2. BASIC UGC GO SKATE DAY 50/50 SOCIAL CONTEST Objective: Host country lead social media UGC contest to enable and engage core consumers of all levels to express themselves creatively Drive awareness and anticipation for GSD through a fun and easy social activation Potentially identify potential future talent for seeding and flowing Participation: Open to anyone with Instagram or similar social platform depending on country Theme: Off The Wall 50/50 Bonanza, showcase of 50/50s in all forms with particular focus on creativity, fun and originality Grounded in a foundational tick, the 50/50, to enable participation at all levels and drive creativity in how it is executed Posts must focus on the 50/50, but open to any combination in or out (ex. fs 5050, bs 5050, kickflip to 5050, 5050 heel flip out etc.) Details: Instragram of similar platform focused with post no longer than 30 seconds CTA kicks off June 9 (China will be move kick off to June 8 due to Dragon Boat festival) Consumer call to action to post their best, creative, original, crazy, fun 50/50 in the 2 weeks leading up to GSD @vans(country) #Vans5050 Country to regulate and reward participants through actions sports managers or athlete teams/KOLs No strict winners, use this to reward skaters of all levels and styles across your country Judging guideline: Winners selection begins June 13 to give submissions some time to build Creativity & Uniqueness Originality Fun Technically outstanding Judges: Your local actions sports managers or athlete teams/KOLs Recommended Incentive Select minimum 1 winner each day leading up to GSD. Up to country if you want to do more. Prizes can include shoes, tee-shirts, hats, stickers, coupons

3. BASIC UGC GO SKATE DAY 50/50 SOCIAL CONTEST Call to Action "50-50 TO WIN" “FREE VANS GEAR FOR YOUR OFF THE WALL 50/50s” Copy for post: 50-50 to Win!. VANS is warming up for this years Go Skateboarding Day and to celebrate we want to see your most creative, original, and just plain fun 50/50's for a chance to win some free VANS gear. We'll be picking winners every day from June 13 to June 25. Participate now you and be sure to @vans(your country) and #VANS5050 #VANSSKATE