ICT is : More buying alternatives Low prices
More relation
With destination
Easy decision
making
Convenience

12. For customers behavior
For Suppliers ICT is :
Opportunity of
Being at global
Level with less prices
Omission of intermediates
Decrease in producing
costs
More simple adaptation
With customer behavior
Rapid reaction
For customers behavior
Turning from
Product orient
To market orient

13. Methodology

14. For Hotels Choosing 10 province by CPM matrix .
Some important factors : No. of travelers , population , natural and historical attractions , geographical diversifications , competitive advantages , etc .
Using most popular search engines such as google , yahoo and national databases
Selecting 403 hotels of all rates .
Analyzing by Microsoft Office Excel
Pilot provinces are : ardebil , esfahan ,tehran , khorasan , kerman , fars , mazandaran , hormozgan , hamadan , yazd .

15. Findings

16. Definitions Global Distribution systems ( GDS ) .
Global Reservation systems ( GRS ) .
Central or Computer Res. sys. ( CRS ) .
Destination Management systems ( DMS ) .

17. DMS’s : A new channel for selling and marketing .
Good design = a competitive advantage .
Fast , comfort , careful and exact market researches .
Today this is not true :
“ It is impossible to experience (use) tourism product before buying It “ .

18. DMS using

19. Tourism promotion activities
Tourism promotion activities based on ICT
TEXT
TEXT
TEXT
TEXT
Enterprises ( Firms ) level
Tour operator , travel agencies , hotels , airlines , restaurants , museums , . . .
Main ( Central ) level
Different countries websites ( national or international )
Domestic level
Province/state websites

20. Iran Internet Users in Global Glance
Different statistics variation between 7.2 to 16 percent of users (years between 2004 to 2006 ) , ( 5milion-11milion user ) .
Rating 20 .
Also in digital opportunities measurement Iran rate 94 .
three main indexes for measurement are:
1. Opportunity , 2. Infrastructure , 3. Use

21. Digital opportunities Indexes
digital opportunities measurement
TEXT
TEXT
TEXT
TEXT
Opportunity
Coverage .
Financial ability .
Iran score : 0.99
Use
Amount of uses .
Connection quantity .
Iran score : 0.03
Infrastructure
Network .
Network connection tools.
Iran score : 0.16
Iran total score : 0.36

22. Country official website
Iran
Turkey
France
Web address
Provincial links
33% doesn't work
All of them works
Services
3-4 useful
More than 14
More than 26
Language 2
More than 40
Search engines N
At the top of first page
Up to date
32 month ago
By week
By day

23. Tehran Travel agencies :
274 of 438 (62.5%) have .
50 of 438 (11.4%) have Website .

24. Indexes in Hotel Websites Measurements
About us .
Services .
Reservation .
Prices .
Information about city .
Contact with manager .
News .
Hotel virtual tour .
Site map .
Poll
11. Members area .
Tour selling .
Conferences .
Photo gallery .
Location .
Contact us .
Language .
Links .
Design and accesses .

25. Iran Hotels (10 touristy province)
65 of 403 have website (16.1%) .

26. Which Rate works better

27. Websites by province

28. Other statistics
Website design and accesses : average ( 1-5 scale ; 1:bad , 5:best )
Only 3 up to date : A) 7 day before ; B) 6 month ago ; C) 9 years ago .
Language : 1.6
Groups : 14 > Parsian ; 8 >Aria ; 4 > Homa ; 1 > Sabet .

29. Conclusion