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Bangor Transfer Abroad Programme Week 2 Lecture 2 Chapter 15 1 WEB 2.0 Trends in Communication.

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Presentation on theme: "Bangor Transfer Abroad Programme Week 2 Lecture 2 Chapter 15 1 WEB 2.0 Trends in Communication."— Presentation transcript:

1 Bangor Transfer Abroad Programme Week 2 Lecture 2 Chapter 15 1 WEB 2.0 Trends in Communication

2 Marketing Communications & Promotional Practice Bangor Transfer Abroad Programme Communication Technologies Digital TV - streaming E-mail wechat – vibar- SMS Intranet/Extranet/WiFi /NFC Films and Computer games Tablets Smart Phone

3 Marketing Communications & Promotional Practice Bangor Transfer Abroad Programme The impact of the Internet Challenges traditional structures Instant global reach New economies of information High velocity No longer new channel Transparent pricing Customer intimacy Dynamic pricing Service Costs

4 Marketing Communications & Promotional Practice Bangor Transfer Abroad Programme Websites Context Speed, first page clear, navigate, colour, sound, fonts Content Change, deep knowledge, humour, games Community Customisation Communication Connection Commerce

5 Marketing Communications & Promotional Practice Bangor Transfer Abroad Programme Web Advertising 5 Double digit growth and still quite cheap Banner ads Sponsorship Microsite Interstials – pop ups Browser ads Alliances and swaps

6 Marketing Communications & Promotional Practice Bangor Transfer Abroad Programme Web 2.0 Social Networks Chinese media discussion You Tube in China… Search engine refinements On line retailers – Amazon TMall Predictive software

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