1. Marketing Plan Proposal Abdulaziz Al Ibrahim, Abdulaziz AlQasabi, Abdulmohsen Alabdulkarim, Ahmad Aldosari, Badr Alothman, Fahad Bin Salamah

2. Outline Proposed products Potential customers SWOT Analysis Pricing Promotion Product benefits & Value proposition

3. Proposed Product Dog tags Necklaces & Bracelets Zipper pulls Bow pins Key chains Customized products

4. Potential Customers Gift Shops: products with image of celebrities printed on them or products with names that people can buy to use as necklaces or tags to attach to bags, dogs can be sold in gift shops and tourist attractions. Museums: products can be sold in museums with the name/logo of the museum printed on them so people buy them for souvenir. Cruises/Airlines: Another possible partners are cruises/airlines, as it can be given to their customers as gifts along with other items that they usually give. Donation Badges: products can be sold to charity organizations to give to their donors as badges to show appreciation for their donations.

5. SWOT Analysis Strengths: Top quality products Low cost of production Specialty in producing tags for more than 5 years Clients from different businesses Simple operation

6. SWOT Analysis Weaknesses: Long lead time (One month from placing an order) Revenue is not recognized immediately Limited presence outside the U.S. Limited line of products Easily Imitated Less innovation

7. SWOT Analysis Opportunities: Develop new product lines Extend their presence beyond the U.S. Use the social media platforms for marketing purposes Increase their client's portfolio by capturing rising stars Expand to other customers than celebrities

8. SWOT Analysis Threats: May not receive revenue if a client didn't make money Sales are not stable over time Competition from other promoters Customers shift towards more innovative products.

9. Pricing ●Charming 2 uses of high end and extremely quality material.reflected in its final price ●The product cost $2 and sold to clients for $3 making a 50% profit margin. ●Orders made on a minimal fixed quantity of 200 pieces ●clients are limited to sell the product for a maximum of $10..

10. Promotion Enhancing current website: (Total Cost $200) Add new features Update client list add new pictures and videos Social Media: (Total Cost $0) Twitter Facebook Instagram Youtube Online websites advertising: (Total Cost $400/Month)

11. Product Benefits The product design help individuals/companies to promote their brand to their fans/customers and increase their loyalty. Charming and unique design allow consumer to stand out. Stimulate Memorable moments. Create awareness of How Charming 2 brand and build customers loyalty.

12. Value Proposition How Charming 2 has high quality and unique products Rigid last long (doesn't scratch, tarnish, or fade.) Unbreakable Safe Customized Low cost

13. Thank you