1. Email Campaign Examples & Issues
The Good, The Bad, & The Ugly
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2. The Good…… Email Campaigns Target Individuals Drive Sales
Build Relationships
Source:B2Binboundmarketer.com
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3. Effective Email Campaigns
Source: Econsultancy.com
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4. Effective Email Campaigns
Sources: -marketing-blog expertsender.com, sherpablog.marketingsherpa.com
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5. The Bad……
Consumers receiving unwanted advertisements without their permission
campaigns being sent based on demographics and not actually targeting a need or want of a consumer
Duplicate campaigns being sent
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6. Ineffective Email Campaigns
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7. The Ugly…… Blank email campaigns being sent to consumers
campaigns advising that mistakes were made
Consumers not being able to view the campaign properly on their browser
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8. Email Campaign Mistakes
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9. References http://www.b2binboundmarketer.com
expertsender.com
ation/10-mistakes-for-miserable- - campaigns/
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