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5. 4 –Print and online journalism –Radio –Television

6. Running title, change on master slide5 Impact –Print journalism – is detailed and information can be retained by the reader –Online media – not as much detail as print but updated regularly. –Radio is the fastest/most direct form of communication. –On television visual images can make a lasting impression.

7. Running title, change on master slide6  Current  Human Interest  Different Angle

8. Running title, change on master slide7 The Key Questions

9. Running title, change on master slide8 –Press release –Interviews (radio, television, print) –Interviews with journalist over the phone

10. Running title, change on master slide9  Don’t feel under pressure to respond to questions straight away  Ask for deadline  Off the record

11. Running title, change on master slide10 –First sentence - attention grabber! Thousands of homeless people (WHO) in Glasgow, Renfrewshire, Inverclyde and Aberdeen (WHERE) will be able to access banking facilities for the first time (WHAT) thanks to Lottery funding announced today (WHEN) An award of £269,472 from the Big Lottery Fund will allow 3,400 homeless people to open a bank account which in turn will support them to move out of homelessness and into new tenancies and employment. (WHY)

12. Running title, change on master slide11 –Subsequent paragraphs prioritised –Active & concise language –Include quotes –Photo opportunity –Include contact phone numbers –Notes to editors

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14. Running title, change on master slide13 –Is the media vehicle suitable? –What is the angle? –Do you have approval and support from your organisation? –Do your homework – make things easy for the reporter

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