2. Anotace: Anotace Didaktický učební materiál je určen pro žáky 4. ročníku SOŠ. Materiál prezentuje poznatky k tématu, procvičuje porozumění textu a rozšiřuje slovní zásobu s použitím interaktivní tabule. Metodický pokyn Materiál je určen pro práci s celou třídou.

3. COMMUNICATION Communication is a process of sending and receiving information. Name various forms of communication.

4. THE MASS MEDIA The mass media use media technologies that are intended to reach a large audience by mass communication. Broadcast media (also electronic media) transmit their information electronically. They comprise television, radio, film, CDs, DVDs, and other devices (cameras, video consoles, TV stations or publishing companies).

5. THE MASS MEDIA Print media use a physical object as a means of sending their information, such as a newspaper, magazines, comics, books, brochures, newsletters or leaflets. The Internet is a global system of interconnected computer networks to serve billions of users worldwide.

6. THE MASS MEDIA Internet media provide many mass media services (email, websites, blogging, Internet and television). Many mass media outlets have a presence on the web (having TV ads that link to a website, or having games in their sites).

7. OUTDOOR MEDIA Outdoor media - a form of mass media that comprises billboards, signs, placards placed inside and outside of commercial buildings, shops and buses, flying billboards (signs in tow of airplanes), blimps, and skywriting. Public speaking and event organising can also be considered as forms of mass media.

8. THE ROLE OF MASS MEDIA To inform / bring news To keep a check To expose the truth To provide education To provide entertainment POLITICAL CULTURAL ECONOMIC SPORTS ON GOVERNMENT ON BIG BUSINESS

9. WHAT SHOULD THE MEDIA DO? WHAT SHOULD THE MEDIA NOT TO DO? ADD YOUR OWN IDEAS THE ROLE OF MASS MEDIA TO BE HONEST / TRUTHFUL TO BE OBJECTIVE INVESTIGATE THE TOPIC PROPERLY BE BIASED LIE SPREAD RUMOURS OR GOSSIP CREATE PANIC CAUSE FEAR

10. PARTS OF A NEWSPAPER THE HEADLINES THE MAIN ARTILE WORLD / NATIONAL NEWS CULTURE REVIEWS THE TV GUIDE EDITORIAL THE WEATHER FORECAST SPORTS COVERAGE COMICS ADVERTISEMENT PUZZLES / CROSSWORDS

11. TYPES OF NEWSPAPERS BROADSHEETS TABLOIDS QUALITY PAPER, LARGER IN SIZE, WITH FEW BLACK AND WHITE PICTURES SERIOUS AND UNEMOTIONAL TEXT SMALLER IN SIZE, SHORTER TEXTS WITH MANY COLOURED PICTURES LARGE HEADLINES TELL THE WHOLE STORY NOT VERY SERIOUS, LOTS OF GOSSIP AND SENSATIONAL NEWS

12. NEWSPAPERS - VOCABULARY TO GET THE INFORMATION FROM PRESS AGENCIES FROM THEIR OWN CORRESPONDENTS TO BUY AT THE EDITORIALS NEWS STANDREPORTS REVIEWS SPORTS MATCHES RESULTS TO SUBSCRIBEROAD ACCIDENTS, ROBBERIES, TO PAPERSMURDERS SUPPLEMENTS ENTERTAINMENT NEWS HOBBIES HOUSING JOB ADVERTISEMENTS DAILIES / WEEKLIES

13. BRITISH NEWSPAPERS - BROADSHEETS The press in Britain has a long and proud tradition. The tradition of either buying a newspaper or having it delivered to the door (usually by secondary school students, who do a ´paper round´in order to earn some pocket money) is very strong. Broadsheets: ´The Daily Courant´ - London´s first newspaer ´The Times´ - the most famous British daily newspaper ´The Times´- the oldest broadshed, conservative and right- wing views ´The Financial Times´- printed on pink paper, deals with financial and business news

14. BRITISH NESPAPERS - TABLOIDS TASK: HOW OFTEN DO YOU READ NEWSPAPERS? NAME POPULAR CZECH NEWSPAPERS ´The Daily Mail´- very conservative, popular with older people ´The Daily Mirror´- a left-wing newspaper A lot of sports news and gossip about celebrities ´The Sun´ - the most popular British tabloid ´The People´ only come out on Sundays A lot of gossip, scandal and sports

15. MAGAZINES WEEKLY FORTNIGHTLY MONTLY SPECIALIZED THE LATEST ISSUES DEVELOPMENTWOMEN MAGAZINES LIMITED NUMBERFOR PEOPLE WITHCULTURAL MAGAZINES OF READERS VARIOUS HOBBIES MAGAZINES JOURNALS HOBBY MAGAZINES

16. TELEVISION AND RADIO BROADCASTING Radio – broadcasts 24 hours a day. People can turn on their radios when doing other activities. A lot of radio stations. News, traffic reports, weather reports. Television – brings news, entertainment, education, talk shows. Commercial TV – a lot of advertisement, less serious, usually sensational, exciting and full of action news. Public service TV – less advertising. Targeted at more demanding viewers.

17. ROLE OF THE INTERNET WHAT IS THE ROLE OF THE INTERNET? ONLINE NEWSPAPERS / RADIO / TV CHANNELS WEBSITES FOR SPECIALISED TOPICS SOCIAL MEDIA WEBSITES BLOGS SHARING PERSONAL INFORMATION/PHOTOS,VIDEOS

18. THE INTERNET The Internet – the mass medium number one. SENDING AND RECEIVING E-MAILS BROWSING THE WEB READING THE NEWSPAPERS ON-LINE SHOPPING SOCIAL NETWORKS, CHATTING SEARCHING FOR INFORMATION USING E-BANKING DOWNLOADING MUSIC, FILMS, PROGRAMMES VIRUSES HACKING DESTROYING COMPUTER SYSTEM ADVANTAGES OF THE INTERNET DISADVANTAGES OF THE INTERNET

19. A QUIZ CHOOSE THE CORRECT ANSWER: Broadcasting is the distribution of: A) audio and video signals to recipients B) audio signals to recipients C) video signals The BBC means: A) The British Broadcasting Company B) The British Broadcasting Corporation C) The British Broadcasting Communication AUDIO AND VIDEO SIGNALS THE BRITISH BROADCASTING CORPORATION

20. A QUIZ What is a „headline“? A) a title of a newspaper article printed in large letters B) the message of an article C) the first sentence in a written report The quality newspaper are sometimes called A) the fullsheets B) the broadsheets C) the tabloids A TITLE OF NEWSPAPER ARTICLE PRINTED IN LARGE LETTERS THE BROADSHEETS

21. A QUIZ „HDTV“ means: A) High Definition TV B) Huge Density TV C) Huge Definition TV Where does the term „soap opera“ come from? A) from radio broadcasts sponsored by soap manufacturers B) from programmes listened to mainly by women in the household C) from programmes aimed at the female audience ; the authors wanted an attractive name HIGH DEFINITION TV RADIO BROADCAST SPONSORED BY SOAP MANUFACTURERS

22. QUESTIONS CAN THE MEDIA INFLUENCE SOCIETY? WHAT TYPE OF MEDIA DO YOU PREFER AND WHY? WHAT ARE ADVANTAGES AND DISADVANTAGES OF THE INTERNET? WHAT FORM OF COMMUNICATION DO YOU USE AND WHY? DO YOU THINK THAT PRINTED NEWSPAPERS WILL BE REPLACED BY ONLINE NEWSPAPERS?

23. Použité zdroje: Mass media. [online].[cit. 2013-01-26]. Dostupný z: <http://en.wikipedia.org/wiki/Mass_media The Internet. [online].[cit. 2013-01-26]. Dostupný z: <http://en.wikipedia.org/wiki/Internet EISELTOVÁ, Lucie a Tycho GAMES. Maturitní otázky z angličtiny s Labyrintem: Odmaturuj za 1. 1. vyd. Brno: Computer Press, 2007, s. 140- 143. ISBN 978-80-251-1754-5 Autorem materiálu a všech jeho částí, není-li uvedeno jinak, je Dr. Anna Štiplová.