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Retail Management (RM) 24 Month Marketing Super- Specialization MBA Program
SAQS accredited
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Opportunities in Indian Retail Industry – Size & Projections
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Opportunities in Indian Retail Industry – Size & Projections
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Opportunities in Indian Retail Industry – Size & Projections
Vertical Revenue USD Million Share % Food and Beverages 231951 74.41 Clothing and Textile 29024 9.31 Consumers Durables 15171 4.87 Jewelry and Watches 13390 4.30 Home Decor 9463 3.04 Beauty Care 6854 2.20 Foot wear 3268 1.05 Books, Music and Gifts 2610 0.84 Source: CRISIL Research
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Opportunities in Indian Retail Industry – Size & Projections
Vertical Indian Retail USD Million Organized Retail Penetration of Organized Retail % Food and Beverages 231951 2268 0.98 Clothing and Textile 29024 4756 16.39 Consumers Durables 15171 2585 17.04 Home Décor and Furnishing 9463 829 8.76 Jewelry and Watches 13390 6.19 Beauty Care 6854 244 3.56 Foot wear 3268 1073 32.84 Books, Music and Gifts 2610 341 13.08 Total 311731 12925 4.15 Source: CRISIL Research
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Factors propelling the impetus for a specialized programme in Retail Management
Abundant employment opportunities in the Retail industry and e-retail industry Continuous requirement of trained manpower and managers by the retail industry Abundance of opportunity as there is significant growth anticipated in Retail Government policies and support for FDI in Retail industry The Retail management industry in India is amongst the fastest growing in the world Retail Industry in India to reach $1.3 trillion by 2020 India is fifth largest preferred retail destination globally and is expected to move up Retailing is moving towards digitization which opens up vast portfolio for students
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KPMG Media and Entertinment Industry Report 2014
Factors propelling the impetus for a specialized programme in Retail Management The Indian Retail industry is on the cusp of a strong phase of growth backed by the following: India as an important emerging economy Growing consumer demand from non metros and rural areas Rising literacy and digital literacy levels New emerging businesses and entrepreneurs are expanding enormously in retail sector Disruptive innovations changing the industry dynamics rapidly Overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent Retail industry is expected to grow to US$ 1.3 trillion by 2020, registering a Compound Annual Growth Rate (CAGR) of 16.7 per cent over KPMG Media and Entertinment Industry Report 2014
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Retail Management – an approach philosophy that :-
Helps align with overall business objectives to satisfy the internal & external stakeholders Helps build agile Retail Management Strategies (across both traditional & modern retailing formats) Spans multiple retail sales and marketing channels , techniques, methods & disciplines Proactively involves, communicate and engage today’s “omni-channel consumer” Industry specific knowledge and teachings with hands-on experience on Live projects
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Validating the need for the launch of PGDM Retail Management programme
One of the fastest growing sectors of the Indian Economy – Traditional & Modern Digital Retailing. India is an important part of the Global Village- All the Retail giants conglomerates have an India Focus- Amazon, Target, Alibaba etc. Strategic Retailing is a crucial component of every industry. Skilled talent is the need of this industry to handle the new opportunities emerging in industry due to digital disruption.
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The Program Specific Goals
Expertise in Retail Marketing, Sales and Business Development, Digital, Customer Experience and Analytics with this 24 months dedicated course aligned to industry demand Designing and functioning Integrated Retail Management The stated program specific goals other than the general MBA program goals were as follows:-
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The Program Specific Goals
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General Learning Goals
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Program Objectives RM
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Industry Ready & Employable Executives
Establishing Academic Leadership through INDUSTRY SPECIFIC EMPLOYMENT ORIENTED Teaching Learning Model Education as a conduit for career & lifestyle aspirations Retail Management Industry Accelerated Growth Opportunities Industry Ready & Employable Executives
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Establishing Academic Leadership through INDUSTRY SPECIFIC EMPLOYMENT ORIENTED Teaching Learning Model The institute’s geographical presence in Mumbai – the hub for traditional as well as emerging modern digital retailing in India gives us a natural choice to start a specific MBA programme. Launch of PGDM Retail Management in the year 2007 approved by AICTE, Accredited by NBA and AIU.
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Course List Trimester - I Courses Business Statistics 100
Marks Business Statistics 100 Financial Accounting** Business Communication Managerial Economics IT for Management Leadership & Organizational Behavior Marketing Management – I** Business Perspectives and Global Thoughts Total 800
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Course List Trimester- II Courses Marks Cost & Management Accounting**
100 Business Research Macro Economics Human Resource Management International Business Marketing Management – II** Operations Management MIS in Retail English language non credit course Total 800
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Course List Trimester - III Courses Marks Operation Research 100
Financial Management Market Research Logistics and Supply Chain Management Retail Management and Strategy Category Management and Franchising Consumer Behavior Retail Finance and Analytics Total 800
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Course List Trimester - IV Courses Marks Strategic Management 100
Property Management and Store Operations Retailing of Services Sourcing and Merchandising Management Mall and Event Management Digital Marketing New Retailing Ventures Visual Merchandising i/c Shoppers Experience Total 800
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Course List Trimester - V Courses Marks
Brand and Private Label Management 100 Integrated Marketing Communications e-Retailing BPR and Benchmarking Sales Management & B2B Marketing ERP Total 600
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Course List Trimester - VI Courses Marks Project Management 100
Customer Relationship Management (CRM) 50 Luxury Marketing Managing New ventures Fashion Retailing Rural Marketing Legal & Ethical Aspects of Retail Business Electives* Master’s Thesis Total 600
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Course Execution *Each session is of 80 minutes duration
**For Tutorials Students spend minimum 30 class hours for each full credit (100 marks) and 15 hours for each half credit subject (50 marks). Minimum 75% of attendance for each course is Mandatory Summer Internship (8-10 weeks) between III & IV Trimesters (100 Marks)
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The Program Execution Teaching pedagogy based on classroom coaching with integrative learning process with Industry. Regular updation and introduction of courses as per industry developments and student feedback. Luxury retailing being one of the niche segment added this year. Regular Guest Lectures & Industry Visits to help students gain first hand information and knowledge Live Projects in association with Retail giants in India to give industry experience and make students market ready future managers
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DUAL FACULTY format adopted for the specialized courses
The Program Execution DUAL FACULTY format adopted for the specialized courses The Anchor Faculty : In-house, full time faculty to deliver the theoretical background The Industry Specialist & Practitioner - to deliver latest cutting edge practices in the area
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The Program Execution The industry practitioner faculty for various topic were as follows :- Digital Marketing in Retail – Hari Pillai, The Small Big Idea, Naveen Bachwani – Thinkshop Sourcing and Merchandise - Mr. Vivek Rastogi (SAP Retail Consultant, TCS), Retail Analytics – Mr. Siva Rangaswamy (MD, RDS Consulting)
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Unique Courses Offered
Luxury Retailing Event Management Sourcing And Merchandise Retail Finance and Analytics E-Retailing & E-Business Mall Management & Store Operation Retailing of Services Fashion Retailing B2B Marketing and Industrial Retailing Visual Merchandising and Shoppers Experience Customer Relation ship Management
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The Program Execution - Additional Inputs
Various Certification offered: 1. Six Sigma Certification 2. Google Analytics Certification Students exposed to live retailing environment in each of these areas during the course: 1. Visit outside India – Dubai visit experience various aspects of retailing ex: Dubai Mall 2. Visit within India – Amul in Gujarat to experience the various complexities in retailing such biggest brand name 3. Visit in Mumbai – Nature’s Basket and Phoenix Mall to gain insights about retailing business Students handle live assignments in each of these areas during the course: 1. Live project in E-Retailing : Rang Diya venture started by Retail Students 2. Master Thesis Project giving Live experience on Retail Store opening and operations 3. Big Bazaar Project : Every year all retail students experience various aspects of retailing via live project in Big Bazaar
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National Retail Summit (NRS)– A National Level flagship Annual Inter B School Retail Engagement
Live case study competition – in association with various brands Ex: 2014 LocalBanya.com, 2015 Tata Croma, 2016 Arogya Finance Some of the dignitaries addressing students were: Mr. Damodar Mall (CEO Reliance Retail) Mr. Raunak Raheja (Director, Shopclues) Mr. Kumar Rajagopalan, CEO of Retailer’s Association of India (RAI) Mr. Deba Adhya, currently heading private label, merchandising & store design at Tata Croma Some of our esteemed Panelist who enlightened students on various aspects of retailing were: Mr. Manish Pradhan, General Manager of Private Labels at Croma, Mr. Francis Pereira, DGM - Marketing at Pan India Foods Solutions Pvt Ltd. Mr. Sachin Kamat, Director of Enrich Hair & Skin Care Solutions Pvt Ltd.
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The Program Execution – National Retail Summit
Esteemed guests and Leaders of Industry addresses Retail Students and Students get once in a life time opportunity to gain insights from them and mange a national Level Event
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Retail Mela Retail flea market is arranged for practical exposure
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The Program Execution – National Retail Summit
The Guest delivered their knowledge on varied topics: Rise in online retailing and the benefits of FDI Retailing a decade ahead The retailing sector in the competitive global scenario Retail Branding and Private Labels Unlocking the potential of Retail Branding and Private Labels Success story of retail entrepreneurship Careers in Retailing
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The Program Execution – Retail Lab
Retail Lab works towards betterment of Retail students by providing them platform to interact with Industry Experts and hear their view on various innovations and trends happening in Retail Industry. Few Speakers are: Radhakrishnan Pillai , The Corporate Chanakya Sonia Agarwal , CEO of Whitenife Vikas Koli, Director at Viktree Concepts Neha Pareek, Area Sales Manager at Wrigley
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The Program Execution – Retail Chronicles
An Online Magazine run by Retail Students fortnightly to create awareness about retail industry and its latest trend. The Magazine is one of the most appreciated magazine due to its content, news and relevance.
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The Program Execution ‘Rang Diya’ – a Art and Craft Brand launched on campus by a group of students of batch ( ). The products were sold across various cities of India such as Jaipur, Hyderabad, Bangalore, Delhi, Patna, Nagpur, Mumbai, Pune etc. Students got hands on experience on Ecommerce, B2C retailing, B2B retailing, Digital Marketing, Operations, Logistics, Product distribution, Procurement Corporate Tie Ups and CSR. Rang Diya Team
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Placement Data PGDM-RM Batch 2014-2016 2013-2015 2012-2014
Percentage of Students Placed 100 % 100% Highest Salary 21.17 Lacs 19.00 Lacs 18.89 Lacs Average Salary 8.33 Lacs 7.13 Lacs 5.84 Lacs Minimum Salary 4.80 Lacs 4.50 Lacs 4.00 Lacs Number of companies Visited 230 222 242
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Leading Recruiters Since Inception : Retail Management offers various profiles across Industries
Industry Leading Recruiters In Retail of Past three years ( ) Core Retail Aditya Birla, Godrej Interio, Landmark, Cinepolis, Phoenix, J K Helene Curtis, Pantaloons, The Collective, Kidzania Information Technology Google, Accenture, Cognizant, Wipro, Infosys, Capgemini QualityKiosk, TCS Banking & Insurance Axis, IndusInd, Standard Chartered, City Bank, Reliance Insurance, HDFC, ICICI, Kotak, SBI, SBI Life, RBS FMCG/Product/Services United Biscuits, Hi-Care, Armstrong, Transven, Randstad, DHL, Obi Mobiles, Cannon, Enrich Salon, Idea Automotive Tata Motors, Volvo Eicher, Maruti Manufacturing &Textile HP, Dell, Godrej & Boyce, Arvind LTD, Titan Analytics & Consulting GEP, IMRB, Analytics Quotient, Nyka Advisory, Smart Cube, Latent View, Grassik consulting, Earnst & Young Electronics LG, Philips, Reliance Digital, Voltas Ecommerce Shopclues, Groupon, Box 8, Flipkart, Snapdeal, Happay Real Estate & Media JLL, Lodha, Dosti Realties, Zee
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Outcomes - Summer Internships : Recruiters for Past three Year (2013-2016)
Mahindra Retail United Biscuits DHL Brijeel Reliance Retail Bisleri FCB Ulka Mydentistchoice.com Kaya Prime Time Siemens Puma Foxymoron Future Suply Chain Tommy Hilfiger HDFC L&T JLL BPCL Amul Reitzel Bajaj Finserv Quadratic Blue Bird Purple.com IDBI X5 Retail
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Alumni Profiles – Batch 2012-14
Organization Role Siddharth Jayant Shah Voltas Regional Sales Manager Anuja Pathak KidZania Manager Sales Ankit Mehta Aditya Birla Retail Ltd Customer Relations Manager
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Alumni Profiles – Batch 2013-15
Organization Role Divya Seth Landmark Group Sales Manager Vidhi Sanghvi Zee Public Relations Prasanthi Kasinathan Flipkart Category Management Anusha V Hewlett Packard Enterprise Account Manager Akhilesh Khanna Maruti Territory Sales Manager Tarun Agrawal Accenture Business Analystc Lead
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Alumni Profiles Batch 2014-16
Organization Role Responsibilities Himanshu Kumar Mouar Quality Kiosk Technologies Business Development Manager Sales, Account Management, Project Management, Marketing, New geography expansion Rahul Chhabaria Dhruv Maheshwari Godrej Interio Sales Manager Direct and Indirect Sales, Channel Management, Marketing, Strategy Sankalp Thakur Tata Motors Territory Sales Manager Channel mangement, Corporate Tie Ups, Sales & Marketing Khyalti Dhabalia Google India Campaign Manager Market Research, Advanced Market Research, Statistics, Strategy Management Aadhar prasad City Bank Assistant Manager Need Assessment, Relationship Management, Sales Hitesh Varshney Avantika Garg Cognizant Business Development Analyst Bid Management, Presales, Project Management Kalindi Tiwari Ravi Agarwal HP Sales Specialist & Consultant Account Management, Negotiations, Sales, Consulting Nandini Sharma GEP Consultant Procurement analysis, Project evaluation
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Alumni Acheivement Chetan Rane & Aniket Suryarao Batch ( ) - Running two unique brands in India. - Swadesiya.com, An ecommerce platform specially for selling Indian Merchandise - Lawangi.com, A unique ecommerce website to sell fire crackers online. This segment was untapped and has been identified and successfully run by RM Alumni.
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Summary of Outcomes Placement of RM is spread across all the industry and profiles . Students have full liberty to choose best carrier in their dream organization. The PGDM RM doesn’t limit the management graduates to pursuing their careers in India alone. RM students are placed in foreign to pursue their carrier as well. The knowledge and skill set in Retail Management can be applied to global organizations across industry sectors, and from consulting to entrepreneurial management in Retail field. For this academic year Batch all 60 seats for this program filled within day 3 of the admission counseling. A waitlist of more than 180 candidates on final day of counseling , more than triple of our intake capacity.
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Future Plans Academic partnership with Retailer’s Association of India (RAI). Partnership with Retail Giants like ABRL, Reliance Retail, etc. Introducing more retail specific courses for students. Increasing focus on Omni-Channel Retailing.
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THANK YOU
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