1. Welcome

2. Recap! What did we discuss last session? - An organisations main goals - Private sector - Government sector - Charitable trusts - Functions within a business

3. Critical analysis????  For part of your assignment and as part of level 3, you must be able to show that you can critically analyse, what does this mean?

4. What is critical writing? The most characteristic features of critical writing are:  a clear and confident refusal to accept the conclusions of other writers without evaluating the arguments and evidence that they provide;  a balanced presentation of reasons why the conclusions of other writers may be accepted or may need to be treated with caution;  a clear presentation of your own evidence and argument, leading to your conclusion; and  a recognition of the limitations in your own evidence, argument, and conclusion.  Always asks questions and uncovers facts taking into account the evidence

5. What is descriptive writing?  The most characteristic features of descriptive writing are that it will describe something, but will not go beyond an account of what appears to be there. A certain amount of descriptive writing is needed to establish for example:  the setting of the research;  a general description of a piece of literature, or art;  the list of measurements taken;  the timing of the research;  an account of the biographical details of a key figure in the discipline; or  a brief summary of the history leading up to an event or decision.

6. Summary  In groups look at the articles you have been provided with  Provide a descriptive summary  Provide a critical summary

7. Activity Access: http://businesscasestudies.co.uk/companies/#thttp://businesscasestudies.co.uk/companies/#t In groups of 4-5 prepare a presentation comparing 2 different company’s objectives. You must address the following points:  Introduction- what is your presentation about? including the company you wish to talk about;  Increase company revenue?  Maximise profits  To become more environmentally friendly? How?  To increase employees skills via training?  To expand the company in terms of recruiting more staff  Maintain improve customer service?  Conclusion Your presentation should be no longer then 5 minutes, please allow 3 minutes for questioning by others

8. Questions