1. CREATE: Communications – Media – Marketing The Power of Content in Legal Services Marketing Meg Charendoff Principal

2. CREATE: Communications – Media – Marketing

5. In today’s technology-driven, on-demand world, content is the currency that attracts the attention of, and gets us found by, our clients and prospects. Content is an important driver in business development initiatives.

6. CREATE: Communications – Media – Marketing

7. “Your customers don’t care about you, your products, your services....They care about themselves, their wants and their needs. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.” Joe Pulizzi, Content Marketing Institute

8. CREATE: Communications – Media – Marketing

10. The Business Development Process (Client Perspective)

11. CREATE: Communications – Media – Marketing “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” Joe Pulizzi, Content Marketing Institute

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13. THOU SHALL NOT COMMIT RANDOM ACTS OF CONTENT!

14. CREATE: Communications – Media – Marketing

15. CREATE: Communications – Media – Marketing “Content marketing is about delivering the content your audience is seeking in all the places they are searching for it.” Michael Brenner, B2B Marketing Insider

16. CREATE: Communications – Media – Marketing Content marketing is a waste if your clients and prospects can’t find you. SEO maximizes your content’s power to drive your marketing and business objectives.

17. CREATE: Communications – Media – Marketing Questions? Meg Charendoff Meg.Charendoff@CREATE-CMM.com (215) 514-3206