1. Commuting and Travel Costs Are Increasing
Congestion costs the peak-period traveller hours per year
British workers are wasting 4.6 million hours a day commuting

2. Increase communication, extend your reach and reduce costs with online meetings and webinars Jane Anderson, Corporate Sales EMEA Sophie Vandriessche, Sales Manager EMEA

3. Citrix Online – Quick Facts
A division of Citrix Systems, Inc. (Nasdaq: CTXS)
Secure, easy-to-use products for remote access, support and online meetings/events
Award-winning solutions
Global presence
More than 35,000 business customers worldwide Leader in managed Web-based access, support, online meeting, Webinar, and audio collaboration software and services:

4. Citrix Online Next Generation Real-Time Collaboration and Access
$261M revenue 2008
Based in Santa Barbara
More than 700 employees WW
Global Leader in Application Delivery Infrastructure
Nasdaq: CTXS
$1.6B revenue 2008
230,000+ corporate customers
Partners in over 100 countries

5. Comprehensive Offering
Secure Online Meetings for Everybody
Comprehensive
Remote Support for
Any Size Business
Easy, Secure and Cost-Effective Remote Access
Do-It-Yourself
Online Events

6. Effective Online Webinars6

7. Evolving Business Climate
Globalisation
– 24 hour work day
Consolidation
– Including partnerships
Regulation
– Information accountable
Productivity, Competitiveness
Business Continuity
Costs, Green, Telecommuting
Work / Life balance
Increasing Demands on All Businesses Large and Small 7

8. Boost your Live Event Pre-event collaboration Increase attendance
Reinforce the message
Create two-way collaboration
Start discussion groups
Prepare your next live event
Ad hoc: size of your training sessions? 8

9. Save time and get more done
How can you start today?
No Waiting
No Logistics
Present from Anywhere
No Travelling
Save time and get more done 9

10. Two Online Meeting Types
Collaborative Sessions
Structured Sessions
Smaller sessions
Encourage participation
Interact and collaborate
Larger sessions
Pre- and post-session analysis
Engage audiences

11. Reach More for Less with GoToWebinar
GoToWebinar allows organizations to increase market reach, effectively present online to larger audiences and deliver company messages to a global audience.
For 1-to-1,000 attendees
Primarily used for:
Internal & external Communication: Increase communication with your audience
Sales: Prospect presentations
Training: Larger sessions
Human Resources: Employee communication
Because the way we collaborate has changed, there is a greater need than every for enterprise-level collaboration.
Many people don’t realize how pervasive collaboration is both within and outside of the organization. Each functional area, from marketing, to sales, to professional services, on to IT needs to work with the other departments and constituents. Sometimes these department and constituents are just down the hall; but many times they may be in different cities or countries.
(A series of slides follow that highlight the demand drivers for each functional area. The intent is to have you give example of how real-time collaboration and access makes it possible to meet these demand drivers. You don’t want to highlight our products yet, however. The goal is to “paint a picture” for the audience so they can begin to understand how our products could fit into an organization and the value they deliver. You probably don’t want to go through each of the functional slides in detail; perhaps pick 2-3 that you think will resonate most with the audience.)
GoToWebinar’s flat-fee pricing and simple interface allows all businesses to easily reach large audiences for a fraction of the cost of other solutions.

12. Webinars allow you to: Increase your reach
Effectively present online to larger audiences
Keep members up to date
Assure the Right Content at the Right Time
Invite Key Speakers (who only have 60 minutes)
Create additional conferences and increase income
Add new target decision makers and influencers to your Database

13. GoToWebinar How It Works Schedule Your Webinar Send Your Invitations
Present Your Webinar
Step 1
Step 2
Step 3
Pick the date, choose a template – even add your logo.
Watch the response grow day by day.
See audience participation in real time. Engage people with polls and Q & A. 13

14. GoToWebinar: Easy Planning
Simple 3-step setup process
Webinar details
Branding and theme
Registration
Use the slides or do a live demo using your G2W account. 14

15. GoToWebinar: Flexible Audio Options
VoIP only
Telephone only
Offer both options
Allow attendees to join with their audio preference 15

16. GoToWebinar: Profile Attendees and Tailor Content
Customise content based on registration data
Use Questions feature to profile attendees
Monitor registration
Build Attendee Profile and Tailor Content Using Registration 16

17. Start GoToWebinar with One Click
Just click “Meet Now”
in the system tray menu

18. Demonstrate Anything from Your Screen
Share Any Slide Deck, Web site, Document or Application 18

19. Engage and Monitor Webinar Attendees
Easy presenter controls (screen sharing, keyboard/mouse, recording) Real-time audience monitoring (attendance, attentiveness, questions, speaking privileges) Polling and Q & A (pop-up polls, 1:1 text questions) 19

20. GoToWebinar: Attendee View
1. Viewer Window
2. Control Panel 20

21. GoToWebinar: Encourage Attendee Participation
One-click Webinar entry
Simple attendee interface (Audio Controls, Ability to interact)
Polling and Q&A (pop-up polls, 1:1 text and verbal questions)
Type question here 21

22. GoToWebinar: Use Survey Results to Determine Next Steps
Assess retention of information presented
Use as additional attendee profile data
Assess the use of online learning tools for target audience
Presenter/content feedback 22

23. GoToWebinar: Detailed Reporting
On-demand reporting
Follow up with attendees
Reporting and tracking for on-demand sessions 23

24. GoToWebinar: Record Your Webinar
One-Click recording
Includes audio and screen content
Captures real-time demonstrations
Delivers local recorded file 24

25. GoToWebinar: Get Link to Recording
Recorded session link is stored and can be posted anywhere
Allows access to information after the live event
Easily track who’s viewed the recording 25

26. What Customers Say
Homegroup Set to Halve its £1 Million Annual Travel Spend Using Online Meetings and webinars.
“I was very keen to adopt web conferencing technology to positively impact our business. Key criteria was guaranteed security, easy set up and a simple, intuitive interface for our users. GoToMeeting and GoToWebinar tick all these boxes and are already playing a pivotal role in reducing travel expense and enabling us to work smarter, more efficiently with consistent and accurate messages.”
Keith Woolley, Director of IS, Homegroup

27. What Customers Say
Devon County Council Saves Over £5,000 in Six Weeks Using Citrix Online’s GoToWebinar
“The restructuring happened very quickly and we didn’t have much time to get the educational programme in place. GoToWebinar really came to the rescue, allowing us to very quickly and cost effectively respond to the situation with high quality support and advice to all affected employees. GoToWebinar is incredibly easy to use and has a number of really useful features. The Webinars were very well received by the staff, who received timely advice when they needed it.”
Barry Wilding-Webb, Senior Workforce Development Advisor at Devon County Council

28. Q A
& 28

29. Thank you!

30. Hints & Tips: Plan wisely Publicise the webinar
Choose your provider wisely
Know the buttons
Know your audience
Make an agenda
Plan your visuals
Keep your audience engaged
Record the webinar
Follow up!