1. Creating AAA Brands for Global Market Prof. Atul Tandan Director MICA E-mail: Pat@mica.ac.in

2. Indian Brands in Sri Lanka

3. Size – 65,525 sq. km. Density of Population: 296 per sq km

4. Geographic Diversity Source: Google

5. Ethnic Mix Sihalese: 74%,Tamil: 18%,Muslim: 7%Burgher & Others 1% Source: Govt. of Sri Lanka & Google

6. Religious Mix Buddhism: 70%, Hinduism:18%Christianity: 7%Islam: 7% Source: Govt. Sri Lanka & Google

7. Languages Mix Sinhala & Tamil is widely spoken throughout Sri Lanka Source: Google

8. Cultural Mix Source: Google

9. Lifestyle Diversity Source: Google

10. Sri Lanka - Industries Processing of rubber Tea Coconuts Agricultural commodities Clothing Cement Petroleum refining Textiles Tobacco

11. Sri Lanka - Agriculture Products Rice Sugarcane Grains Pulses Oilseeds Roots Spices Tea Rubber Coconuts Milk Eggs Hides Meat

12. India & Sri Lanka IndicatorIndia 2005Sri Lanka 2005 Population1.1 billion19.6 million Life Expectancy63.574.7 GDP (Current US $)805.7 billion22.8 billion GNI Per Cpita ($)7301,160 GDP Growth9.25.3 Agriculture (% of GDP)18.316.8 Industry (% of GDP)27.326.1 Service Sector54.457.1 Market Capitalisation (% of GDP)68.624.4 Fixed line and mobile phone subscribers (per 1,000 people) 127.7234.7 Internet Users (per 1,000 people)54.8 6.3 (2000) Source: World Development Indicators database, April 2007

13. Five Taj hotels spread across Sri Lanka Indian Companies in Sri Lanka Taj Samudra

14. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka Taj Lanka Hotels Ltd.subsidiary of Indian Hotels Co Ltd. Hospitality Asian Paints Lanka Ltd.Acquired majority shares in Delmege Paints Ltd,. Paints Nilkamal Easwaran Plastics (Pvt) Ltd Joint venture with Nilkamal Plastics Plastic products Ceylon Glass Company Ltd. Joint venture with Gujarat Glass Ltd. Glass containers Unisoft Institute of Technology (Pvt) Joint venture between NIIT Ltd., and Exemplary Exports Ltd. Singapore IT training

15. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka Life Insurance Corporation Lanka Ltd. Joint Venture of the global life giant Life Insurance Corporation of India and Bartleet & Co. Ltd. Sri Lanka, Insurance Watawala Plantations Ltd. Tata Tea Ltd.Tea L & T Co. Ltd.Joint venture between Ceylinco insurance and Larsen & Toubro of India Cement Redifussion DY & ROwned subsidiary of Rediffusion Ad Agency

16. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka Indian Airlines Airlines Lanka Ashok LeylandJoint venture between Ashok Leyland and the Government of Sri Lanka. Assembles the chassis and builds bodies, ICFAI Education LankaSubsidiary of ICFAI, India Higher education ICICI BankOwned by ICICIBanking service Lanka Indian Oil Corporation (LIOC) Owned subsidiary of IOC petroleum products and services

17. Indian Companies in Sri Lanka Source: Board of Investment Sri Lanka VSNL LankaOwned subsidiary of Tata Indicom - VSNL Telecommunication Mackwood Infotec (Pvt) Ltd. Aptech Ltd. (technical collaboration) Career and professional courses CEAT-Kelani Associated Holdings Ltd Joint Venture with CEAT India Tyres Bensiri Rubber ProductsOwned subsidiary of Bengal Waterproof Ltd. Hot water bottles and household gloves GTB Colombo Corporation (Pvt.) Ltd. Subsidiary company of the Shri Ishar Group High tensile deformed bars Ceylon Ambuja Cement and Midigama Cement Owned subsidiaries of Gujarat Ambuja Cement Cement

18. Thank You Email: pat@mica.ac.in