1. Memory Story  Vision  Foundation  Three steps  Madonna  Three Cs  Emotion  Vision  Foundation  Three steps  Madonna  Three Cs  Emotion  Map  Starbucks  Six  Pyramid  Web address  Photograph

2. EXPRESS The Reach™ 1-2-3 Success! Process

3. You Are a Gem EXPRESS

4. Get Your Message Out

5. The ‘ilities’  Visibility  Credibility

6. The Communications Wheel Articles Web Speaking Newsletter Sponsorships Blog Volunteer Activities

7. What’s Your Message Articles Web Speaking Newsletter Sponsorships Blog Volunteer Activities CONTENT

8. “Express yourself, don’t repress Yourself.” Madonna

9. Benetton

10. Have Others Speak For You Credibility  Testimonials, references and case studies

11. Focus But Don’t Limit Yourself  The serendipity factor

12. Build Your Media Plan  Research all possible options for each communications vehicle  Create your complete list of options  Develop selection criteria  Prioritize  Schedule  Implement  Research all possible options for each communications vehicle  Create your complete list of options  Develop selection criteria  Prioritize  Schedule  Implement

13. Moving Your Audience Through The Funnel Awareness Consideration Trial Buy A C T B

14. Don’t Be Changin’ When You Should Be Samin’

15. CONSISTENCY CLARITY CONSTANCY You Can’t Spell Brand Without the Letter “C”

16. Tell Your Brand Story

17. Using Your Brain Numbers Facts Stories Formulas Ideas Pictures Details Feelings Words x

18. “I don’t think there Is anything worse than being ordinary. You are the story teller of your own life. You can create Legend or not.” Tom Peters

19. Rate Your Communications Skills  One-on-one  Email  Presentations  Phone  Writing  One-on-one  Email  Presentations  Phone  Writing

20. Presentations  Know your audience  It’s not about you, it’s about serving them  Put your brand into your presentations  Take every opportunity  Know your audience  It’s not about you, it’s about serving them  Put your brand into your presentations  Take every opportunity

21. Email  Decide if it is the right vehicle  Change the subject line to reflect the actual content  Provide an introduction to set the scene  Use font features to help with clarity  Provide contact details  Ensure your branding  Decide if it is the right vehicle  Change the subject line to reflect the actual content  Provide an introduction to set the scene  Use font features to help with clarity  Provide contact details  Ensure your branding

22. Writing  Practice. Practice. Practice.  Partner with someone  Talk instead of typing  Use the fewest words  Provide exec summaries for long documents  Practice. Practice. Practice.  Partner with someone  Talk instead of typing  Use the fewest words  Provide exec summaries for long documents

23. Phone  Have an agenda - know what you are going to say  Don’t leave long-winded voicemails  Get permission – Is this an OK time to speak?  Have an agenda - know what you are going to say  Don’t leave long-winded voicemails  Get permission – Is this an OK time to speak?

24. One-on-One  Use your empathy  Listen twice as much as you speak  Sum up  Use eye contact, body gestures and read them, too  Use your empathy  Listen twice as much as you speak  Sum up  Use eye contact, body gestures and read them, too

25. If You Don’t Show Up in Google, You Don’t Exist

26. Persona Propaganda Persona Propaganda Google has created the concept of the “Public Resume” — a new kind of pervasive DigiTruth. An industry will soon evolve to help you manage that public persona- creating the perfect online profile, optimizing your Google search, giving you control over your digitized public identity.

27. Build Your Brand in Bits and Bytes

28. Long Live Web Portfolios

29. Your Web Site  Go for quality over quantity  Make it easy for your target to find what they are looking for  Move them through ACT-B  SEO  Get them to leave their email address  Go for quality over quantity  Make it easy for your target to find what they are looking for  Move them through ACT-B  SEO  Get them to leave their email address

30. Be Lazy - It’s Good for Your Brand

31. Human Concerned Empathetic Genuine Warm The Human Spirit Drives Everything That I Do. Oprah – The Caring Brand

32. Dynamic Bold Trend Setting Shocking Strong Unexpected Female Talented I set the trends, staying one step ahead and never looking back. Madonna –The Chameleon Brand of Entertainment

33. The Three Cs of Branding… C_NS_ST_NC_ A O I C_NST_NC_ C_ _R_T_ I O A L Y Y Y E

34.  Express yourself to your target audience  Practice the Three Cs of branding  Create a combination of visibility and credibility  Develop your media plan and turn it into a communications action plan  Manage your on-line identity  Remember: Strong brands don’t go into hidingSummarySummary

35. Memory Story  Vision  Foundation  Three steps  Madonna  Three Cs  Emotion  Vision  Foundation  Three steps  Madonna  Three Cs  Emotion  Map  Starbucks  Six  Pyramid  Web address  Photograph