1. World Cup 2010 A Business Response to HIV

2. Background Members approached SABCOHA in 2007 Brief discussions held with Gauteng Government (MSAU to share what they are doing) Formal meeting held with members and soccer initiatives in March 2009 – SABCOHA to lead and avoid ambush marketing – Build on what already exists – Create a legacy

3. Approach by CDC Approached by CDC to submit a COP for 2010 in June 2009 COP approved in August 2009 Meeting held with Tiger Hubert FIFA - August 2009 – Support 2010 with social marketing and health – Obtain greater corporate support and support from FIFA

4. Areas of Focus

5. Developments to Date and Way Forward Job Description for 2010 Projects Manager finalized. Appointment process to start this week. Analysis of World Cup tournament currently under way After this meeting, to hold a follow up meeting with FIFA.

6. Issues to Consider Support from Current FIFA World Cup Sponsors Development of activities during the World Cup Children