1. ESD Toolkit The big picture showcase event 26 November - London
Analyze this! - managing locational information for joined up service delivery and policy
ESD Toolkit
The big picture showcase event
26 November - London
Steve Brandwood
Geographic Information Programme Manager
Local Government Information House – part of the IDeA

2. Some background LGIH – a subsidiary of IDeA
Set up to act as an interface between local government and the private sector to deliver to core data infrastructure projects
We have concentrated on geographical information through:
procurement of a common set of base data and
management of the creation and maintenance of core geographical information which is created by local government
All this is contracted and licensed through the Mapping Services Agreement

3. Some questions to get started……….
How many services does local government deliver?
Over 700

4. Some questions to get started……….
How many of those services relate to an address?
85%

5. Some questions to get started……….
What’s an address?
It’s not where mail is delivered….. It’s a geographic description of a place

6. Some questions to get started……….
How many address lists do you hold in your authority?
Some Unitaries stopped counting at 150

7. Some questions to get started……….
What do you think the likely level of savings are nationally for authorities managing one corporate address list?
A 2006 study by CEBR estimated a potential of over £54 million pa just in Districts and Unitaries

8. Which address would you like…..?
Council Tax:
5 Saint Marys Court
Manchester Road
Tyldesley
Wigan
M29 8DP
Elections:
5 St. Mary’s Court
Manchester Road
Astley
Wigan
M29 8DP
Planning:
Plot 5 St Mary’s Ct.
Manchester Rd
Tyldesley
Astley
Wigan
M29 8DP
Social Services:
5 St Mary’s Ct.
Astley
Wigan
M29 8DP
Education:
5 St Marys Court
Manchester Road
Astley, Tyldesley
Wigan
M29 8DP

9. Addressing business needs…..
“Less duplication of services and customer contact, especially through increased standardisation in data capture and use of coordinated business delivery….”
Services are delivered to places…. places are the key to linking data that underpin services….
….data on places therefore needs to be:
Accurate and reliable – collected from source
Consistent – captured to standards
Timely – captured at the point of creation
3rd Party data does not meet local government requirements due to licence costs and costs in making it fit for purpose……

12. What does the national gazetteer look like?
NLPG
Data
User
NSG
Data
User
Users include:
Emergency Services
NHS Bodies
Central Government
Projects (NLIS, CORE, Planning Portal)
Gazetteer Licensees / statutory users
Validation between Hubs
Outward customer facing services
Regular Change
Only Update
Regular Update
Street Name (potentially USRN,
Settlement Name and Street Coords)
LLPG
LSG
New SN&N records
Street Naming
& Numbering
Function (SN&N)
USRN, Street Name, Settlement Name
& Street Coords
Council
Application
Data
Council
Application
Data
Creating Authority

13. NLPG Progress Centrally collated dataset for whole of England & Wales
30,000,000 + records. BS7666:2006 format
Includes buildings in multiple occupancy and OWPAs
100% LAs already constantly updating from LLPGs to NLPG Hub at least monthly
Mapping Services Agreement contracts authorities together under a shared service arrangement which:
brings level of coercion and greater consistency to process
provides resource for improved central management

14. So we’ve got the underlying data…..
Winners from our gazetteer ‘Oscars’ are really showing benefits through
integration of data based around a corporate address list….
• avoidable contact
• flood risk analysis and prevention
• targeting of resources to areas of social deprivation
• promoting energy efficiency
• mapping and monitoring borough migration
• investigation of fraudulent benefit claims
• CRM partnerships
• crime and disorder reduction
• street scene services
• unifying tool for local government reorganization
• national concessionary bus pass schemes
• ‘Fit Britain’
• recycling and waste management
• preparations for FiReControl
• safeguarding wildlife and ancient monuments
• management of street works
• enforcement of the Environmental protection Act
See for case studies…….

15. People and Places……
Using location to link information across an authority, and between an
authority and its partners, is extremely powerful for service delivery….
Linking accurate location data to demographics provides a real opportunity to
analyze the impact these services are having….. and to tailor services
to specific groups of people in specific places
Linking this to data on the services themselves (take up etc) provides
a tool for monitoring policy impact and provides intelligence for
policy planning

16. People and Places This project links the LLPG and MOSIAC data allowing
Chorley Council to
build detailed
profiles of
communities and
areas below ward
level.
From these profiles
it is possible to
highlight areas of
social deprivation
and disadvantaged
customer groups
and apply a
programme of
multi-agency activity
tailored to meet
the needs of specific
groups within
the Borough.
People and Places

17. People……
Reusing procurement experience gained through the Mapping Services Agreement?
Potential to purchase demographic information on behalf of the whole of Local Government?
Do we need to buy it?
Work underway with MoJ to match Electoral data to NLPG
Extend to other internal or 3rd party data?

18. People and Places……
…….are at the heart of what local government does…...
…….getting the underlying data right will help us deliver relevant
services efficiently…….
……but it takes commitment and investment into ‘un-sexy’ data
cleaning, maintenance and integration……

19. One last question…..
…….. Do you know who your gazetteer
Custodian is in your authority……????

20. Thanks for listening……………………………
Steve Brandwood
Geographic Information Programme Manager
Local Government Information House – part of the IDeA